Michel Gondry is a French film director known for his innovative visual style and manipulation of scenes. He is renowned for directing inventive music videos for artists like The White Stripes, Radiohead, and Bjork. His unique vision helped launch his film career, where he won an Oscar for Eternal Sunshine of the Spotless Mind. Spike Jonze is an American director famous for his music video collaborations with artists like Fatboy Slim, Daft Punk, and Bjork. He has been nominated for four Oscars for his films and won a Golden Globe. Mark Romanek is renowned for critically acclaimed, though sometimes controversial, music videos for Nine Inch Nails and Janet Jackson,

1. Well known promo
directors
who are they and
what makes their
promos good?BY EMILY BLYTH

2. Michel Gondry.
•Michel Gondry is a French film director, screenwriter, and producer. He is noted for his
inventive visual style and manipulation of Mise en scène. He won an Academy Award for Best
Original Screenplay as one of the writers of his acclaimed film Eternal Sunshine of the Spotless
Mind. He is considered a representative of Metamodernism.
•He grew up in Versailles with a family who was very influenced by pop music. When he was
young, Gondry wanted to be a painter or an inventor. In the 80s he entered in an art school
in Paris where he could develop his graphic skills and where he also met friends with whom he
created a pop-rock band called Oui- Oui.
•As well as Films Michel’s directing career has extended to music videos, some of the artists
he’s worked with notably include The White Stripes, Radiohead, Daft Punk, Rolling Stones, and
the Foo Fighters.
One of his videos was shown on MTV and when Björk saw it, she asked him to make her first
solo video for 'Human Behaviour'. The partnership is famous: Gondry directed five other Björk's
videos, benefiting by the huge budgets. This led to commissions for other artists around the
world, including Massive Attack. He also made a lot of commercials for Gap, Smirnoff, Air
France, Nike, Coca Cola, Adidas, Polaroid and Levi - the latter making him the most highly-
awarded director for a one-off commercial.
Hollywood became interested in Gondry's success and he directed his first feature movie
Human Nature (2001), adapting a Charlie Kaufman's scenario, which was shown in the 2001
Cannes Festival. Although it wasn't a big success, this film allowed him to direct Eternal
Sunshine of the Spotless Mind (2004), for which he again collaborated with Charlie Kaufman.
The movie became a popular independent film and he and his co-writers won an Oscar for it.

3. •Jonze is well known for his music video collaborations with Fatboy Slim,
Puff Daddy, The Notorious BIG, Weezer, Kanye West, Jay Z, Daft Punk,
Beastie Boys, and Björk. He was a co-creator and executive producer of
MTV's Jackass.
•He is currently the creative director of VBS.tv. He is part owner of
skateboard company Girl Skateboards with riders Rick Howard and Mike
Carroll. Jonze has great distinction in the skateboarding world; his Video
Days is widely regarded as the most influential skate video ever made.
•He co-founded Directors Label, with filmmakers Chris Cunningham and
Michel Gondry, and the Palm Pictures company.
•He has been nominated for four Academy Awards: Best Director for
Being John Malkovich, and Best Picture, Best Original Screenplay and
Best Original Song (The Moon Song) for Her. He won the Golden Globe
Award for Best Screenplay, the Writers Guild of America Award for Best
Original Screenplay, and the 2014 Academy Award for Best Original
Screenplay for Her.
SPIKE JONZE.

4. Mark Romanek.One of his notable videos was for the Nine Inch Nails song "Closer". Its critical acclaim was
only matched by its critical controversy, many accusing the video as being disturbing, demonic
and demented (a big reason why the video was so popular among fans). Romanek would
again work with Nine Inch Nails for the song "The Perfect Drug".
Romanek was given his first Grammy Award for Best Short Form Video in 1996 for "Scream", a
collaboration between the pop superstar siblings Michael Jackson and Janet Jackson. The
video, which cost $7 million to make, is cited as one of the most expensive ever made.
Romanek won his second Grammy two years later, again with Janet Jackson, for her video
"Got 'Til It's Gone".
Other Romanek videos that have received accolades and awards include the VMA winners
"Free Your Mind" (En Vogue), "Are You Gonna Go My Way" (Lenny Kravitz), "Rain"
(Madonna), "Devil's Haircut" (Beck), "99 Problems" (Jay-Z) and "Criminal" (Fiona Apple). Many
others have also received nominations. In 1997, Romanek received the VMA Video Vanguard
Award for his contribution to the medium. Two of Romanek's music videos, "Closer" by Nine
Inch Nails, and "Bedtime Story" by Madonna, have been made part of the permanent collection
of the Museum of Modern Art in New York City.
More recently in 2013, Romanek directed Jay-Z's performance art video for the song “Picasso
Baby” which aired on HBO on Friday, August 2, 2013. The video was shot inside the Pace
Gallery in New York. This marked Romanek's first music video in 8 years, his last being
Coldplay's video for Speed of Sound back in 2005.