Benchmark’s product suite helps retail chains analyze why certain locations perform better than others by collecting customer data in a variety of ways including social media listening, mobile text messaging comments, surveys and field audits. Benchmark discovers the factors (customer service, product quality, cleanliness, etc.) that affect unit performance. We then surface actionable insights to retail chain back office that they can use to improve the customer experience across their portfolio of locations. Learn more at w​ww.usebenchmark.com

2. You’re a small business owner with a great restaurant,
you work hard and the next thing you know…

3. You’re at 15 locations and growing each year.
By this point you’re no longer able to visit each location during the week.
As you lose this visibility, stuff goes unnoticed and locations begin to
underperform.

4. If they underperform for too long…
You eventually have to shut them down…

5. 67
Locations Closed
in 2013
295
Locations Closed
in 2013
39
Locations Closed
in 2015
Each year multi-unit chains of ALL SIZES close 1,000’s
of underperforming locations in aggregate.

6. $500k
$250k
Chains currently rely on financial data to
measure the performance of locations.
The problem is that financial data alone
is a trailing indicator…
… And it doesn’t answer the question
on every executive’s mind, “Why does
one location make more money
than another?”

7. Benchmark is a product suite that helps restaurant chains
understand why certain locations in a portfolio perform
better than others.

8. Reputation
Management
Voice of
Customer
Field
Management
3rd Party Data
Collection
Field Audits
SMS Customer
Comments
Consumer Surveys
Where we collect our data

9. 3rd Party Data Collection
Including
• Yelp
• Foursquare
• Facebook
• Google Plus
• Twitter

10. SMS Feedback with Innovative Reporting

11. Consumer & Field Agent SurveysConsumer & Field Agent Surveys

12. $500k
$250k$500k
We take all this data we collect from
social media, SMS comments, consumer
surveys and felt audits and then surface
actionable insights that the chain’s back
office can use to . . .

13. $500k
$250k
$500k
… improve the customer experience
and operational performance of any
given location

14. Eric Santos CEO
Former Sales & Account Management
at Decipher
Ken Koontz CTO
Former Full Stack Developer at Decipher
Brandon Reid CPO
Former Lead UX Designer at Decipher
Advisors
Aaron Kennedy
Noodles & Company
Fernando Cardenas
CTO Advisor
Jayme Plunkett
Co-CEO - Decipher Inc.
Rob Schuham
Match Action
Team

15. Business Model
Small Sized Chains
1 - 24 Units
Mid Sized Chains
25 - 99 Units
Large Sized Chains
100+ Units
Social Data $40
+ Free competitor per Location
$35
+ Free competitor per Location
$25
+ Free competitor per Location
SMS Voice of the
Customer
$40 $35 $25
Field Auditing $40 $35 $25
Customer Surveys $40 $35 $25
2 Product Bundle $60 $50 $40
Entire Suite $75 $65 $50
Prices are per month / per location, discounted volumetrically.

16. $1.8 Billion Dollar Revenue Opportunity
Fast Casual Dining
50,000 US Locations
Retail Trade & Food Services
3 Million US Locations
All Restaurants
1 Million US Locations
Market Opportunity

17. Competition
Field
M
anagement
ReputationM
anagement
Voice of the Custom
er

18. 10+ paying customers and a few free pilots with fortune 500 companies
Traction / Pilots

19. Go To Market Strategy
Sales Team Content Marketing
& Case Studies
Tradeshows Channel Partners

20. PartnershipPartnership
Benchmark Intelligence recently became an
official partner with the IBM Watson ecosystem.
This will allow us to use Watson to run analysis
on open ended data and to tap into IBM's
massive salesforce, who will be helping us sell
Benchmark into large retail enterprises.

21. Exits
2015
Acquired By For
N/A
2014 $5.3 B
2014 N/A
$43 M2013
2011 $440 M

22. Pre-seed funding
Benchmark Intelligence is a proud graduate of two awesome accelerator programs.
• $20,000
• Located in Boulder, CO
• Graduated from the program May 15th, 2015
• Average seed capital raised: $580,000
• TOP 10 ACCELERATOR
• $50,000
• Located in Cincinnati, OH
• Graduated from the program October, 7th 2015
• 56 total graduates have raised over $120M in aggregate
• 4 graduates have had succesful exits

23. Fast Casual Dining
50,000 US Locations
Retail Trade & Food Services
3 Million US Locations
All Restaurants
1 Million US Locations
Answering why certain locations
perform better than others.
Uniquely Experienced Team
Large market opportunity with fragmented
competition
In market traction including pilots with
Fortune 100 companies.
•
•
Distribution potential with IBM
$750kSeed Round
Raising
Contact
Eric Santos CEO
eric@usebenchmark.com
550-679-7029
www.usebenchmark.com