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Social Media for Civic Leaders and Community Builders

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Ed Schipul
Ed Schipul

Are you a passionate Community member? Are you pushing your local civic organizations to get online to grow your outreach and recruit some new blood? Click on for a high level overview of how social networking can help you grow your real world organization and community as never before.

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http://www.flickr.com/photos/22207308@N03/2252360890/ Social Media for Community Builders Growing, sharing and connecting through online networks and tools Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com
What we’ll talk about •Storytelling •How to LISTEN and engage online •The art of Responding Find this presentation: www.slideshare.net/eschipul http://www.flickr.com/photos/eschipul/3219612492/
Tell your Story and people will listen
http://www.flickr.com/photos/eschipul/2872827771/ 1. Storytelling
Markets are Conversations www.cluetrain.com
Social Media is a Conversation between actual HUMANS!
Once upon a time... http://flickr.com/photos/e_phots/2646616379/
... there was an Internet candidate... Obama http://flickr.com/photos/joecrimmings/1977376708/
... that connected online... http://www.flickr.com/photos/67396912@N00/3004333083/
The Candidate Blogged http://my.barackobama.com/page/community/post/amandascott/gGgLXx
As President, he continues to share... http://www.whitehouse.gov/blog/
4 Elements of Storytelling 1. Message 4. Plot So my point is... 2. Conflict 3. Characters
http://www.flickr.com/photos/eschipul/3426116511/ 2. Listening and Engaging http://www.flickr.com/photos/eschipul/2484829961/
Listening and Engaging: Tracking Tools Due diligence on your Story www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names
Listening and Engaging: Tracking Tools What is an Alert? (www.google.com/alerts)
Addictive and essential Google Reader: www.google.com/reader
Social Networks to Know
http://www.flickr.com/photos/jfchenier/76721307/ (remember, it’s all about the Story)
2. Listening and Engaging: Facebook Magic! Facebook - Not just for college kids •Pages and Groups ROCK! •Be a leader, volunteer and connector •Create buzz for events •Share your own updates, links and other content Bill White: www.billwhitefortx.com/facebook http://www.facebook.com/pages/Bill-White/7101618455
2. Listening and Engaging: Facebook Magic! Your Facebook profile at a glance • Flesh out your profile • Be picky on who you connect with • Re-purpose other content • Add ALL of your Social Media links • Be fun and interesting • Connect with like-minded people
2. Listening and Engaging: Facebook Magic! Marketing Successful Events on Facebook 230 ‘yes’ 348 ‘maybe’ 670 members
2. Listening and Engaging: Facebook Magic! Are you a ‘Group’ie? http://www.facebook.com/group.php?gid=2597976894
2. Listening and Engaging: Facebook Magic! Page Power in Facebook
2. Listening and Engaging: Facebook Magic! To Page or to Group - that is the question • Groups = Not indexed in Google • Pages = Visible to Google • Groups = Messages go to inbox • Pages = Messages go to ‘updates’ http://www.searchenginejournal.com/facebook-group-vs- facebook-fan-page-whats-better/7761/
3. Facebook: Community Building through Social tools Facebook Do’s and Don’ts •Be stiff and boring •Grow your profile •Create a ‘company’ •Upload pics and videos to profile (deleted!!) tag and send •Keep all personal and pro •Create and join biz and fun life facets separate Groups / Pages •Post press releases •Be picky on your friends •Spam your contacts •Cross promote your (connect but be polite) Social Media links
3. Facebook: Community Building through Social tools Facebook Buzzwords •Friend - Connect with someone on Facebook •Wall message - Write, draw or post something on someone’s wall •Tag - Add names to photos or videos •Status update - What are you doing? •Public timeline - List of recent activity
2. Listening and Engaging: MySpace or Your Space? Connecting and promoting on MySpace Bill White on MySpace: www.myspace.com/mayorbillwhite
2. Listening and Engaging: Video takes it home Playing with video on YouTube (www.youtube.com) Yale St. Arts Market on YouTube: www.youtube.com/user/Madule
2. Listening and Engaging: Not just snapshots... Flickr - The Power of Visualization! (www.flickr.com) www.flickr.com/groups/assignmenthouston/pool/ www.flickr.com/groups/superneighborhood22/ www.flickr.com/photos/laanba/2379353028/
2. Listening and Engaging: Not just snapshots... Geotagging fun on Flickr www.flickr.com/map/
2. Listening and Engaging: Twitter Micro-Blogging with Twitter (www.twitter.com) http://www.youtube.com/watch?v=ddO9idmax0o
2. Listening and Engaging: Twitter Twitter includes others in ongoing dialogue Heights on Twitter: www.twitter.com/HoustonHeights
2. Listening and Engaging: Twitter Use as a platform to help others! HPL on Twitter: www.twitter.com/HoustonLibrary
http://www.flickr.com/photos/59503392@N00/41932174 3. Responding! http://www.flickr.com/photos/eschipul/2484829961/
3. Responding: Blogs and Commenting Where do Comments live?
3. Responding: Blogs and Commenting Do’s and Don’t of Commenting GOOD! BAD! • Speak your mind • Be defensive / snarky (respectfully) • Think you can change • Include links to relevant everyone’s mind information • Leave identical comments • Give props / say thanks! • Be ‘Anonymous’ • Bite your tongue (when appropriate)
3. Responding: Blogs and Commenting Do NOT feed the trolls (Rarely this cute)
Find your happy place
3. Responding: How to make it a Positive People get mad, don’t fuel the fire Find your Happy Place.
3. Responding: How to make it a Positive The Power of Creation www.lettexansruntexas.com http://www.youtube.com/watch?v=wKsoXHYICqU
Let’s Review: •STORY •Listen first, then talk •Creative connectivity •The art of Responding Find this presentation: www.slideshare.net/eschipul http://www.flickr.com/photos/eschipul/3219612492/
Can we help you? Let us know! Ed Schipul // CEO Email: eschipul@schipul.com Personal blog: www.eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul

