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Online Reputation Management
Why ORM?
What is ORM? 
Reputation 
Monitoring 
ORM 
Search 
Protection 
Reviews 
Management 
Damage 
Repair 
Branding 
on Social 
Media
ORM Scope of Work 
Search 
Protection 
• Brand Keywords 
Protection 
• SE Wipeout 
• Rich Snippets 
Reputation 
Monitoring 
• Track your 
Reputation 
• Keyword based 
Monitoring 
Review 
Management 
• Onsite 
Feedback 
• Integrated 
Reviews 
Solution 
• Offsite Reviews 
Damage 
Repair 
• Dialogue Control 
• Negative Review 
Burial / 
Replacement 
• Microsites / 
Decoy Sites 
Branding on 
Social Media 
• Channel 
Management 
• Community 
Development 
• Social Posts
Reputation Monitoring 
 Keep a track of your Reputation 
 Keyword based monitoring 
 Social Media 
 News 
 Blogs 
 Forums
Search Protection 
 Brand Keywords Protection 
 Ensures positive results on search engines when brand name and 
related phrases aresearched 
 SE Wipeout 
 Removal/Replacement/Burial of search results showing negative 
reviews or opinions or bad PR. 
 Rich Snippets 
 Authorship and Microformats compliance to show Google validated 
data about your brand when searched.
Review Management 
 Onsite Feedback 
 Collection of customer reviews on your site 
 Visibility and Discoverability of positive customer feedback on site 
 Integrated Reviews Solution 
 On-site tools to have integrated reviews publishing across all 
managed social media 
 Offsite Reviews 
 Managing rebuttals and positive review publishing across third-party 
sites
Damage Repair 
 Dialogue Control 
 Addressing bad PR and negative comments 
 Connect with disgruntled customers to get the reviews off 
 Negative Review Burial / Replacement 
 Ensuring that negative reviews are taken down or replaced by 
positive ones on third-party sites 
 Microsites / Decoy Sites 
 Development of campaign and purpose specific websites
Branding on Social Media 
 Channel Management 
 Social Media channels managed and ghost-run by experts 
 Community Development 
 Building fans, followers and likes 
 Customer Engagement 
 Social Posts 
 Getting the buzzword out 
 Campaign specific postings across Socio-sphere
This is where we begin  
1stRankSEO Solution 
Abhishek Bhardwaj 
CEO, Founder 
Mob: +91 9811071539 
Visit: http://www.1strankseo.com 
Email: sales@1strankseo.com, abhishek@1strankseo.com

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Online Reputation Management (ORM) Strategy - 1stRankSEO

  • 3. What is ORM? Reputation Monitoring ORM Search Protection Reviews Management Damage Repair Branding on Social Media
  • 4. ORM Scope of Work Search Protection • Brand Keywords Protection • SE Wipeout • Rich Snippets Reputation Monitoring • Track your Reputation • Keyword based Monitoring Review Management • Onsite Feedback • Integrated Reviews Solution • Offsite Reviews Damage Repair • Dialogue Control • Negative Review Burial / Replacement • Microsites / Decoy Sites Branding on Social Media • Channel Management • Community Development • Social Posts
  • 5. Reputation Monitoring  Keep a track of your Reputation  Keyword based monitoring  Social Media  News  Blogs  Forums
  • 6. Search Protection  Brand Keywords Protection  Ensures positive results on search engines when brand name and related phrases aresearched  SE Wipeout  Removal/Replacement/Burial of search results showing negative reviews or opinions or bad PR.  Rich Snippets  Authorship and Microformats compliance to show Google validated data about your brand when searched.
  • 7. Review Management  Onsite Feedback  Collection of customer reviews on your site  Visibility and Discoverability of positive customer feedback on site  Integrated Reviews Solution  On-site tools to have integrated reviews publishing across all managed social media  Offsite Reviews  Managing rebuttals and positive review publishing across third-party sites
  • 8. Damage Repair  Dialogue Control  Addressing bad PR and negative comments  Connect with disgruntled customers to get the reviews off  Negative Review Burial / Replacement  Ensuring that negative reviews are taken down or replaced by positive ones on third-party sites  Microsites / Decoy Sites  Development of campaign and purpose specific websites
  • 9. Branding on Social Media  Channel Management  Social Media channels managed and ghost-run by experts  Community Development  Building fans, followers and likes  Customer Engagement  Social Posts  Getting the buzzword out  Campaign specific postings across Socio-sphere
  • 10. This is where we begin  1stRankSEO Solution Abhishek Bhardwaj CEO, Founder Mob: +91 9811071539 Visit: http://www.1strankseo.com Email: sales@1strankseo.com, abhishek@1strankseo.com