SlideShare uma empresa Scribd logo
1 de 17
Web analytics By: Eduardo Hernandez
Defining web analytics ,[object Object]
It’s all about getting to know the user and it’s behaviors while they visit
 Websites
 Blogs
 Facebook pages
 Twitter accounts / tweets
 YouTube videos
 etc.,[object Object]
WA in web 1.0       did they come back?
WA in web 1.0       how did they get here?
WA in web 1.0       what os are they using?
WA in web 1.0       what are their technological capabilities?
WA in web 1.0 what path are they taking? ,[object Object]
Are people getting to your objective point?
Check out
Contact form,[object Object]

Mais conteúdo relacionado

Destaque

Adoption of analytics in retail | Retail Analytics
Adoption of analytics in retail | Retail AnalyticsAdoption of analytics in retail | Retail Analytics
Adoption of analytics in retail | Retail AnalyticsAnkur Khandelwal
 
Cashing in on analytics in the retail chain
Cashing in on analytics in the retail chain Cashing in on analytics in the retail chain
Cashing in on analytics in the retail chain Tridant
 
CUSTOMER ANALYTICS & SEGMENTATION FOR CUSTOMER CENTRIC ORGANIZATION & MARKETI...
CUSTOMER ANALYTICS & SEGMENTATION FOR CUSTOMER CENTRIC ORGANIZATION & MARKETI...CUSTOMER ANALYTICS & SEGMENTATION FOR CUSTOMER CENTRIC ORGANIZATION & MARKETI...
CUSTOMER ANALYTICS & SEGMENTATION FOR CUSTOMER CENTRIC ORGANIZATION & MARKETI...Data Science Thailand
 
HR / Talent Analytics
HR / Talent AnalyticsHR / Talent Analytics
HR / Talent AnalyticsAkshay Raje
 
How to Build a Dynamic Social Media Plan
How to Build a Dynamic Social Media PlanHow to Build a Dynamic Social Media Plan
How to Build a Dynamic Social Media PlanPost Planner
 

Destaque (7)

Analytics in Supply Chain Management
Analytics in Supply Chain ManagementAnalytics in Supply Chain Management
Analytics in Supply Chain Management
 
Adoption of analytics in retail | Retail Analytics
Adoption of analytics in retail | Retail AnalyticsAdoption of analytics in retail | Retail Analytics
Adoption of analytics in retail | Retail Analytics
 
Cashing in on analytics in the retail chain
Cashing in on analytics in the retail chain Cashing in on analytics in the retail chain
Cashing in on analytics in the retail chain
 
Customer Analytics
Customer AnalyticsCustomer Analytics
Customer Analytics
 
CUSTOMER ANALYTICS & SEGMENTATION FOR CUSTOMER CENTRIC ORGANIZATION & MARKETI...
CUSTOMER ANALYTICS & SEGMENTATION FOR CUSTOMER CENTRIC ORGANIZATION & MARKETI...CUSTOMER ANALYTICS & SEGMENTATION FOR CUSTOMER CENTRIC ORGANIZATION & MARKETI...
CUSTOMER ANALYTICS & SEGMENTATION FOR CUSTOMER CENTRIC ORGANIZATION & MARKETI...
 
HR / Talent Analytics
HR / Talent AnalyticsHR / Talent Analytics
HR / Talent Analytics
 
How to Build a Dynamic Social Media Plan
How to Build a Dynamic Social Media PlanHow to Build a Dynamic Social Media Plan
How to Build a Dynamic Social Media Plan
 

Semelhante a Web Analytics / Social Media

Analytics to Help You Assess Quality, Relevance, & Usefulness
Analytics to Help You Assess Quality, Relevance, & Usefulness Analytics to Help You Assess Quality, Relevance, & Usefulness
Analytics to Help You Assess Quality, Relevance, & Usefulness FHI 360
 
Social Media for Outreach, Engagement, and Fundraising
Social Media for Outreach, Engagement, and FundraisingSocial Media for Outreach, Engagement, and Fundraising
Social Media for Outreach, Engagement, and Fundraisingamyhirotaka
 
Getting comfortable with social media
Getting comfortable with social mediaGetting comfortable with social media
Getting comfortable with social mediaKate Trgovac
 
Citizen Sensing: Opportunities and Challenges in Mining Social Signals and Pe...
Citizen Sensing: Opportunities and Challenges in Mining Social Signals and Pe...Citizen Sensing: Opportunities and Challenges in Mining Social Signals and Pe...
Citizen Sensing: Opportunities and Challenges in Mining Social Signals and Pe...Artificial Intelligence Institute at UofSC
 
Marketing Freebies to Turbocharge Your Cause
Marketing Freebies to Turbocharge Your CauseMarketing Freebies to Turbocharge Your Cause
Marketing Freebies to Turbocharge Your CauseatLarge, Inc.
 
