Kitchen Project - Design Thinking - Process book

Andrew Ryan
Kitchens
Process Book
Caoimhe Kilbride
Jane Nolan
Mick Torrans
Sam Lyons

Insert one full bleed, or a number of images
to show off the final prototype(s) in use and
in context

Index
3
Table of Contents:
Final Concept 4
Design Thinking Process & Approach 8
Andrew Ryan Kitchen Business Model & Process Chain 11
Research Preparation - Spradley's 9 dimensions, Mind Mapping, Emerging Trends 13
Research findings - Process Chain Maps, Journey Maps, Empathy Maps (What is) 16
Key Insights 27
Personas & Point of View 28
Problem Statement 32
Ideation - Space Saturation, Brainstorming, Sketching, Metaphor Mapping 34
Final 3 Concepts & Wild Card Concept (Conc. What if) 40
Assumption Mapping 45
Further Research 46
Prototyping 47
Methods of Assumption Testing Employed (What wows/works) 55
Findings 56
Design Refinement (Conc. What works) 59
Image of Final Concept 62

SENSE is a multisensory, immersive kitchen experience, that
will inspire, invigorate, and unwind the user, improving their
daily well being and delighting them along the way.
“Reignite your love affair with the heart of the
home.”

The Money Shot
Insert one full bleed image to represent
Your final solution. This should be a high
quality photo or visualisation that captures
our interest. Very little, if any text should
be used here.
SENSE

Features / Benefits
Key Feature 1
Colour temperature controlled LED lighting works with the
user’s circadian rhythm to relax, invigorate, & highlight.
Key Feature 2
Projected scenes linked to audio & scent emitters transport
users to another world and sparks treasured memories.
Key Feature 3
Immersive ambiance for cooking inspiration or step
by step guidance.
Key Feature 4
Optimizes environment and meal suggestions based on
online shopping list or user's mood
6

OfferingLevel
Uniformlighting
Needforfollowingrecipesontablet
Lackofinspirationformeals
Effortofmealpreparation
Motivation&inspirationtocook
Qualitytimespentinthekitchen
Spaceoptimisedtoyourmood.
Immersiveambiance
Eliminate
Senses Kitchen Standard Kitchen
CreateRaiseReduce
High
Low
7
Strategy Canvas

Process overview
The design thinking process
We used a variety of Design Thinking, Ethnography
tools and models throughout our design process.
Mainly working from the Darden, ‘Design as a Tool
Kit’ model we also took some learning and
techniques from the dSchool process.
Our first steps began with understanding the
end-users, empathising with them and collecting as
much data as possible so that we were able to relate
to their experiences. Transposing this data with tools
such as Journey Maps and Empathy maps allowed us
to gain real insights into the key issues and themes
for the user.
Taking these findings we explored a variety of
possibilities and narrowed these through a variety of
clustering methodologies. Finally, democratically
voting on 3 ideas to be brought to the
conceptualisation stage.
8

What is?
Research , Process Chain, Observations,
Empathy Maps, JourneyMaps
What if?
Brainstorming, Concept Sketches,
Metaphor Maps
What wow’s?
Sketch Modeling, Prototyping,
Scenario Testing
What works?
User Feedback, Assumption Testing,
Experimentation

The what is phase
Our journey began with the visit to BSH who took us through numerous
appliance innovations such as induction hobs, handle-free dishwashers,
seamless integrated appliances, low wattage extractor fans driven by EC
directive changes & appliances with smart connectivity. This allowed us to
gain an understanding of how the kitchen is evolving to meet changing
demands and lifestyle trends.
We then visited Andrew Ryan kitchens, who took us through their customer
segments, business model, customer service, manufacturing process &
showroom. This allowed us to firstly understand the pains and gains of users
of kitchens. Also giving us the opportunity to investigate how Andrew Ryan
had designed and customised their process to meet these customers needs.
Our next steps involved us diverging our research with a mixture of Design
Ethnography tools, starting with the group and individually doing Spradley’s
9 Dimensions, Process Chain,, Business Model Canvas, Online Research and
Mind Mapping. After correlating this research a loose theme appeared for
holding our first ethnographic interviews to really understand the insights of
the users. Our first real point of convergence began with observing the users
in the kitchen setting and Journey Mapping their experiences. Taking one
step further entailed creating Empathy Maps for each interviewee. Next as a
group looking at these findings, we were able to begin to define the
learnings, collecting the individual user statements, problems and wins onto
post-it notes. The final stage of this phase was finding clarity amongst the
data by clustering the research into appropriate themes. Stepping back, we
pulled out 4 Key Market Insights. This led us to research key emerging
industry patterns that supported our findings. Next we created two user
Personas that allowed us to develop two clear point of views (POVs). With
some roundtable dialogue and debate we agreed on our Problem Statement.
9

