5 tweetable findings tablets and smartphones in Belgium: part 3
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5 tweetable findings based on Media Session GRP 'Mobile Internet and the Influence on Search in Belgium' - Focus on gender differences
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5 tweetable findings tablets and smartphones in Belgium: part 3
- 1. part 3 FINAL 5 tweetablefindings heard on Media Session GRP ‘Mobile Internet and the Influence on Search in Belgium’ Thursday 26th May 2011
- 2. Focus on differences by gender
- 3. smartphone penetration TOTAL 19% Belgium: 23% of men use a smartphone vs 15% of women (+12 y.o.). 9 out of 10 use it every day. #research #Havas #mobile http://omnimediavore.blogspot.com
- 4. profile users Belgian smartphone user tend to be younger, French-speaking, male, online buyer and active #research #OPA #mobile
- 5. Smartphone usage by gender in Belgium: a (reliable) tool for women, ‘a part of me’ for men. #research #Space #mobile
- 10. more involved
- 12. more intuitive
- 13. more fun/pleasureWomen use smartphone to multitask, men to keep informed #research #Space #mobile
- 14. Belgian tablet users profile follows the same trends as smartphone users #research #Havas #OPA #tablet