The Fabulous Collision of Search and Social
The Fabulous Collision of Search and SocialThe Fabulous Collision of Search and Social
The Fabulous Collision of Search and SocialRohn Jay Miller
 
The Use of Distance Technologies in the Provision of Technical Assistance
The Use of Distance Technologies in the Provision of Technical AssistanceThe Use of Distance Technologies in the Provision of Technical Assistance
The Use of Distance Technologies in the Provision of Technical AssistanceFHI 360
 
The evolution of research on social media
The evolution of research on social mediaThe evolution of research on social media
The evolution of research on social mediaFarida Vis
 
Developing a Social Media Plan and Metrics - Girls Inc. Region II Conference ...
Developing a Social Media Plan and Metrics - Girls Inc. Region II Conference ...Developing a Social Media Plan and Metrics - Girls Inc. Region II Conference ...
Developing a Social Media Plan and Metrics - Girls Inc. Region II Conference ...girlsincindy
 
Engage Your Audience with Social Media
Engage Your Audience with Social MediaEngage Your Audience with Social Media
Engage Your Audience with Social MediaSarah Kuglin
 
Join The Social Media Movement - the Importance, Power and Potential of Socia...
Join The Social Media Movement - the Importance, Power and Potential of Socia...Join The Social Media Movement - the Importance, Power and Potential of Socia...
Join The Social Media Movement - the Importance, Power and Potential of Socia...Jordan Viator Slabaugh
 
PRSA2-15-12: "Big PR Planning on a Nonprofit Budget: Social Media"
PRSA2-15-12: "Big PR Planning on a Nonprofit Budget: Social Media"PRSA2-15-12: "Big PR Planning on a Nonprofit Budget: Social Media"
PRSA2-15-12: "Big PR Planning on a Nonprofit Budget: Social Media"Karen Malone Wright
 
Lecture 4: How do we MINE, ANALYSE & VISUALISE the Social Web? (VU Amsterdam ...
Lecture 4: How do we MINE, ANALYSE & VISUALISE the Social Web? (VU Amsterdam ...Lecture 4: How do we MINE, ANALYSE & VISUALISE the Social Web? (VU Amsterdam ...
Lecture 4: How do we MINE, ANALYSE & VISUALISE the Social Web? (VU Amsterdam ...Lora Aroyo
 
Merged may 19 webinar
Merged may 19 webinarMerged may 19 webinar
Merged may 19 webinarsslesperance
 
Fdns Social Media
Fdns   Social MediaFdns   Social Media
Fdns Social Mediageomoses
 
Social Media Integration for Non-Profits
Social Media Integration for Non-ProfitsSocial Media Integration for Non-Profits
Social Media Integration for Non-ProfitsMike Schaffer
 

Semelhante a Web Analytics / Social Media (20)

Analytics to Help You Assess Quality, Relevance, & Usefulness
Analytics to Help You Assess Quality, Relevance, & Usefulness Analytics to Help You Assess Quality, Relevance, & Usefulness
Analytics to Help You Assess Quality, Relevance, & Usefulness
 
Analytics to Help You Assess Quality, Relevance, & Usefulness
Analytics to Help You Assess Quality, Relevance, & Usefulness Analytics to Help You Assess Quality, Relevance, & Usefulness
Analytics to Help You Assess Quality, Relevance, & Usefulness
 
Social Media for Outreach, Engagement, and Fundraising
Social Media for Outreach, Engagement, and FundraisingSocial Media for Outreach, Engagement, and Fundraising
Social Media for Outreach, Engagement, and Fundraising
 
Getting comfortable with social media
Getting comfortable with social mediaGetting comfortable with social media
Getting comfortable with social media
 
Beth Powell
Beth PowellBeth Powell
Beth Powell
 
Citizen Sensing: Opportunities and Challenges in Mining Social Signals and Pe...
Citizen Sensing: Opportunities and Challenges in Mining Social Signals and Pe...Citizen Sensing: Opportunities and Challenges in Mining Social Signals and Pe...
Citizen Sensing: Opportunities and Challenges in Mining Social Signals and Pe...
 