What is phase – Business Model Canvas
Potential Areas for
Innovation
● Leveraging key
resources in adjacent
industries.
● Pre-sale filtering
methods.
● Repurpose unwanted
cabinetry from
renovated kitchens.
● Digital presence
engagement.
● Use for waste wood
materials.
● Increased customer
conversion after
consultation.
11
Mapping out Andrew Ryan's business model allowed get an understanding of how the 9 building blocks create,
deliver and capture value for the company. We then used this information to highlight areas for possible
innovation within the company.
Andrew Ryan Business Model
Canvas

What is phase – process chain
Andrew Ryan
Process chain
The aim here was to gain a
better understanding of Andrew
Ryan as a living breathing
organisation and the journey
they and their customer take to
reach a finished product. We
looked to identify if there were
areas ripe for innovation within
their daily process. Our areas of
interest mostly focused around
the customer's level of visibility
throughout the design and
manufacture process. However
we decided that we needed to
step away from looking at the
internal working of Andrew
Ryan and focus more on the
Kitchen as a whole, as our
access to the company was
limited whereas our access to
kitchens and their users was
extensive.
Andrew Ryan Kitchen Process (from client consultation - home installation)
12

Space Counter tops, Presses, Drawers, Fridge, Table, Sink area, Cooking
area, Dishwasher, Bin area, Preparation area, TV Area, Vegetable
area, Kitchen Utensils - toaster, deep fat fryer, microwave, coffee
machine, juicer, etc
Events Late home from work, Hungover Sunday, Dinner party, Christmas
dinner, Breakfast, Lunch, Dinner, Supper, Family Meetings,
Planning, Working
Teaching how to cook
Actors Mother - married/single/young/old, Father -
married/single/young/old, Teenagers,, Children,, Grandmother,
Grandfather, Cleaner, Cook, Child-minder, Babysitter, Delivery
man, Friends, Guests, Dinner Guests, Caterer
Time Early Morning - Breakfast, Late Morning - Brunch, Noon to 2 -
Lunch, Afternoon - Home from School, 5 to 7pm - Dinner Time,
Egg Boiling, Slow Cooking, Blanching, Boiling, Toasting
Activities Food prep., Food planning, Storing Food, Cleaning, Cooking,
Snacking, Washing Clothes, Washing Delph, Cutlery, Studying,
Eating Meals, Hosting Guests, Family Meetings, Socialising/Parties,
Romantic Meals, Organising
Meetings
Goals Feed hunger, Nourishment, Enjoy meal, Leave a clean kitchen,
Save precious time, Be healthy, Cook Meals, Entertain Friends,
Feed Family, Bring Family Together, Prepare, Food, Find Recipes,
Learn how to cook, Pay Bills, Talking, Relaxing, Sorting Mail, Do
Laundry
Objects Pots and Pans, Fridge Oven/Hob, Cupboards, Sink, Delph, Cutlery,
Microwave, Toaster, Mixer, Juicer, Coffee Machine, Cooking
Utensils, Kettle, Tea/Coffee Pot, Cutting Boards, Tea Towels,
Lights, Table, Chairs, Stools, Grater, Jars, Spice, Rack, Bins, Plants,
Deep Fat Fryer
Feelings Frustration, Hunger, Guilty, Defeated, Satisfaction, Comfort,
Nurturing, Anxiousness, Pride, Determination, Embarrassed,
Confident, Confused, Happy, Hopeful, Jealous, Smug, Shocked,
Intrigued, Tired, Love, Sick, Moody, Thankful, Glad, Sad, Angry,
Sick, Furious, Proud, Overwhelmed, Disgusted, Rushed,
Impatient
Acts Chopping, Peeling, Scrubbing pots, (Un)load dishwasher, Finding
recipes, Organising fridge, Cooking, Frying, Grilling, Juicing,
Talking, Washing, Preparing, Mixing, Crushing, Grating, Buttering,
Boiling, Brushing, Mopping, Lifting, Wiping, Watering, Feeding,
Measuring, Sieving, Melting, Scrambling, Serving, Stirring, Tasting,
Blending, Pouring, Rolling, Toasting
One tool we used to plan our study of the kitchen setting was Spradley's 9 dimensions. We used this framework to
expand our understanding of potential social settings, behavioural acts, activities & events that might take place within
the kitchen. This guided our initial observations, which allowed us to then select an area of focus for the rest of our
research, which centered around “what prevents people putting a home cooked meal on the table.
What is phase – Spradley's 9 Dimensions
13