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Social Media for Civic Leaders and Community Builders

  • 1. http://www.flickr.com/photos/22207308@N03/2252360890/ Social Media for Community Builders Growing, sharing and connecting through online networks and tools Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com
  • 2. What we’ll talk about •Storytelling •How to LISTEN and engage online •The art of Responding Find this presentation: www.slideshare.net/eschipul http://www.flickr.com/photos/eschipul/3219612492/
  • 3.
  • 4.
  • 5. Tell your Story and people will listen
  • 7. Markets are Conversations www.cluetrain.com
  • 8. Social Media is a Conversation between actual HUMANS!
  • 9. Once upon a time... http://flickr.com/photos/e_phots/2646616379/
  • 10. ... there was an Internet candidate... Obama http://flickr.com/photos/joecrimmings/1977376708/
  • 11. ... that connected online... http://www.flickr.com/photos/67396912@N00/3004333083/
  • 13. As President, he continues to share... http://www.whitehouse.gov/blog/
  • 14. 4 Elements of Storytelling 1. Message 4. Plot So my point is... 2. Conflict 3. Characters
  • 15. http://www.flickr.com/photos/eschipul/3426116511/ 2. Listening and Engaging http://www.flickr.com/photos/eschipul/2484829961/
  • 16. Listening and Engaging: Tracking Tools Due diligence on your Story www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names
  • 17. Listening and Engaging: Tracking Tools What is an Alert? (www.google.com/alerts)
  • 18. Addictive and essential Google Reader: www.google.com/reader
  • 21. 2. Listening and Engaging: Facebook Magic! Facebook - Not just for college kids •Pages and Groups ROCK! •Be a leader, volunteer and connector •Create buzz for events •Share your own updates, links and other content Bill White: www.billwhitefortx.com/facebook http://www.facebook.com/pages/Bill-White/7101618455
  • 22. 2. Listening and Engaging: Facebook Magic! Your Facebook profile at a glance • Flesh out your profile • Be picky on who you connect with • Re-purpose other content • Add ALL of your Social Media links • Be fun and interesting • Connect with like-minded people
  • 23. 2. Listening and Engaging: Facebook Magic! Marketing Successful Events on Facebook 230 ‘yes’ 348 ‘maybe’ 670 members
  • 24. 2. Listening and Engaging: Facebook Magic! Are you a ‘Group’ie? http://www.facebook.com/group.php?gid=2597976894
  • 25. 2. Listening and Engaging: Facebook Magic! Page Power in Facebook
  • 26. 2. Listening and Engaging: Facebook Magic! To Page or to Group - that is the question • Groups = Not indexed in Google • Pages = Visible to Google • Groups = Messages go to inbox • Pages = Messages go to ‘updates’ http://www.searchenginejournal.com/facebook-group-vs- facebook-fan-page-whats-better/7761/
