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AI
THEULTIMATEHUMANRESOURCE?
29-11-18
!2
Elfried
KlarenbeekBased
v
‣How did we get here
‣What is it
‣Where are we now
‣What’s the impact
‣Discussion
THE FUTURE IS NO LONGER
WHAT IT USED TO BE
We’re moving
fast. But nobody
knows where
we’re going
THE FUTURE IS NO LONGER
WHAT IT USED TO BE
THE NEXT INDUSTRIAL REVOLUTION
1771 1801 1831 1861 1891 1921 1951 1981 2011 2041 2071
350
300
250
200
150
100
50
0
1ST
mechanical production
steam power energy
1784
2ND
electrical energy
mass production
1870
3RD
electronics & IT
http
1971
4TH
artificial intelligence
robotics
today
MAJOR
SHOCKS
4
MAJOR
SHOCKS
1
50%
ONLINE
7.5 BILLION
3.8 BILLION PEOPLE ARE ONLINE
DIGITAL
ADDICTS
THE NEW NORMAL
https://www.1843magazine.com/features/the-scientists-who-make-apps-addictive?utm_source=MIT+TR+Newsletters&utm_campaign=65aa74dc1a-The_Download_October_20_2016&utm_medium=email&utm_term=0_997ed6f472-65aa74dc1a-153808189&goal=0_997ed6f472-65aa74dc1a-153808189&mc_cid=65aa74dc1a&mc_eid=e0f8e30941
THE 3RD BRAIN
MAJOR
SHOCKS
2
Platform
revolution
2001
2006
2011
2016
TECH PLAYERS DOMINANT (MARKET CAP)
1 2 3 4 5
BIG BANG MARKET ADOPTION
ROGERS CURVE
(1995)
CRITICALINSIGHT
AMAZON IS PULLING AWAY AS THE
BIGGEST STORE
E-commerce sales,
12 mths, in billions, Fortune
Amazon 82.8
Walmart 12.5
Jome Depot 4.7
Macy 4.1
Best Buy 4.0
Costo 3.8
Nordstrom 2.7
Gap Inc 2.53
Kohl’s 2.52
Target 2.51
MAJOR
SHOCKS
3
TECHNOLOGY HAS
BECOME THE BASIS
FOR COMPETITION
the end
of tech
companies
“This is the end of ‘tech companies’. The era of “tech
companies” is over; there are only ‘companies’, steeped in
technology, that will survive.”Rob Thomas
DIGITAL TRANSFORMATION
DIGITISATION HAS BARELY STARTED
40 60 80 10020
fully
digitised
some core
change
no
change
37% average
across all
industries
QUIZ
THE NEXT INDUSTRIAL REVOLUTION
1771 1801 1831 1861 1891 1921 1951 1981 2011 2041 2071
350
300
250
200
150
100
50
0
1ST
mechanical production
steam power energy
1784
2ND
electrical energy
mass production
1870
3RD
electronics & IT
http
1971
4TH
artificial intelligence
robotics
today
MULTIPLE DISRUPTIVE
TECHNOLOGIES
GROWING EXPONENTIALLY
v
‣How did we get here
‣Where are we now
‣What’s the impact
‣Discussion
AI can be defined as the
ability of a machine to
perform cognitive
functions
…….which are normally associated
with humans.
Neural Networks and Deep Learn
Machines emulating the human brai
enabling AI models to learn like hum
Computer Vision
Gives computers the ability to
“see” images similar to how
humans see.
Smart Robotics
The combination of AI and robots to
perform advanced tasks compared to
traditional non-intelligent robots.
Speech Recognition
Enables computers to interpret spo-
ken language and to transform it into
written text or to treat it as commands
for a computer.
Machine Learning
A computer’s ability to ‘learn’
from data, either supervised or
non-supervised.
Natural Language Processing
Computer interpretation, under-
standing, and generation of written
natural human language.
Biometrics
Analysis of human physical and
emotional characteristics – used
also for identification and access
control.
Text Analysis
Computational analysis of texts,
making it readable by other AI or
computer systems.
Virtual Agents
Computer-generated virtual personas
that can be used to interact with people
in both B2C, C2B, and B2B contexts.
computer performance
time
human performance
we are now here
computer performance
time
human performance
IN JUST 4 HOURS GOOGLE’S AI
MASTERED ALL THE KNOWLEDGE
IN CHESS HISTORY
Ability to accomplish
virtually any goal,
including learning
GENERAL
INTELLIGENCE
NARROW
INTELLIGENCE
Ability to accomplish
a narrow set of goals,
e.g., play chess or drive a car
No consensus on
short-term questions:
AI’s economic legal
and military impact,
THE WORLD’S LEADING AI RESEARCHERS
DISAGREE
No consensus on big
questions:
Reaching artificial
general intelligence
(AGI)and beyond,
DIGITAL
ASSITANTS
HUB
ZENBO
MORO
AMY
KURI
ROBOTICS
COGNITIVE
COMPUTING
1 million
books per
second
0.0005
books per
second
http://www.bbc.com/news/technology-37653588
https://www.youtube.com/watch?v=bMXPyKYY0u8
Within five years,
I believe all major
business decisions
will be enhanced by
cognitive
technologies
KEVIN KELLY
EXECUTIVE EDITOR OF WIRED MAGAZINE
AI MEMBER OF THE BOARD OF VC FIRM
EVERYTHING
COGNIFIED
AI will be woven into
the very fabric of our
lives
AI will be like
electricity
KEVIN KELLY
EXECUTIVE EDITOR OF WIRED MAGAZINE
 FACE ID
v
‣How did we get here
‣Where are we now
‣What’s the impact
‣Discussion
THE NEXT INDUSTRIAL REVOLUTION
1771 1801 1831 1861 1891 1921 1951 1981 2011 2041 2071
350
300
250
200
150
100
50
0
1ST
mechanical production
steam power energy
1784
2ND
electrical energy
mass production
1870
3RD
electronics & IT
http
1971
4TH
artificial intelligence
robotics
today
The period
between the old
and the new
CHANGE FOLLOWS A PREDICTABLE PATTERN
2020 2030
Laggards
Not absorb by 2030
Followers
Absorbing by 2030
Front runners
Absorbing within 5- 7 yr
cash flow
(economic benefit captured minus
associated investment and transition
costs)
FRONT-RUNNERS ARE
LIKELY TO BENEFIT
DISPROPORTIONATELY
Strategy
Management
HR
Admin
Group
R&D
Product
Product
IT
Procurement
Manufacturing
Operations
Operations
Marketing
SalesCustomer service
Commercial
71%OF COMPANIES
CONSIDER AI AS AN IMPORTANT TOPIC

