1. First year Principles of Design Management Paper-580/1.1 Assignments Submit by- Submit to- Kawinder jit Rakesh Kumar Sharma Enroll no.-5800800101 Checked by-

3. Overview Design management discourse given to promote the benefits of design usage in various organizational contexts. Unit I clears, when design process dealt with, it relates to various organizational functions. Unit II concerns, how design can add to processes of product development and innovation. Unit III describes how design may add to the strategic processes in a company. Unit IV cleared how design can be related to marketing. Unit V entails the hierarchy of design team and defined responsibilities and authorities in relation to business. Design management is fundamentally about what a company stands for, what it wants to achieve, so its strategy and culture. It comes back to design as means, not end in itself .

4. Unit I Design and design management, the business context.

15. To make it more understandable we take a look at India’s popular children brand Lilliput identity program Lilliput Wear it, love it

17. Introduction Lilliput has one of the most fascinating and complex facets of retail market . Kids segment contributes 30% of the 43000 crore Readymade apparel market out of which 3000 crore is of branded products. lilliput has trendy designs ,premium quality , hard working team, innovative store design, promotion schemes which helps in brand promotion.

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34. Provide an example of the good use of lateral thinking. Lateral Thinking : A deliberate,systematic process that will result in innovative thinking process. That are main strand to creativity.

36. To made L.T more understandable take example of self-made businessman Sunil Bharti Mittal. Sunil B.Mittal described and used L.T as Looking Beyond series in their business development.

37. How He create the sim-sim saga and thinking out - of - box to interpretation ;having Bharati-Wal-Mart another feather in Bharati Group. He started at nineteen as a importer of Scrap and then moved into bicycle parts.Next came manufacturing stainless-steel sheets a small-sale project.This took him out of Ludhiana and this taught him that he was a natural salesman.

38. Generating radical ideas In 1979, Sunil moved to Delhi MP’s flat that allotted to his father.At that time he importing steel and zip fasteners till one day he become the dealer of Suzuki generators. By the early 1980s Sunil was a millionaire.

39. Big Break Searching new business opportunity he began importing entirely illegally phone components brand name Mitbrau. When govt. opened telecom market the Mittals chosen manufacture telephones and handsets brand name Beetel.Big Break came in 1992, when the govt. invited bids for mobile telephony. The problem he didn’t have much money and not have much reputation.When bids opened Airtel won Delhi’s circle. Creative leaps

40. Difficult Periods - When he lose to HFCL he told his people that if we can win against the odds, then we make history. In 1999, the mobile industry was in bad shape because of govt. huge license fees. At that time Sunil swooped down on the bleeding licensees and bought up the licenses. In five years he become Mobile King of India.

41. Experimenting thoughts-He was fifty in 2007 but not stopped here he entering in Retail sector with Bharati- Wal-Mart as a Cash & Carry concept . He says that we are able to create one of the world’s top mobile in the space of decade.

42. as: alt.ideas missing facts overcome faced problems feels about implementation do-ability vs. impact Concluded with That Lateral thinking is changing perception,concepts and ideas We can understand how self- organizing information system form asymmetric patterns and how we can move across patterns lateral thinking

43. Unit IV The links between Marketing and Design

44. Our Assignment for unit iv: How Proposals are invited in open market and give instances of Project Proposals, project briefs, and specifications of respective industry to invited proposal.

45. Project What a Project really is ? Immediately our mind struck with ; a project be a factory project, power plant project, and cement project. Instead of the above , project more related to going-on tendencies in any field / part of a human life. Not going in depth in a simple context project is the path which evolve our ideas into action to approaching goals with involving of variety of human and non-human resources .

46. Company’s/ Industry’s invited proposals by giving Tender Notices in Daily Newspapers,Trade magazines and Tender Worlds as below stated:

47. Another example of inviting proposal by Govt. run department under different scheme as.

50. Project brief :After securing a contract/proposal, the project brief is drawn. It drawn to define the work and the results expected(P.Manager/ Client).It also said as Client brief. It further extended and refined as project initiation document(PID)

51. To make it more understandable , we take a case of construction industry project brief. They break it as: Brief outline of project Aim /Vision Outcomes /expected benefits Scope of project(what’s work include or not) Objectives, outputs&targets(deliverables date/s) Success criteria (measures for achievement) Constraints (legislative compliance issues etc) Resources (funding,staff/labor/consultant/material) Stakeholders (internals/external) Communications(to run/operate) Quality,sustainable(environmental,socio-economic) Acceptance(safety,health&performance

52. In simplified context PID made up of : Project details list,one item at a time,the budget ,the overall changes,path and documents etc. Now after PID we further to specification of project or Says as design specification ( evaluation of proposed problem solution). It describe the path/process taken compile with demand and wishes of project details. This helps updating the course of project which helps in achieving target.(Tile laying with adhesives, Batching plant for RMC) That all we understand how Proposal made and importance of PID and specification in different industries.

53. In simplified context PID made up of : Project details list,one item at a time,the budget ,the overall changes,path and documents etc. Now after PID we further to specification of project or Says as design specification ( evaluation of proposed problem solution). It describe the path/process taken compile with demand and wishes of project details. This helps updating the course of project which helps in achieving target.(Tile laying with adhesives, Batching plant for RMC) That all we understand how Proposal made and importance of PID and specification in different industries.

54. query Submit a proposal to export house providing them design inputs

64. Textile designers are not well aware of design laws and the protection it can offer. They are aware that their traditional faith in negotiation and trust is no longer enough protection; and that emerging technologies like digital cameras and CAD are offering unprecedented opportunities but undermined traditional protection.

65. The design sector is informal, fragmented, mostly individual freelancers & small firms with a lot of networking between them. Imitation, both legal and illegal, is common among designers. Designers usually rely heavily on automatic copyright and trust between parties. But whereas most still turn a blind eye to copying, a few with a wider reputation to defend are turning to law

66. The fabric production process usually involves a wide range of different firms and individuals, from independent designers through to mills and printers. This results in many fabric suppliers using the same designers or intermediary firms with a corresponding fear and suspicion over the security of new designs before they reach the market.

67. Lets examine the potential for IPR protection for textile designers Textile design range from fiber to finished fabric/made-up

69. Conflict What to protect - the product, process or machinery

74. Unit V Managing Design Projects

83. Thank you

84. Our activity is about as: We were the manager of a design team dedicated to creating a new mobile phone, how would you do your job on a day to day basic. Today's mobiles are object of desire , that the manufactures are increasingly emphasizing phone design because as Cover becomes more important(Samsung chocolate) Personalize your phone(D&GV3) Packed with features(GPS, W a p ,GPRS)

85. By the growth in developing economies(India,Brazil,Russia&China) and turning mobiles into object of desires manufactures developing design departments or hiring design consultant firm. Market liberalization /driving competition and bringing down prices are another reason in hiring designers. Mobile vendors will continue with their so called Swiss Army knife approach loading phones with extra such as cameras,music layers,blue- tooth, mobile t.v etc.

86. To understand designers day to day work we take case of Scott Jenson(a leading design consultant of mobile industry). He says the mobile industry is getting very repetitive. Initially : It was web is hot, the phone is hot, web plus phone must be hotter.-WAP fiasco Phone plus camera And iTunes etc.

92. Apart from above stated preferences a designer manager must have to look in direct competition and management integrating on day to day basis to creating a new design.