What is phase – Mind MapMind Map
The mind map was also an extremely useful tool to explore
the activities and emotions of the kitchen, that we had not
yet considered. The kitchen as a place or romance, ritual,
aspiration, responsibility, a nerve and creativity centre, a
place to study alone or host everyone you know, these are
some of the endless forms a kitchen morphes into, to satisfy
the needs of its users
14

What is phase
Key Emerging Trends
By analysing the external environment & key trends, the team developed further understanding of other factors
shaping the lives of kitchen users.
Health attribute ratings
are highest among
Millennials (21-34),
followed by Baby
Boomers (50-64),
Generation X (35-49)
and Generation Z
(under 20)
Nielsen’s 2015 Global Health &
Wellness Survey
Pattern 1 Pattern 2 Pattern 3 Pattern 4
73% Irish employees
work longer than their
contracted hours, with
about 1 in 5 working a
full extra three months
a year.
Morgan McKinley, 2016
59% of 25-34 year olds cook
with their smartphones or
tablets
Google Consumer Survey, Jan 15
30-40% of all food
purchased by retailers ad
consumers is thrown away
UNRIC
15

Process chain
We then returned to the
process chain model to
explore some of the various
journeys that take place in
the kitchen, cooking a
dinner, baking with a child,
studying, throwing a party,
and packing away the
shopping. These highlighted
areas of time wastage,
danger, inefficient use of
space throughout the
kitchen, and gave the team
some good starting points
from which to observe, as
shown in the next section.
Here we can see some of the
pain points when baking
with a child. Lack of height
appropriate work space,
dangers of hot or sharp
objects, lack of ingredients
or recipes, lack of child
friendly utensils, and time
management.
Process of Baking a Cake with a Child
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Process chain
For the process of cooking a
homemade dinner, the pain
points ranged from, knowing
what stock you have, having
to use a cookbook or app,
required utilises being dirty
from previous use,
remembering certain steps
like preheating, the creation
and management of waste,
the dangers of hot oils and
dishes, the time it all takes
and the communication to
the family that it’s “dinner
time!”
Process of Cooking Dinner
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Process chain
Another process that was
analysed with this method
was packing away the
shopping, as this usually
throws up various pain
points on a weekly basis.
Some of the points we noted
, waiting on delivery drivers,
lack of space in cupboards
and fridges, carrying
produce to different
locations in the kitchen
being time consuming and
leading to a lack of visibility
down the road, excessive
packaging, bulky crates
needing to be stored
somewhere.
All the data for the process
chains was collected through
observations which can be
seen on the following page.
Packing away online order shopping
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CLUTTER
CLUTTER
CLUTTER
CLUTTER
CLUTTER
ORGANISE
SHORT
CUT
SHORT
CUT
SHORT
CUT
SHORT
CUT
SHORT
CUT
SHORT
CUT
HIDE
HIDE
HIDE
HIDE
HIDE
ORGANISE
SHORT
CUT
PREP
PREP
PREP
PREP
PREP
PREP
EXPERIMENT
CLEAN
CLEAN
CLEAN
MESS
CLEAN
CLEAN
WASTE
PREP
SPACE
LIGHT
SPACE
SPACE
SPACE
SPACEPREP
SPACE
SPACE
LAYOUT
PREP
CLEAN
SPACE
SPACE
SPACE
PREP
SPACE
LIFESTYLE
WASTE
LIFE
STYLE
COOK
CLEAN
SPACE
COOK