DEPLOYMENT AI ACROSS
THE COMPANIES’ VALUE
CHAINS
the next 10,000
startups:
take X and add AI
KEVIN KELLY
EXECUTIVE EDITOR OF WIRED MAGAZINE
AI could potentially deliver
additional economic output of
around $13 trillion by 2030,
Source Mckinsey
……..boosting global GDP by
about 1.2 percent a year.
SCARY
STUFF
predictive
policing
Fake news becomes real
What’s in the black box?
JOB AUTOMATION
Will technology
automate work as
artificial intelligence
and robotics become
mainstream?
THE WHOLE HISTORY IS A STEADY PROCESS
OF REPLACING ALL FORMS OF LABOR BY
MACHINES.
IT STARTED WITH MACHINES REPLACING
FARM ANIMALS AND THEN MANUAL
LABORERS, AND IT KEPT GROWING AND
GROWING AND GROWING.
Technology creates more jobs than it destroys over time, mainly outside the industry itself

Technology creates more jobs than it destroys over time, mainly outside the industry itself

creates more jobs than it destroys over time, mainly outside the industry itself

Exhibit E3
-30
-30
-27
-22
-15
-31
-30
-23
-18
Trade
(retail and wholesale)
Construction
Transportation
Agriculture
Manufacturing
Household work1
Mining
Professional services
Utilities
Business and
repair services
Telecommunications
Health care
Entertainment
Education
Government
Financial services
30
10
40
80
70
90
50
60
100
20
0
20001850 15501900
India
Manufacturing
India
Agriculture (1987)
China
Manufacturing
Germany
Construction (1971)
Japan
Retail trade
United States
Accommodation, food
Japan
Manufacturing (1994)
Germany
Agriculture
China
Agriculture (1996)
History shows that technology has created large employment and sector shifts, but also creates new jobs
Large-scale sector employment declines have been countered by
growth of other sectors that have absorbed workers
Share of total employment by sector in the United States, 1850–2015
Historical 15-year sector declines,
1960–2012
Potential future 15-year sector declines,
2016–30
Early automation
scenario
Late automation
scenario
Selected examples of large sector
employment declines, past and future
% decline in sector employment
% of FTEs
19,263 jobs created
3,508 jobs destroyed
Net 15,755

