This document outlines various topics related to online video sharing platforms. It discusses YouTube as a social video hosting site, its business model of advertising, and the merger announcement with Google which received mixed reactions. It also describes PlentiTube as an advanced video search feature from Google. Adcasting and growing online video advertising revenues from 2001-2011 are mentioned. Finally, it summarizes a "BadTube" incident where a spoof video critical of Al Gore was traced back to a PR firm, not an individual as originally presented.
6. Technically Speaking
YouTube is:
a web site
with a social network (community)
that hosts videos uploaded by members
for playback on its own or any other site.
22. Advanced Video Search
Search Video Preferences
Moderate SafeSearch is on
Search: all videos videos hosted by Google
Most blogged Most shared Most viewed Movers & Shakers
Uploaded Videos Upload Video
Hot videos More hot videos »
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61. The “Penguin” Video
Posted under a false name: Toutsmith
WSJ contacted Toutsmith
Traced response to DCI group computer
(sound familiar?)
ExxonMobil is a DCI group client
62.
63. August 3, 2006
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Where Did That Video Spoofing Gore's This copy is for your personal,
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Everyone knows Al Gore stars in the global warming documentary • See a sample reprint in PDF format.
quot;An Inconvenient Truth.quot; But who created quot;Al Gore's Penguin • Order a reprint of this article now.
Army,quot; a two-minute video now playing on YouTube.com?
In the video, Mr. Gore appears as a sinister figure who
brainwashes penguins and bores movie audiences by
blaming the Mideast crisis and starlet Lindsay Lohan's
shrinking waist size on global warming. Like other videos
on the popular YouTube site, it has a home-made,
humorous quality. The video's maker is listed as
quot;Toutsmith,quot; a 29-year-old who identifies himself as being
from Beverly Hills in an Internet profile.
A frame from quot;Al Gore's Penguin Army,quot; a video on
In an email exchange with The Wall Street Journal,
YouTube lampooning the former vice president.
Toutsmith didn't answer when asked who he was or why
he made the video, which has just over 59,000 views on YouTube. However, computer routing
information contained in an email sent from Toutsmith's Yahoo account indicate it didn't come from
an amateur working out of his basement.
VIDEO SPOOF Instead, the email originated from a computer registered
1• See the quot;Al Gore's Penguin Armyquot; clip.2 to DCI Group, a Washington, D.C., public relations and
lobbying firm whose clients include oil company Exxon
Mobil Corp.
A DCI Group spokesman declines to say whether or not DCI made the anti-Gore penguin video, or