What is phase – Journey mapping
Insert key mind map
Journey Map 1
Key Learning / insights
Insight 1
Wanted takeaway but
fridge was full.
Insight 2
See all ingredients
and no meal.
Insight 3
Inability to make decision
a real pain point.
Insight 4
Once decision made
whole process/mood improves.
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Insert key mind map
Journey Map 2
Insight 1
Grab a snack to keep hunger
at bay.
Insight 2
No desire to experiment
midweek.
Insight 3
Needs to be quick but has to
taste good.
Insight 4
Enjoy the cook but despise the
clean, just walk away.
Getting a meal quick!
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Insert key mind map
Journey Map 3
Insight 1
No plan for dinner, hope it
might sort itself!
Insight 2
Visibility poor and hinders
decision making.
Insight 3
Recipe app slow to load and
phone locks slowing process.
Insight 4
Enjoy the prep and cook and
will clean as they go.
Getting in late & tired
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What is phase – Empathy mapping
Insert key mind map
Empathy Map 1
Insight 1
No plan for dinner, hope it
might sort itself!
Insight 2
Visibility poor and hinders
decision making.
Insight 3
Insight 4
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What is phase – Empathy mapping
Insert key mind map
Empathy Map 2
Insight 1
Misses sitting and chatting in
the kitchen
Insight 2
Can't relax until the dinner is
done
Insight 3
Insight 4
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Empathy Map 3
Insight 1
No motivation to cook
when arriving home late
- just want to relax
Insight 2
Lack of inspiration for
meal
Insight 3
Struggle to decide what
to make from
ingredients available or
buy on the way home
Insight 4
Likes to be entertained
while cooking
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What is phase
Insert key mind map=
Research Synthesis and
conclusions
Insert full bleed image of war
room/mindmap wall
Data Cluster
Data from our research
findings was clustered
into categories to reveal
more deep and
meaningful insights.

What is phase
Key Insights arising from Data Clustering
Visibility in the kitchen is
poor and hinders both good
decision making and
inspiration when arriving
home late and tired.
Insight 1 Insight 2 Insight 3 Insight 4
Food ingredients all over
the kitchen in different
locations hinders meal
inspiration and efficiency of
the preparation process.
People open the fridge and
only see ingredients, no
meal.
Feel responsibility to eat
healthy but lack of
inspiration/recipe to get
started makes it much
harder.
Kitchen not a place for
relaxing & socialising.
Kitchen makes cooking feel
like a chore.
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Attitudes
● Very focused, organised and
hardworking.
● Gives a huge amount of energy to
her work, her friends and her
healthy lifestyle.
● Competitive
Goals
● To be a representative for
successful women in business.
● To achieve the highest in whatever
she takes part in
Description
Eva is a 30 year old executive in a
successful tech company. She was
born and raised in South Dublin and
has always been focused towards
success and making her mark as a
woman in a male dominated
profession
“I have a homemade reference
book for my cookbooks!”
Persona 1
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Point of View (1)
NEED:
They need visibility and planning to take the pain out of cooking under time pressure
and facilitate their healthy lifestyles
And by the way...
When single, Eva used to socialise w/friends in the kitchen and loved cooking. Now
her and Tom socialise in sitting room and cooking feels like a chore
USER:
Eva and Tom are in their early 30s and lead busy but healthy lives working in high
pressure tech jobs. They have a long commute to their new home in Greystones

Attitudes
● Super organised and tidy
● Hard on herself
● Efficient with money
● Loving and caring
Goals
● Dream to have a beautiful space
● To have a secure family
● To have a certain level of success
career wise
● To be free from money worries
Description
Mags is a 29 year old single mother.
She has a 6 year old boy & lives in
Carlow. She works part-time in a
radio studio and also helps out as a
volunteer. She doesn’t want to fail
as a mother and always pushes
herself hard. She is focussed on
helping others and forgets about
herself.
“Home is everything”
Persona 2
30

Point of View (2)
NEED
A space that allows her to get more out of her limited time to be a good mother
And by the way...
She recreated her kitchen space to suit her own family needs, in some way breaking
the mold
USER:
Mags is a single working mother, 29 years old living in Carlow, who is focussed more on
others than herself

Problem Statement:
How might we…
“..alter the perception of time in the kitchen,
from one of waste to one of value?”

The what if phase
With the personas, POVs and problem statement developed, we set about
using a rotating facilitation brainstorming process to generate ideas that
would meet the needs of the users & address the problem statement.
We set rules conducive to generating creative & wild ideas in an
uninhibited environment. To push the creativity even further, questions
like, “What would Lego do?” or “How would Michael O'Leary approach
this problem statement?” were prompted by the facilitator.
100 ideas, whether mild or wild were collected on post-it notes.
Each group member then choose and developed 3 ideas, one mild, one
stretch and one wild. Each developed idea took into consideration the key
insights driving the idea and its features, to ensure focus was maintained.
The developed ideas were then placed on a spreadsheet for final voting.
From this process, 3 concepts (1 from each category) were agreed upon
and each one developed in more detail and visuals created.

What if phase – Ideation
Space Saturation
Creating a space the allows us
to visualise all our data clearly
and easily for reference.
Brainstorming
Fast paced generation of
concepts and ideas ranging
from the mild to the wild.
Sketching
Visualising concepts through
sketching techniques to
communicate features.
Metaphor Maps
Grouping & linking ideas
across different realms that
can be related together
Ideation tools used
34

What if phase – Ideation
Fill page with a collection of sketches from
throughout the phase
Brainstorming

What if phase – IdeationConcept sketching
37

What if phase – IdeationMetaphor Map
38

What if phase – Selection
Selection and shortlisting
After each team member developed 3
ideas, all ideas were collated into a
table per category - mild, stretch &
wild. Each team member then voted
for the idea that would like to take
forward from each category. The
bloom kitchen was selected from the
mild category, the smart pantry from
the stretch category and kitchen of
wellbeing from the wild category. A
wild card option based on votes
received was also chosen. This wild
card option was the senses kitchen.
Mild Stretch Wild
Bloom Kitchen Kitchen Coach Kitchen Helper
Nano Coated
Kitchen
Senses Kitchen Vending Machine
Pantry & Processing
Japanese central
unit kitchen feature
Smart Pantry Kitchen of Wellbeing
Rotating storage Hearth of Home -
wall
Derren Brown Kitchen
- Foodie App -
- Mood enhancing
Kitchen
-
Idea chosen from each category
Wild card idea
39

What if phase – Concepts
Concept Selection
The final concepts...
Concept 1 board
Concept 1 – Bloom
Bloom kitchen creates the feeling of a
farmer's market when the user walks in,
bringing the beauty of the outdoors
indoors with bright fruit and veg
blooming from the countertops. Troughs
along the worktop and in the centre of
the island can be filled with soil and
used to grow all the herbs, and some
veg, the user needs. It is all easily
irrigated from the kitchen water supply.
Purpose built areas to display fruit
encourage users to decorate their
kitchens with beautiful produce.
40

Concept 3 board
Concept 2 – Smart Pantry
This concept aims to encourage healthy
eating by having food ingredients stored
in a centralised location which is linked
to a smart inventory system. The smart
pantry generates recipes based on
ingredients available in the inventory
and also considers dietary
requirements. It provides dietary data to
the user, based on recipes consumed
and suggests recipes to boost specific
nutrition intake. Smart pantry also
orders groceries and has an access
point for accepting grocery deliveries,
taking the guesswork out of wondering
what ingredients are available for
dinner. It also removes the pain of not
knowing what to cook with the
ingredients available.
Concept Selection
41

Concept 3 board
Concept 3 – Kitchen of Wellbeing
At its centre is the Hearth of the Home - an
interactive glass wall made of glass cupboards -
this wall becomes your motivational/instructor for
everything in the kitchen - it can show/hide the
contents, show you meals complete, show the
process, videos of making a meal, or can be a
beech/forest scene. Each cabinet lights up when
you are directed to collect ingredients. Each
cupboard can cool, freeze or create the perfect
environment for its contents. A row of cupboards
at the bottom are growing cupboards that uses
the compost from waste to grow your own food.
Wellbeing network & app - connects to people all
around the world and their
knowledge/experience of cooking. It monitors
your individual needs and helps you maintain a
balanced diet and motivates you to cook, learn
and share. It is directly connect to the Hearth of
the Home and understands what ingredients you
have an orders them based on your needs.
When you going shopping it helps you
source/pick ingredients based on your
goals/dietary needs.
Concept Selection
42

