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ethority Startup Ranking

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ethority Startup Ranking - Die Top 100 Unternehmen

Publicada em: Negócios, Tecnologia
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ethority Startup Ranking

  1. 1. Startup Ranking Startup-Unternehmen im Web 2.0
  2. 2. Hintergrund » Unternehmensgründungen sind generell sehr vielschichtig: Für Internet-Firmen ist es jedoch für den Markterfolg besonders wichtig, im Web 2.0 präsent zu sein und potenzielle Kunden auf ihre Seite aufmerksam zu machen. Hier bildet die Analyse der Gesamtbewertung einen ersten Schritt. » ethority untersuchte in Kooperation mit der Wirtschaftswoche von 2008 bis 2009 in drei Wellen nutzergenerierte Meinungen zu Startup Unternehmen. Analysiert wurden Äußerungen auf Social-Media-Kanälen wie z.B. Foren Communities & Weblogs. CreativeCommons: Titelbild: flickr.com | TechCocktail | diese Seite: flickr.com | Wili_Hybrid - Startup Ranking -
  3. 3. Untersuchungsdesign » Automatische Erhebung von Nutzermeinungen in Onlinemedien durch die ethority Monitoringtechnologie „gridmaster“ » Es wurden pro Erhebung etwa 50.000 Meinungen zu etwa 400 Startups ausgewertet. Darüber hinaus wurde zu jedem Startup die positive und negative Wahrnehmung (Tonalität) bestimmt. » Um eine hohe Ergebnisqualität zu gewährleisten, wurden spezielle automatisierte Bereinigungs- und Qualitätssicherungstools angewendet. » Auswertung & Analyse durch unser interdisziplinäres Research Team - Startup Ranking -
  4. 4. Ergebnisse im Überblick » Diese Studie zeigt, wie intensiv einzelne Startups von Nutzern thematisiert werden und liefert somit einen Überblick über die Bedeutung der einzelnen Startups im Web 2.0. » StudiVZ und Xing werden im deutschsprachigen Raum am häufigsten diskutiert. Auf den nachfolgenden Plätzen sind z. B. Yigg, MyVideo, Sevenload oder Lokalisten vertreten. » Weiterhin wird das jeweilige Markenimage der einzelnen Startups analysiert und in einem Ranking zusammengefasst. CreativeCommons | flickr.com | TechCocktail - Startup Ranking -
  5. 5. Einige Ergebnisse im Überblick – 1. Erhebung » Die Social Networks studiVZ und Xing werden am häufigsten von den Nutzern thematisiert. Auf den Rängen 3 und 4 liegt das Social- News-Portal Yigg und die Musikplattform Last.fm. - Startup Ranking -
  6. 6. Einige Ergebnisse im Überblick – 1. Erhebung » Am positivsten wird das Startup Dawanda wahrgenommen, Yigg dagegen leicht negativ. Grund hierfür war der Relaunch der Website, der von zahlreichen Nutzern kritisiert wurde. - Startup Ranking -
  7. 7. Einige Ergebnisse im Überblick – 2. Erhebung » studiVZ & Xing werden auch in der zweiten Welle am häufigsten thematisiert. » MyVideo platziert sich auf den dritten Rang. - Startup Ranking -
  8. 8. Einige Ergebnisse im Überblick – 3. Erhebung » Auch in der 3. Erhebung 2009 werden studiVZ, Xing und Yigg am häufigsten thematisiert. - Startup Ranking -
  9. 9. Einige Ergebnisse im Überblick – 3. Erhebung » Am positivsten wird auch in der 3. Erhebung das Startup Dawanda wahrgenommen. » StudiVZ wird in diesem Untersuchungs- zeitraum am negativsten betrachtet. - Startup Ranking -
  10. 10. Wer wir sind » Gegründet 1998 in Hamburg als mediatime group » Kunden: u.a. 25% des DAX, Global Brands, Mittelständler, B2C, B2B, Online-Brands » > 50 Mitarbeiter (Hamburg & München) » Full-Service Social Media: Sten Franke » Eigene Webmonitoring-Technologie Managing Director » Strategische Beratung ethority GmbH & Co. Kg » Analysten-Team  Netnographie Vorsitzender der » CRM & Kundenfeedbacksysteme BVDW Fachgruppe Social Media » Word of Mouth & Viral Marketing Initiatoren und Gründer » Social Media KPIs / Standards (Hamburg) - Startup Ranking -
  11. 11. Unsere Geschäftsfelder Automatisierte Consumer Technologie zur Insights aus Vollerhebung Social Media digitaler ziehen und den Gespräche Kunden verstehen lernen Strategische Durchführung Beratung von ganz- zur Weiter- heitlichen entwicklung von Marketing- Brands und Kampagnen nachhaltigem Einsatz von Social Media - Startup Ranking -
  12. 12. Innovationsführer in Social Media » 2002: Eigene Social Media Monitoring-Technologie gridmaster mit semantischer Klassifizierung und Suchmaschine » 2005: Word of Mouth Marketingkampagnen und Closed User Groups für Unternehmen » 2007: Markenstudie – Monitoring von 2.500 Brands im Web 2.0 (10 Branchen) » 2008: Social-Networks-Studie – Analyse zu Buzz, Image und Vermarktungsmodellen in 8 Sprachen über die 100 größten Networks weltweit » 2008: Studie: Brands in Social Media » 2009: Integrierte Social-Media-Marketing- & Offline Promotion-Kampagnen in Social Networks, Video- plattformen, Blogs, Twitter, Event Sponsoring, Viral Clips, Street Promotion – Controlling durch Social Media Monitoring, Reichweitenmessung und Lead- Auswertung - Startup Ranking -
  13. 13. Kontakt ethority GmbH & Co. KG Kontaktieren Sie uns gern! Büschstr. 7 (Ecke Gänsemarkt) 20354 Hamburg Für mehr Informationen besuchen sie uns: » http://www.ethority.de/weblog » http://www.twitter.com/ethority  +49 (0) 40 - 300 699 80 contact@ethority.de » http://www.facebook.com/ethority www.ethority.de » http://www.youtube.com/ethority - Startup Ranking -

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