1. 4) Who will be my target
audience for my media
product?
For these two questions, I have talked about who I am aiming my product
to.

2. Who will be my target audience for
my media product?
Demographics and Psychographics
I have looked at both the demographics and psychographics of
the Hip-Hop genre, in order to specify who my target audience
will be. I have taken into account many different demographics
which will potentially be my audience.

3. Age
I decided to aim my media product to teenagers and
young adults (16-30). I believe that the Hip-Hop genre
is mainly focussed on by the younger generation so
thereby making my product aimed for young audiences
will be acceptable as the current conventions show us.
Generally, the artists placed on the magazine covers of
the Hip-Hop genre tend to be young which gives the
young audience something to relate to. Eye contact is
also made in order to relate to the audience directly.
The artists are really common ones which young
audiences will listen to. For example, Chris Brown and
Drake will be listened to by teenagers and young adults
As I am in this age range, I believe that I will have a good
knowledge of what people my age will expect to see in a Hip-
Hop magazine, so I decided to aim my age at one I feel
comfortable

4. Gender
As far as gender is concerned, I aimed my media product to both
genders as the common magazine conventions show this. In all of
the Hip-Hop magazines I have looked at, they all contain
information for both genders. Although my product would be
aimed more for the male gender because they feature more in my
magazine.
As we can see, the magazines always have either male or female artists which
consist inside. Here the main protagonist is female, whereas in general a male
is the main image. We also see male artists along the top, which show there is
no sexual inequality within Hip-Hop magazines.

5. Race, ethnicity
I wanted to aim my product to all races and ethnicities
because I believe the demographics of these categories
will not impact the Hip-Hop genre. So all religions,
nationalities and races are targeted by my product.

6. Socio-economic grouping
and spending bracket
According to the
social-economic
grouping, my media
product mainly targets
people in the people in
the C2-E category.
The reason for this is
because young adults
will be related to low
skill jobs and also
students.
My product however can appeal to any of the
groups. The price tag of the magazine doesn't
impact any of the groups to much, meaning anyone
can buy my product if they have an interest in the
content.

7. Interests
This mood board are some things in which my target audience may be
interested in.

8. PSYCHOGRAPHICS
In terms of the table
on the right which shows the
Psychographics, my target
audience will be the
mainstreamers. This is purely
because they tend to follow
the trend and keep up to date
with new things.
Furthermore, mainstreamers
also value money family
brands which mean they like
to be classy. I will however
also aim my product to the
explorers, and this is because
they tend to be younger
audiences who seek things a
lot.

9. Uses and
Gratifications
My magazine is supposed to socially interact with the
audience. I have looked at the different theories and I
believe that my audience will be socially interacted with
my magazine covers, rather than entertained or educated.
My magazine will aim to the esteem section of the
pyramid which reveals confidence and also respect to
others. I am trying to make young people more
condifenent and be achieving the goals they
want in life

10. 5) How did I address my
audience
I will show how my media products address my target audience

11. FRONT COVER
I am the main image and I purposely
decided to put myself as my age can
relate to my target audience. If I put a
56 year old as the main image, the
young audience will not be intrigued.
I used appropriate props and
clothing which relate to the young
generation. As Ralph Lauren is a
famous brand worn by the young
audiences and the mainstreamers, I
decided this will be effective way to
address the younger generation.
Jewelry is not only used to
represent the genre, however
many young audiences wear this
a lot so I decided to add lots of
props which infer wealth.
I have included names and
features for both genders.
Although the main image is a
male, I have female actors and
also a feature of Cushti Grills
who is also a female. I done this
in order to make my magazine
cover appeal to both genders.
However mainly for male gender
as the female silhouette can be
seen as objectifying women.
My magazine colour pallet
is not aimed at a specific
audience, and I decided to
use the colours I received
from my survey monkey
results. As the people who
took part are from different
genders, races and
nationalities, I believe the
colours I have used are
aimed for everyone.
Educating the audience by giving
information on concert times and
dates (Uses and gratifications)
Eye-contact is shown in order to
appeal and socially interact with
the audience. The image is also at
eye level, so the audience can feel
equality and not feel dominated by
the magazine, as I am trying to
represent how the readers can also
achieve in life just like the artists
in the magazine.

12. DOUBLE PAGE SPREAD

13. DOUBLE PAGE SPREAD
Eye-contact made on this in order to attract the audiences
attention. I put on a enthusiastic face to reflect on the article of
how the main artist on the cover succeed at a young age. This
was done in order to motivate the young generation and gives a
authentic view, rather than a fantastic. As you can see the
dedication in the artists eyes, wearing expensive props infers
that he became successful as the article tells us.
Many hip-hop products will feature some sort of wealth, whether it
be clothing brands, jewellery of tattoos. I wanted to give a realistic
view of things rather than a surreal one, so I decided to add these
wealth related props to represent the youth as dedicated and
successful. This way, I aim my product to the main streamers as they
will see the artist is wearing trending fashionable clothing, which is
what mainstreamers do. This can also link to the explorers as they
are generally young people who seek things, which is shown by the
young artist who seeks success.
My double page spread socially interacts with the youth by giving a
real life story article. This is purposely produced so that the youth
can read the article and be influenced by how not giving up will pay
off. The article also contains some slang language and quotation
marks of the artist which makes the youth represented as entertaining
rather than embarrassing. Although the youth may also be
portrayed as offensive as some of the words in the article may seem
strong. This is why I did not aim my product for young kids below
16. In addition, the idea of slang words being used are aimed for
older people. So I decided that the right mix will be good for 16-35
year olds
The content in the magazine may make the product appeal more
for the male gender. As the main artist is also a young male, this
really emphasizes who should be reading my media product. As
there are less female hip-hop artists in the industry today, I
believe that making a male artist on the cover will attract more
viewers as the hip-hop genre is conventionally aimed more the
males.

14. CONTENTS PAGE
I used a similar colour scheme on my
contents page than what was on my
magazine cover. I decided to use the
results I received from my survey monkey
questionnaire. And these colours appeal to
everyone (age, race, gender and etc.)
Eye contact is made again to
get the audience to see the
image and to sense equality,
making the youth
represented as dedicated and
ambitious. Making a young
artist on the contents page
will appeal to young
audiences.
Features are included to give
the reader an insight of what
it included, as well as the
contents. This is educating
the reader and entertaining
them as well as informing.
I have tried to aim the media
product to females as the
photo shoot of the main
artist (3 images) will be
viewed by females, rather
than males in general. This
was done to not make the
product aimed to much for
the male genre, although it
is aimed for males more.
I added features which show latest
albums and concert dates. This
was done in order to aim my
product to the mainstreamers. As
the mainstreamers are up to date
with the latest information.
The language in the contents
page is formal. I have done this
because the contents page is
informing the audience, and
using informal language and
slang terms may appeal to a
much younger generation.
Thereby I decided to keep the
magazine contents page mature
and acceptable. Although the
youth will like to see informal
language, which is why the
double page spread contains
some informal language.