Concept 3 board
Concept 4 – Senses (Wild Card)
This kitchen uses the senses to entice
the users in and keep them there. It
wants to inspire and delight the user
through audio visual, aromatic, and
lighting controls that will draw people
away from the sedentary sitting room
and connect them in the kitchen.
All of this is designed to throw you into a
creative and joyful kitchen experience
that delights the senses. Artificial
aromas are designed to entice and
inspire, while audio takes the user on a
relaxing journey to another culture.
Lighting designed to work with the
body's circadian rhythm will keep them
alert when needed and relaxed as
things wind down. Visual projections will
walk the user step by step through their
desired meal, or transport them to a
forest glade to the streets of Barcelona
as they cook up a paella.
Concept Selection
43

The what wows/ what works phase
Having selected the SENSE kitchen as our concept to bring
forward, we then needed to test the idea on several levels,
examining its feasibility, desirability, and viability.
The group laid out the most important assumptions being made
about the concept and then constructed several prototype
kitchens, using various forms of audio visual equipment and
hidden cameras, to gauge users reactions to the mocked up
features of the SENSE kitchen and test these assumptions.
3D printed prototypes were created to make the experience as
close to the real thing as possible. All feedback was then taken
and used to refine the final concept into something that could
be brought to market.

Assumption Mapping
A qualitative mapping technique to
gain further insight into the Senses
Kitchen concept was undertaken by
questioning assumptions.
The upper quadrant where
assumptions are important but there is
an uncertainty about their belief, will
require experimentation to work out
the answers and solutions. The
following questions will need to be
worked out:
● Will the positive effect
encourage repeatable use?
● Will user engage long term with
product experience?
● Will kitchen motivate & inspire
user to cook more often?
● Will user have positive attitude
towards kitchen when they
arrive home late & tired?
● Will user be inspired to spend
more quality time in kitchen?
● Will product be attractive to
customers in terms of buying?
● Customers attitude to
maintenance - smellitzer refill?
45

Research of Senses
Views of nature have been
proven to increase recovery
times in patients .ie
windows and green spaces
in hospitals.
Imagery of nature provokes
the same reactions in the
human brain as physical
natural surroundings.
Sight Scent Light Sound
Scents can have positive
effects on mood, stress
reduction, sleep
enhancement,
self-confidence, physical
and cognitive performance
Peppermint is generally
invigorating
Jasmine is a sleep aid
Lavender is relaxing
Vanilla abets weight loss
The correct LED light
temperatures at the correct
times of day have a huge
effect on the human body.
It promotes healthy activity,
increases productivity,
energises during the day,
improves concentration,
improves mood & behaviour,
reduces hyperactivity/ADHD
The Mozart effect: music
can stimulate the problem
solving and logic area of the
brain, improving brain
function.
Music has been proven to
enhance the mood and
stimulates productivity.
Listening to music increases
the neurotransmitter
dopamine, which is an
integral part of the brain’s
pleasure and reward system
46

What if phase – Prototyping
Prototyping
To build a prototype of the Senses Kitchen, we prototyped
various formats of the kitchen.
In one we created a slideshow of images from a vibrant Paris
cafe scene and projected the images onto the splashback
behind the cooker using a projector. The slideshow was
accompanied by audio of Parisian cafe sounds and music,
with the aim of creating an immersive ambiance to inspire
cooking.
In another we projected a cookery instruction for a Spanish
recipe, linked to a Spanish audio, with the aim of creating a
step by step guide to inspirational cooking.
·
47

48

49

Prototyping
We initially considered creating a
standalone unit that could sit on
the kitchen counter and emit the
various sense features. However
during the prototyping phase we
realised that a single unit would
fall short on the lighting and audio
elements of the experience by
virtue of its size and limited reach.
This lead us to look at a fitted
system that could spread across
the kitchen.
50

Prototyping
We shifted our focus to an
integrated modular system that
Andrew Ryan could install during
the fitout stage. Connectable units
would be mounted above or below
cabinets, each unit serving its own
purpose. The vision unit would
contain a short throw projector,
audio units would house wifi
speakers, a scent unit would emit
desired aromas, and all of these
would have colour temperature
controllable LED strips along the
bottom, which will adjust to the
required light levels.
51

