How to Behave in the Social Media World
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The document provides tips for businesses to effectively engage with their audience on social media. It recommends focusing content on sharing expertise and knowledge rather than self-promotion. Business accounts should maintain a consistent, professional tone and avoid oversharing personal details. The goal is to establish credibility and create useful content that keeps followers engaged. Erratic or aggressive behavior online can damage a business's reputation and cause followers to disengage over time.
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How to Behave in the Social Media World
- 1. Centering Yourself in Social Media: The Hub-and Spoke Model
- 2. Social Media Philosophy for Businesses • Social media is all about sharing. • For businesses, it’s all about giving it away: – Your knowledge – Your expertise – Yourself © Erin Brenner 2013 2013 American Copy Editors Society Conference
- 3. Be Your Professional Self on Your Best Day • If you wouldn’t say it to your grandmother, don’t say it online. • People want information & entertainment. • Occasional, gentle reminders of what you’re selling are best. © Erin Brenner 2013 2013 American Copy Editors Society Conference
- 4. How to Act at the Cocktail Party • Make small talk. • Talk about ideas, personable information. • Don’t over-share. • Don’t hog the conversation. © Erin Brenner 2013 2013 American Copy Editors Society Conference
- 5. It’s About Your Audience, Not You • Share what your audience is interested in. • Don’t go on about yourself. • Don’t get too pushy or stand on your soapbox. • Be approachable. Polite. Friendly. Reasonable. Personable. © Erin Brenner 2013 2013 American Copy Editors Society Conference
- 6. Be Credible To get people to continue to follow you and take that next step by: • Create a brand and sticking with it. • Create content that people want. • Create content that delivers what you promise. • Consistently create content. © Erin Brenner 2013 2013 American Copy Editors Society Conference
- 7. Lose Credibility, Lose Followers You can lose followers with: • Erratic, emotional behavior • Negativity • Inconsistent posting • Aggressive behavior • Too much personal information © Erin Brenner 2013 2013 American Copy Editors Society Conference
- 8. Thank you. Connect with me online: @ebrenner www.facebook.com/erin.brenner www.linkedin.com/in/erinbrenner https://plus.google.com/116377650 567505220477 © Erin Brenner 2013 2013 American Copy Editors Society Conference
Notas do Editor
- Choose 1-3 to start with.
- This means watching your audience over time. Create a plan, a list of topics or types of posts
- This means watching your audience over time. Create a plan, a list of topics or types of posts
- This means watching your audience over time. Create a plan, a list of topics or types of posts
- This means watching your audience over time. Create a plan, a list of topics or types of posts
- This means watching your audience over time. Create a plan, a list of topics or types of posts