  • 27. 3. Facebook: Community Building through Social tools Facebook Do’s and Don’ts •Be stiff and boring •Grow your profile •Create a ‘company’ •Upload pics and videos to profile (deleted!!) tag and send •Keep all personal and pro •Create and join biz and fun life facets separate Groups / Pages •Post press releases •Be picky on your friends •Spam your contacts •Cross promote your (connect but be polite) Social Media links
  • 28. 3. Facebook: Community Building through Social tools Facebook Buzzwords •Friend - Connect with someone on Facebook •Wall message - Write, draw or post something on someone’s wall •Tag - Add names to photos or videos •Status update - What are you doing? •Public timeline - List of recent activity
  • 29. 2. Listening and Engaging: MySpace or Your Space? Connecting and promoting on MySpace Bill White on MySpace: www.myspace.com/mayorbillwhite
  • 30. 2. Listening and Engaging: Video takes it home Playing with video on YouTube (www.youtube.com) Yale St. Arts Market on YouTube: www.youtube.com/user/Madule
  • 31. 2. Listening and Engaging: Not just snapshots... Flickr - The Power of Visualization! (www.flickr.com) www.flickr.com/groups/assignmenthouston/pool/ www.flickr.com/groups/superneighborhood22/ www.flickr.com/photos/laanba/2379353028/
  • 32. 2. Listening and Engaging: Not just snapshots... Geotagging fun on Flickr www.flickr.com/map/
  • 33. 2. Listening and Engaging: Twitter Micro-Blogging with Twitter (www.twitter.com) http://www.youtube.com/watch?v=ddO9idmax0o
  • 34. 2. Listening and Engaging: Twitter Twitter includes others in ongoing dialogue Heights on Twitter: www.twitter.com/HoustonHeights
  • 35. 2. Listening and Engaging: Twitter Use as a platform to help others! HPL on Twitter: www.twitter.com/HoustonLibrary
  • 36. http://www.flickr.com/photos/59503392@N00/41932174 3. Responding! http://www.flickr.com/photos/eschipul/2484829961/
  • 37. 3. Responding: Blogs and Commenting Where do Comments live?
  • 38. 3. Responding: Blogs and Commenting Do’s and Don’t of Commenting GOOD! BAD! • Speak your mind • Be defensive / snarky (respectfully) • Think you can change • Include links to relevant everyone’s mind information • Leave identical comments • Give props / say thanks! • Be ‘Anonymous’ • Bite your tongue (when appropriate)
  • 39. 3. Responding: Blogs and Commenting Do NOT feed the trolls (Rarely this cute)
  • 41. 3. Responding: How to make it a Positive People get mad, don’t fuel the fire Find your Happy Place.
  • 42. 3. Responding: How to make it a Positive The Power of Creation www.lettexansruntexas.com http://www.youtube.com/watch?v=wKsoXHYICqU
  • 43. Let’s Review: •STORY •Listen first, then talk •Creative connectivity •The art of Responding Find this presentation: www.slideshare.net/eschipul http://www.flickr.com/photos/eschipul/3219612492/
  • 44. Can we help you? Let us know! Ed Schipul // CEO Email: eschipul@schipul.com Personal blog: www.eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul