Get a handle on current trends from Facebook to Snapchat in our compilation of over 70 social media stats. We’ve sourced the most credible data through 2015 from Pew Research to private studies to learn how people, customers, and businesses are using social media.
10. Only 17% of organizations have
provisions that protect them
against misuse of social media
by ex-employees
11. 36% of employers actively block
access to social networking sites
12. Facebook is used most for social sign on to other
websites, beating LinkedIn for B2B users
0%
10%
20%
30%
40%
50%
Facebook Google Twitter LinkedIn
Social Logins Used Most Often
According to Janrain
All Users B2B Users
13. Social network ad spending will hit
$23.68 billion worldwide in 2015
14. In 2015 advertisers in the US and Canada will spend
$50+ per user
across the social landscape
15. Social ads performed 167% better than the 4-
channel average in reaching new and exclusive
users at a low cost
16. Social ads run 70% cheaper than average in
Neustar’s “cost index,” measuring a channel’s
ability to drive impressions, clicks and conversions
17. 73% of companies report using social data for
insights from a great to small extent in order to
improve understanding of market shifts
18. 41% of all purchases start on one
device and move to another…
typically moving smaller to larger —
phone to tablet or laptop
21. 34% ask questions of
other [social media]
users about how to
get better service
22. 53% said they praise a
company for great service
50% vent frustration with a
bad customer service
23. Improving customer service is a
top use of social data for
insights by organizations
20% using it to a great extent
27% to a moderate extent
28% to a small extent
27. 79%
91%
52%
Before During Post Event
B2B Use Marketers Social Media
For Events
Social media is used most often during events for
things like live tweeting
54. The top-browsed Pinterest categories
Photos: Pinterest Wit & Wimsy, Bedsider, CB2, Retete TV
Food and Drink
DIY and Craft
Home Décor
Holidays and Events
55. 57% of Pinterest users
interact with food-
related content,
the #1 category
56. Photos: Pinterest users Pop Sugar Fitness, Digital Mom Blog, Miss Me, Barefoot Blonde, SomeeCards, Alyssa and Carla, Emily Namachar
Most popular Pinterest categories by day of week
Monday: Fitness
Tuesday: Technology
Wednesday: Inspirational Quotes
Thursday: Fashion
Friday: Humor
Saturday: Travel
Sunday: Food and craft ideas
57. 69% of Pinterest users
have found at least one
item that they’ve bought
or wanted to buy
Photo: creativeswall.com
58. Pins with price tags included get 36% more likes
than those that don’t
Photo: Pinterest, Target
73. 300 hours of video are uploaded to
YouTube every minute
an increase of 200 hours since July 2014
Photo: YouTube.com
74. Facebook is delivering
4 billion daily views as
of Q1 2015
Up from 3 billion views
in the previous quarter
YouTube reached 4
billion views daily in
2012, eight months
after reaching the 3
billion mark and seven
years after launch
75. Types of videos consumers are most interested in
67% How-to, instructional or
tutorial
42% Comedy or spoof
34% Product/informational
33% Micro-documentaries, telling
the story of a person or event
30% Animations/infographic
Photo: video thumbnail, YouTube.com
76. In 2015, adults in the US will spend an
average of 1 hour, 16 minutes
each day with video on digital devices
while time spent watching TV will
drop 20 minutes
77. Half of YouTube views are on mobile
Photo: video thumbnail, YouTube.com
78. Time spent watching video on mobile
devices will increase from 30 minutes
daily among all US adults in 2014 to
39 minutes per day in 2015
79. • Top 200 apps
• 25 in top social networking apps in
the United States
• Top 100 apps
• 12th in social networking
At launch both apps had nearly 20,000
broadcasters going live
81. Mobile video views are up 18% – over
7% the prior year, providing for the first
time a quantifiable audience for web
video in a non-desktop environment
82. Visit us for source citations and
more useful stats
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