52
Prototyping
Using solid modeling and
3D printing we created a
physical representation of
how the modular sense
emitter might look. Each
unit, audio, visual, and
scent, was fitted with
real LEDs and diffusers
along the bottom to give
as realistic an impression
as possible.

in context
Prototype

What if phase – Experiment 1
Key Assumption Experiment
Senses Kitchen Immersion & Video
As shown, we each created various SENSE prototype
kitchens in our own homes, along with a brochure
outlining its key features and how it would work.
We brought potential users into the test kitchens to
immerse them in the experience. We then created
videos of the experience, which we showed to other
kitchen users for their comment. The aim of this
experiment was to get answers to our important but
uncertain assumptions.
The questions we asked were:
● Would you engage with the product experience
long term?
● Would the kitchen motivate & inspire you to
cook more often?
● Would you have a positive attitude towards the
kitchen when you arrive home late & tired?
● Would you be inspired to spend more quality
time in kitchen?
● Would you buy this product?
Image of experiment / prototype
55

Key Assumption Experiment Findings
Feedback from 8 Users on Senses Kitchen Video
56
“If the sensory experiences were repeated, I think it would annoy me “
“Nice for the system to welcome you home with music and light”
“Music is good but not sure if it should relate to the food, spanish music could be
annoying”
“Calming music or your spotify playlist, would be nice”
"I can definitely see myself using it for the cookery demonstrations"
"As a parent, I would be more motivated to cook more healthy with more cooking
options"
“It makes the kitchen feel less boring and more welcoming, as a place to spend
time in.”

Key Assumption Experiment Findings
Feedback from 8 Users on Senses Kitchen Video
57
"I love that it suggests recipes based on your shopping list"
“Love idea that it hooks up to tesco online order and suggests recipes”
“Could it order food for you as you swipe through dishes you like?”
“The nature images/smells really feels motivating.”
“It feels like a home cinema”
"Spending more time in the kitchen would definitely be on the agenda"
“It would be good to have a feature to suit kids as well as adults”
“It looks like a spa, I'd totally stay in my kitchen more if it looked like that!”
“The price point would have to be right”
“Were I to be buying a new kitchen I’d seriously consider it as a feature.”
“I'd buy it as part of a move towards a smart home, so it would need to integrate”

Proposed Experiment 2
Trial Study
To evaluate if users would be motivated and inspired to
cook more often, we would have liked to set up a trial
study. This would involve getting a baseline of the user's
cooking habits & then monitoring the user’s cooking habits
during the implementation of the Senses Kitchen
prototype. By carrying out this study over a large cohort of
users, we would have evidence as to whether users would
be motivated to cook more often.
Image of /representing
experiment / prototype
Image of /representing
experiment / prototype
58
Proposed Experiment 3
Product Website
To evaluate if users would be interested in buying a Senses
Kitchen product, we would create a website aimed at
marketing the product. We would create targeted Facebook
Ads to direct potential customers back to the website. Using
a similar concept to MADE.com, potential customers could
vote on different versions of the product they wanted to
developed and would be willing to buy.
Would you buy this product?

What if phase – Design Refinement
Design refinement
Based on the user feedback gathered
there are several changes we would
implement to the design in order to
address their needs.
Voice control input would be added to
allow users to stop and start videos or
request changes in themes.
Food scents would be removed as a
feature, as people stated they don't
want to smell food they don't have.
Instead it would concentrate on
relaxing and invigorating scents, like
essential oils.
Connectivity and control of the
system was important to users, they
wanted the ability to turn on and off
various senses from their phone, but
also for SENSE to be able to speak to a
smart home system, as they felt it
wouldn't be long before the majority
of homes we connected.
59

images to explain changes or
alterations to the chosen concept
based on experiments / feedback
Change 1
Voice control to operate the system.
Change 2
No food smells, stick mainly with natural fragrances
Change 3
Enable separate control of sensory elements
What if phase – Design Refinement
60
Change4
Enable it to be connected and operate with smart
home systems and audio (Spotify)

from throughout the entire design process

in context
SENSE

Kitchen Project - Design Thinking - Process book

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