Marketing Freebies to Turbocharge Your Cause
Marketing Freebies to Turbocharge Your CauseMarketing Freebies to Turbocharge Your Cause
Marketing Freebies to Turbocharge Your Cause
 
The Fabulous Collision of Search and Social
The Fabulous Collision of Search and SocialThe Fabulous Collision of Search and Social
The Fabulous Collision of Search and Social
 
The Use of Distance Technologies in the Provision of Technical Assistance
The Use of Distance Technologies in the Provision of Technical AssistanceThe Use of Distance Technologies in the Provision of Technical Assistance
The Use of Distance Technologies in the Provision of Technical Assistance
 
The Use of Distance Technologies in the Provision of Technical Assistance
The Use of Distance Technologies in the Provision of Technical AssistanceThe Use of Distance Technologies in the Provision of Technical Assistance
The Use of Distance Technologies in the Provision of Technical Assistance
 
The evolution of research on social media
The evolution of research on social mediaThe evolution of research on social media
The evolution of research on social media
 
Developing a Social Media Plan and Metrics - Girls Inc. Region II Conference ...
Developing a Social Media Plan and Metrics - Girls Inc. Region II Conference ...Developing a Social Media Plan and Metrics - Girls Inc. Region II Conference ...
Developing a Social Media Plan and Metrics - Girls Inc. Region II Conference ...
 
Engage Your Audience with Social Media
Engage Your Audience with Social MediaEngage Your Audience with Social Media
Engage Your Audience with Social Media
 
Join The Social Media Movement - the Importance, Power and Potential of Socia...
Join The Social Media Movement - the Importance, Power and Potential of Socia...Join The Social Media Movement - the Importance, Power and Potential of Socia...
Join The Social Media Movement - the Importance, Power and Potential of Socia...
 
Technology + Social Media
Technology + Social MediaTechnology + Social Media
Technology + Social Media
 
PRSA2-15-12: "Big PR Planning on a Nonprofit Budget: Social Media"
PRSA2-15-12: "Big PR Planning on a Nonprofit Budget: Social Media"PRSA2-15-12: "Big PR Planning on a Nonprofit Budget: Social Media"
PRSA2-15-12: "Big PR Planning on a Nonprofit Budget: Social Media"
 
Lecture 4: How do we MINE, ANALYSE & VISUALISE the Social Web? (VU Amsterdam ...
Lecture 4: How do we MINE, ANALYSE & VISUALISE the Social Web? (VU Amsterdam ...Lecture 4: How do we MINE, ANALYSE & VISUALISE the Social Web? (VU Amsterdam ...
Lecture 4: How do we MINE, ANALYSE & VISUALISE the Social Web? (VU Amsterdam ...
 
Merged may 19 webinar
Merged may 19 webinarMerged may 19 webinar
Merged may 19 webinar
 
Fdns Social Media
Fdns   Social MediaFdns   Social Media
Fdns Social Media
 
Social Media Integration for Non-Profits
Social Media Integration for Non-ProfitsSocial Media Integration for Non-Profits
Social Media Integration for Non-Profits
 

Último

Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxEmployee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxNirmalaLoungPoorunde1
 
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991RKavithamani
 
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions  for the students and aspirants of Chemistry12th.pptxOrganic Name Reactions  for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptxVS Mahajan Coaching Centre
 
Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxIntroduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxpboyjonauth
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...EduSkills OECD
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityGeoBlogs
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxheathfieldcps1
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdfQucHHunhnh
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfciinovamais
 
URLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website AppURLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website AppCeline George
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Krashi Coaching
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformChameera Dedduwage
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxiammrhaywood
 
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptxContemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptxRoyAbrique
 
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...Marc Dusseiller Dusjagr
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104misteraugie
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13Steve Thomason
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Sapana Sha
 

Último (20)

Staff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSDStaff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSD
 
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxEmployee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptx
 
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
 
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions  for the students and aspirants of Chemistry12th.pptxOrganic Name Reactions  for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
 
Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxIntroduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptx
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activity
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
URLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website AppURLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website App
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy Reform
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
 
TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
TataKelola dan KamSiber Kecerdasan Buatan v022.pdfTataKelola dan KamSiber Kecerdasan Buatan v022.pdf
TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
 
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptxContemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
 
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
 

Web Analytics / Social Media