The SYNOPSIS project concerns Storytelling and Fundraising for Cultural Heritage professionals. Cultural heritage covers a variety of activities, and a system of values, traditions, knowledge, and lifestyles that characterise society. The heritage sector has to deal with new challenges and it is therefore necessary to develop new professionalism, able to promote and support cultural heritage as it improves not only the overall economic growth and employment, but also social cohesion and environmental sustainability. Storytelling and fundraising skills assume a fundamental role in connecting the past to the future. Cultural Heritage storytelling is concerned with “communicating through stories”, creating narratives through which a cultural heritage enters into an emphatic relationship with people, managing to arouse public emotion. The purpose is to engage people to protect, exploit cultural heritage, and support it financially. This presentation deals with a range of specific tools necessary for fundraising for cultural heritage organisations

1. Fundraisers Guide
Storytelling and Fundraising for Cultural Organizations

2. Fundraising
Tools_
Part 3
FundraisingforCulturalOrganisations

3. Guide to specific tools
With the wording "specific tools" we indicate those which, by custom or by results, have always been
considered the best tools in a purely cultural field.
The tools that we will analyze are those that you will find under "High efficacy" of this table ...

4. Highly effectivetools in the cultural
field
The most effective tools in the cultural field are those that insist on some fundamental aspects in
fundraising :
- emotion-raising: "the emotion that leads to donation"; it is about the ability to tell the cause for
which funds are being raised in an empathic and engaging way. An emotional storytelling in the
cultural field is certainly the winning choice to achieve the collection goal.
- communion of interests: around Culture and the various artistic disciplines, groups of people come
together sharing the same passion and forming very cohesive "micro-communities", often founding
Associations. The associations, thanks to their network of contacts and the possibility of finding
motivated volunteers (who become multiplier elements of your call to action), are a cornerstone of
fundraising.
- acknowledged importance of the cause: Culture has always been considered a noble and
important cause, which is why it is very "expendable" in the field of fundraising and many national
and international calls are addressed to this issue, which absolutely should not be overlooked.

5. Massive diffusion
instruments
Project Management Fundamental
Principles

6. CROWDFUNDING
Crowdfunding campaigns are an excellent and highly used tool, especially in
recent years, by both well-known entities and newbies.
Crowdfunding focuses heavily on the sense of belonging and the emotionality
of a good cause: fundraising for projects and ideals that are recognizable and
shareable by most people are sure to be successful!
It is not necessary to have a database to launch a crowdfunding campaign, but
it is instead useful to have a good network of contacts that can spread your call
to action. Some donors may even propose to re-share your campaign on their
personal profiles, becoming your ambassadors.
The donations that are normally received are small or medium in amount, but a
large number can be received.

7. CROWDFUNDING
These campaigns can also be created and spread very well through social networks
(Facebook, Twitter, Instagram, etc.), combined with a platform for receiving donations.
Otherwise, some specialized platforms can be used, which will help you create the campaign
thanks to pre-established schemes and thanks to a system for collecting donations through
the main electronic payment systems; naturally, for this service, a small fee is required to be
paid which will be deducted from the donations received.
For some entity (for example some public entity) and for some particularly noble causes
(usually emergencies), the platforms decide not to withhold their percentage, thus carrying
out a commendable sponsorship and visibility action.
https://learn.indiegogo.com/the-essential-guide-to-crowdfunding/
https://ec.europa.eu/growth/access-finance-smes/guide-crowdfunding_en

8. MEMBERSHIP
Membership initiatives in the cultural field are excellent tools for fundraising and
data collection for the creation of an already profiled database.
Those who sign the card of your organization are people who certainly feel
connected to your cause and, if they are appropriately involved through special
initiatives reserved for them and through timely and thorough communication, they
will never miss their contribution; both through the annual renewal of the card and
through extra donations that are requested by the institution during the year in the
case of special initiatives.
During the annual renewal, aim to have your members sign the highest-grade card,
especially if, from the database analysis, you have been able to observe that some
members have adhered in an important and continuous manner to all the activities
you have proposed to them.

9. MEMBERSHIP
The more benefits and rewards you will be able to offer to your members, the greater their loyalty.
A satisfied member will in turn be an ambassador of your initiatives and of the membership with his
network of friendships; the "chain of trust" is the surest guarantee of the success of any initiative ...
but it requires an important investment of time and attention towards the members, in addition to
the impeccability of the reputation of the promoter from any point of view.
Always provide different types of membership cards, with increasing amounts and benefits, to allow
everyone, even if at different levels, to demonstrate their affection for your cause.
Of course, you will need to pay special attention to the subscribers of the highest-level membership
but this must never make you forget all the other members, who are certainly in greater numbers
and represent the solid basis of your membership.
http://www.nonprofitinclusiveness.org/files/Module%2016.pdf
https://www.colleendilen.com/category/fundraising-and-membership/

10. Customized
dissemination tools
EU Project Management Fundamental
Tool

11. MAJOR DONORS & EVENTS
Major donors are a valuable resource within your fundraising campaign!
These are usually entrepreneurs or companies, established professionals and
prominent people in society. But how to find and approach them?
Major donors can usually be found:
- through direct knowledge and contacts provided by the board members of your
institution (who are usually so used to dealing with certain people that they do not
realize their potential as major donors!)
- from a careful analysis of your stakeholders (for example, companies with which
the institution works that may also be interested in advertising through a technical
sponsorship).
https://donorbox.org/nonprofit-blog/acquiring-major-donors/

12. MAJOR DONORS & EVENTS
Of course, you need to have special attention for this kind of donor and invest a lot of time in looking
after the relationship with them.
A good way to make them feel "appreciated" is to focus on the sense of "exclusivity", perhaps
creating special events by invitation (guided tours with curators or restaurateurs, visits to museum
spaces closed to the public, educational workshops, etc.) or by dedicating them VIP areas or reserved
moments during larger events, designed for all your donors.
Events, as opportunities for meetings between the institution and its supporters, are a very
important tool for strengthening the network of contacts and increasing or better profiling your
database.
It is not necessary to invest large budgets in the organization of an event: the most important aspects
in the eyes of a donor are exclusivity, care towards them and the presence at the event of the Board
of the Organization (or of a significant representative).
https://www.oliverwyman.com/content/dam/oliver-wyman/v2/publications/2020/may/Funding-
for-culture-Sector.pdf

13. Foundations of Banking Origin (FBO)
Foundations of Banking Origin (FBO) are philanthropic entities with predominantly national
activity, i.e. which provide funds for activities and entities residing or operating in the
territory of origin of the respective bank.
The FBO arise from the will of the Banks to fulfill their "corporate social responsibility" and
to return some of the accumulated wealth to the territory of their offices.
In any case, the FBO disburse their funds through calls, which are regularly communicated on
the website of the Foundations, and which can be accessed if the required requirements are
met.
The funds made available can also be huge, but the access criteria are usually stringent and
access to their calls is subject to strict reporting, always to be done through the platforms
made available by the FBO.
https://www.firstfoundationinc.com/community

14. Calls
The last tool to mention are the Calls, which are dealt with in depth
during Activity 4 of the Fundraising module!

15. You now have a good
understanding of the tools
you need to start your
fundraising!
Storytelling for Cultural Organisations