Social Media for Civic Leaders and Community Builders

http://www.ﬂickr.com/photos/22207308@N03/2252360890/ Social Media for Community Builders Growing, sharing and connecting through online networks and tools Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com

What we’ll talk about •Storytelling •How to LISTEN and engage online •The art of Responding Find this presentation: www.slideshare.net/eschipul http://www.ﬂickr.com/photos/eschipul/3219612492/

Tell your Story and people will listen

http://www.ﬂickr.com/photos/eschipul/2872827771/ 1. Storytelling

Markets are Conversations www.cluetrain.com

Social Media is a Conversation between actual HUMANS!

Once upon a time... http://ﬂickr.com/photos/e_phots/2646616379/

... there was an Internet candidate... Obama http://ﬂickr.com/photos/joecrimmings/1977376708/

... that connected online... http://www.ﬂickr.com/photos/67396912@N00/3004333083/

The Candidate Blogged http://my.barackobama.com/page/community/post/amandascott/gGgLXx

As President, he continues to share... http://www.whitehouse.gov/blog/

4 Elements of Storytelling 1. Message 4. Plot So my point is... 2. Conﬂict 3. Characters

http://www.ﬂickr.com/photos/eschipul/3426116511/ 2. Listening and Engaging http://www.ﬂickr.com/photos/eschipul/2484829961/

Listening and Engaging: Tracking Tools Due diligence on your Story www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of deﬁned terms and names

Listening and Engaging: Tracking Tools What is an Alert? (www.google.com/alerts)

Addictive and essential Google Reader: www.google.com/reader

Social Networks to Know

http://www.ﬂickr.com/photos/jfchenier/76721307/ (remember, it’s all about the Story)

2. Listening and Engaging: Facebook Magic! Facebook - Not just for college kids •Pages and Groups ROCK! •Be a leader, volunteer and connector •Create buzz for events •Share your own updates, links and other content Bill White: www.billwhitefortx.com/facebook http://www.facebook.com/pages/Bill-White/7101618455

2. Listening and Engaging: Facebook Magic! Your Facebook proﬁle at a glance • Flesh out your proﬁle • Be picky on who you connect with • Re-purpose other content • Add ALL of your Social Media links • Be fun and interesting • Connect with like-minded people

2. Listening and Engaging: Facebook Magic! Marketing Successful Events on Facebook 230 ‘yes’ 348 ‘maybe’ 670 members

2. Listening and Engaging: Facebook Magic! Are you a ‘Group’ie? http://www.facebook.com/group.php?gid=2597976894

2. Listening and Engaging: Facebook Magic! Page Power in Facebook

2. Listening and Engaging: Facebook Magic! To Page or to Group - that is the question • Groups = Not indexed in Google • Pages = Visible to Google • Groups = Messages go to inbox • Pages = Messages go to ‘updates’ http://www.searchenginejournal.com/facebook-group-vs- facebook-fan-page-whats-better/7761/

3. Facebook: Community Building through Social tools Facebook Do’s and Don’ts •Be stiff and boring •Grow your proﬁle •Create a ‘company’ •Upload pics and videos to proﬁle (deleted!!) tag and send •Keep all personal and pro •Create and join biz and fun life facets separate Groups / Pages •Post press releases •Be picky on your friends •Spam your contacts •Cross promote your (connect but be polite) Social Media links

3. Facebook: Community Building through Social tools Facebook Buzzwords •Friend - Connect with someone on Facebook •Wall message - Write, draw or post something on someone’s wall •Tag - Add names to photos or videos •Status update - What are you doing? •Public timeline - List of recent activity

2. Listening and Engaging: MySpace or Your Space? Connecting and promoting on MySpace Bill White on MySpace: www.myspace.com/mayorbillwhite

2. Listening and Engaging: Video takes it home Playing with video on YouTube (www.youtube.com) Yale St. Arts Market on YouTube: www.youtube.com/user/Madule

2. Listening and Engaging: Not just snapshots... Flickr - The Power of Visualization! (www.flickr.com) www.flickr.com/groups/assignmenthouston/pool/ www.flickr.com/groups/superneighborhood22/ www.flickr.com/photos/laanba/2379353028/

2. Listening and Engaging: Not just snapshots... Geotagging fun on Flickr www.ﬂickr.com/map/

2. Listening and Engaging: Twitter Micro-Blogging with Twitter (www.twitter.com) http://www.youtube.com/watch?v=ddO9idmax0o

2. Listening and Engaging: Twitter Twitter includes others in ongoing dialogue Heights on Twitter: www.twitter.com/HoustonHeights

2. Listening and Engaging: Twitter Use as a platform to help others! HPL on Twitter: www.twitter.com/HoustonLibrary

http://www.ﬂickr.com/photos/59503392@N00/41932174 3. Responding! http://www.ﬂickr.com/photos/eschipul/2484829961/

3. Responding: Blogs and Commenting Where do Comments live?

3. Responding: Blogs and Commenting Do’s and Don’t of Commenting GOOD! BAD! • Speak your mind • Be defensive / snarky (respectfully) • Think you can change • Include links to relevant everyone’s mind information • Leave identical comments • Give props / say thanks! • Be ‘Anonymous’ • Bite your tongue (when appropriate)

3. Responding: Blogs and Commenting Do NOT feed the trolls (Rarely this cute)

Find your happy place

3. Responding: How to make it a Positive People get mad, don’t fuel the ﬁre Find your Happy Place.

3. Responding: How to make it a Positive The Power of Creation www.lettexansruntexas.com http://www.youtube.com/watch?v=wKsoXHYICqU

Let’s Review: •STORY •Listen ﬁrst, then talk •Creative connectivity •The art of Responding Find this presentation: www.slideshare.net/eschipul http://www.ﬂickr.com/photos/eschipul/3219612492/

Can we help you? Let us know! Ed Schipul // CEO Email: eschipul@schipul.com Personal blog: www.eschipul.com Flickr: www.ﬂickr.com/eschipul Twitter: www.twitter.com/eschipul