1. Insurance Mobile App
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INTRODUCTION TO Insurance's MOBILE APP
Refresh the Insurance-Member Relationship
Digital is the way you connect today
January 2014
Private and Confidential. Details not to be disclosed to any third parties.

2. The Problem Facing Insurance Companies
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 How to engage members digitally?
 What is best way to engage members digitally?
 How to profit from digital engagement?
Private and Confidential. Details not to be disclosed to any third parties.

3. The Answer
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Insurance Mobile App
Digital Future
Aetna released a mobile app that brings together 25
of its mobile health partners so that consumers may
access health information. The app has been
downloaded more than 50 million times.
Private and Confidential. Details not to be disclosed to any third parties.

4. Smartphones and Tablets: The Future of Digital
- Insurance Companies4
 The core of the digital healthcare revolution will be day-to-day tracking of personal stats,
also known as the quantified self. Many companies are trying to be this central health and
fitness hub, including Aetna
 “Providing access to health information anywhere, anytime, is what we call the
‘retailization of health care’ ”, Blue Cross . Earlier this year, the insurance company
launched mobile app that offers its 3.8 million subscribers access to their medical
information at any time, such as during a doctor’s visit
 Insurance companies can over time reduce their costs by 20% through helping member s
with self health guidance , access to virtual doctors and access to the right health
information
 US Insurance companies offer wellness incentives to 30 percent of premiums . By offering
mHealth apps and incentives to increase accountability, insurers can push policyholders
to change unhealthy behaviors.
Private and Confidential. Details not to be disclosed to any third parties.

5. Smartphones and Tablets: The Future of Digital
- ePatients 5
 60% say mobile health has given them solutions
 50% say it will change the way they manage their health
 50% say it will change the way they manage chronic conditions
 45% say it will make their health care more convenient
 50% say it will improve health care quality
 80% say they want to consult with doctor by email
 76% say they would choose Telehealth over human contact
 60% say they want health information delivered by video
 80% do searches for health information
 60% do searches on symptoms & causes
 50% do searches on medication
Private and Confidential. Details not to be disclosed to any third parties.

6. eMedToday History
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 13 years ago, eMedToday deployed an internet solution for
hospital/patients on one platform. The platform was called
“eMedAsia”
 eMedAsia offered
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Comprehensive physician endorsed clinical information on
diseases, conditions, drugs
Health diaries
Personalized content including news and newsletter
Health Insurance
 eMedToday is developing a smartphone/tablet solution for
insurance companies
Private and Confidential. Details not to be disclosed to any third parties.

7. Insurance's Digitally?
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 EveryMove has launched the EveryMove 100 Health Insurance Index,
ranking the top health insurance companies in the US on how they
engage and empower consumers to manage their own health
 The five primary categories the index evaluated include:
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Social media presence and interactions
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Mobile investments
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Website statistics
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Customer support access
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Current consumer satisfaction
A mobile app could dramatically boost Insurance's ROI
Private and Confidential. Details not to be disclosed to any third parties.

8. Characteristics of A Successful Mobile App
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Simple and easy to use (graphically
compelling)
Solve a problem (intuitive)
Be unique (connect to 3rd party
functionally)
Add value (incredibly helpful)
Private and Confidential. Details not to be disclosed to any third parties.

9. Characteristics of Insurance's Mobile App
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 Simple and easy to use
5 buttons
 Solve a problem: Personalized medicine
 Give members access to daily, engaging, easy to read, evidenced based
health information/ healthy living information/multi media lifestyle
content/ wellness tips/extensive medical and drug library/”Personalized”
medicine: Doctor Helpline and Health Trackers (100’s of short compelling
videos)
 Be unique
 No other similar insurance mobile app exist in Asia
 Add value
 Type and structure of health information cause members to use mobile app
frequently (goal: 12 times a month)/active communication channel to
members/survey for members satisfaction
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Private and Confidential. Details not to be disclosed to any third parties.

10. App Overview
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1. Services
2. Daily Rx
3. Ask a Doctor
4. Personalized Medicine: Health Tracker
5. Events & Promotions
Private and Confidential. Details not to be disclosed to any third parties.

11. Insurance's Features
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1. Services
Mobile format
 One Click Call
 Plans
 Doctors
2. Daily RX
 Daily Health News (5 top news items and wellness)
 Trending Health News (10 trending news items and wellness)
 Medical Library (100’s of medical conditions)
 Drug Library (100’s of drugs)
3. Ask a Doctor via email or call or see a doctor on video directly
4. Personalized Medicine: Health Tracker( 40 million downloads: fitness, diet,
wellness)
5.Events & Promotion
 Magazine on events & promotions/members satisfaction survives/member
advertising
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Private and Confidential. Details not to be disclosed to any third parties.

12. Why Insurance's Mobile App ?
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 Stronger members relationship
 Higher members satisfaction
 Show Insurance's concern for preventive care and wellness
 Optimize information sharing with members for new services and
promotions
 High return on marketing investment: target members use: 50% of
members
 Simple to reach members, one click
 Backend administration simple and robust
 Extremely effective platform for Insurance's member advertising
 Built trust in brand through personalized medicine
Private and Confidential. Details not to be disclosed to any third parties.