PPB Elevator Pitch, Elevator Speech

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Firdaus Panthaky

Educação Tecnologia Negócios

The idea of an “elevator speech” is to have a prepared presentation that grabs attention and says a lot in a few words.

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5 Ways Marketing Managers Leave Money On The Table And Under-Serve Their CEOs And Boards Of Directors FULL REPORT FOR FREE: WWW.YESPRESENTATIONS.com We know from military records going back many decades that a modern army it takes about 15,000 infantry bullets to shoot one enemy soldier. For snipers, it takes only 1.2 bullets. That’s a whopping 12,500-fold improvement over the main army’s performance. What we see here is how the “Ready => Aim => Fire” approach trumps the disturbingly more and more popular “Ready => Fire => Aim” approach. When marketing managers present their next marketing plans to their executive boards, very often the same happens. They shoot lots of proverbial bullets, that is, facts, figures, concepts, etc., at their audiences, but more often than not, nothing happens. Most presentations leave audience members unmoved, and the only movement they make is scurry out of the presentation room and back to their offices to continue their work. And where does this apathy leave our presenter? Well, very often she doesn’t get the budget to fully implement her plan. Then at the end of the next fiscal year, the executives may pester her for lacklustre results or even worse. It’s clear that this gunslinger approach of shooting from the hip, like a gun-crazed and trigger-happy psychopath, can’t achieve the desired results, and instead of doing more of the same, we have to... Do Less Of Something Completely Different The “Ready => Aim => Fire” approach requires a pretty carefully hatched plan for your next presentation. You also have to make sure to address five presentation shortcomings that leave future budget money on the table. They are... 1. Fail to talk to their audiences’ reptilian brains 2. Fail to present both afflictions and aspirations 3. Fail to address their audiences’ innate selfishness 4. Fail to present their concepts in concrete terms 5. Fail to draw contrasts between situations and possible outcomes 1. Fail To Talk To Their Audiences’ Reptilian Brains Most presentations talk to the neocortex, so although audience members nod in agreement, they are not 100% engaged with the presenter. Full engagement comes from engaging the old reptilian brain that has been with us ever since we climbed down the trees... and before. Look at it this way. The neocortex is a pompous gatekeeper. It puts up a big show about its importance, but it’s the reptilian brain that makes all the decisions. An old Mark Twain quote comes to mind... “Thunder is good, thunder is impressive; but it is lightning that does the work.” Imagine that the neocortex plays the thunder loudly, obnoxiously and pretentiously, while, hidden in the background, quietly and unassumingly, just like lightning, the reptilian brain does all the real work. On this website, you find several articles about how to address the reptilian brain effectively. 2. Fail To Present Both Afflictions A

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This is a tutorial for startup live participants and elevator pitch beginners. This guide is designed to convey the essentials of what you need to know, quickly, simply, and in a visual format. Further information about startup live and other events could be found at http://www.starteurope.at For the Russian Version follow this link: http://www.slideshare.net/vitakimov/elevator-pitch-2476053 This slides are available under Creative Commons Attribution 3.0: cc, by

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