Technology creates more jobs
than it destroys over time
Between 1850 and 2015
OF CURRENT WORK ACTIVITIES
ARE TECHNICALLY
AUTOMATABLE
%
50
!83
3 of the world's 10 largest employers,
………are now replacing their
workers with robots
Slowest
10 million
WE ESTIMATE THAT BETWEEN 400 MILLION AND 800 MILLION
INDIVIDUALS COULD BE DISPLACED BY AUTOMATION…………….
WORK POTENTIALLY
DISPLACED BY
ADOPTION OF
AUTOMATION
Midpoint
400million
Fastest
800 million
SOURCE: McKinsey Global Institute analysis
……..………………………….AND NEED TO FIND NEW JOBS BY 2030
Applying expertise
Interacting with stakeholders
Managing people
Unpredictable physical labour
Processing data
Collecting data
Predictable physical work
“If you can
describe your job
it will be
automated”
ROUTINE JOBS WILL BE AUTOMATED
New skills
+
-
So what is the deal with HI ?
We are smarter then AI
Artificial intelligence
musical-rhythmic intelligence
visual-spatial intelligence
verbal-linguistic intelligence
bodily-kinesthetic intelligence
logical-mathematical intelligence
interpersonal intelligence
intrapersonal intelligence
naturalistic intelligence
Humans are smarter than you think
Cognition is embodied.
You think with your body and
not just With your brain.
”
We can’t automate what we don’t understand
We can not automate
what we do not
understand
The hard problem:
How does something
immaterial as
consciousness
arise from something as
unconscious as
matter 
FUTURE OF WORK, SOCIETY & THE HUMAN MIND
DO-ING BE-ING
Thinking
Feeling
Creating
Learning
Connecting
Collaborating
Trust-Building
Problem Solving
Be-ing Human
ZAI HI+
v
‣How did we get here
‣Where are we now
‣What’s the impact
‣Discussion
What do organisations need
to do when it comes to AI ?
If superhuman AI appears,
will it be a good thing?
When (if ever) will AI
surpass human level?
GENERAL
INTELLIGENCE
If superhuman AI appears, will it be a good thing?
WhenwillAIsurpasshumanlevel?
√
Definitely

Good
Definitely

Bad
Probably 

bad
Highly
uncertain 

Probably 

Good
Soon
Never
100
years
Few
decades
If superhuman AI appears, will it be a good thing?
WhenwillAIsurpasshumanlevel?
√ Definitely

Good
Definitely

Bad
Probably 

bad
Highly
uncertain 

Probably 

Good
Soon
Never
100
years
Few
decades
TECHNO-SKEPTICS
We Humans are so much more
then a computer could possibly
emulate.
BENEFICIAL AI
MOVEMENT 

Technology is giving
humankind the
potential to flourish like
never before —
or to self-destruct.
DIGITAL
UTOPIANS
A truly super
intelligence will
automatically
have good
intentions.
AGI is so hard that it won’t happen for
hundreds of years, and therefore view
it as silly to worry about it now.
TECHNO-
SKEPTICS
People in this camp: Andrew Ng
chief scientist at Baidu
Science can’t even explain what
consciousness is or even where its is
located.
We have eight or more forms of
intelligence. Logic thinking is only
one of them.
“Fearing a rise of killer robots is like
worrying about overpopulation on Mars.”
Intelligence is embodied. We actually
think with our bodies.
We Humans are so much more then
a computer could emulate.
Technology is giving life the
potential to flourish like never
before — or to self-destruct.
The goal of AI should be
redefined: the goal should be to
create not undirected intelligence,
but beneficial intelligence.
BENEFICIAL AI
MOVEMENT 

People in this camp: Elon Musk,
Bill Gates Stephen Hawking
For the first time we might build
technology powerful enough to
permanently end humanity itself.
We might create societies that flourish
like never before, on Earth and
perhaps beyond.
We might create a Kafkaesque global
surveillance state so powerful that it
could never be toppled.
Our choices can potentially
affect the entire future of life.
Digital life is the natural and
desirable next step in the cosmic
evolution and we should let digital
minds be free rather than try to
stop or enslave them
The outcome is almost certain to
be good.
A truly super intelligence will
automatically have good intentions.
AI paranoia would delay the
digital utopia and/or cause a
military takeover of AI.
DIGITAL
UTOPIANS
People in this camp: Larry Page 


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  • 3. v ‣How did we get here ‣What is it ‣Where are we now ‣What’s the impact ‣Discussion
  • 4. THE FUTURE IS NO LONGER WHAT IT USED TO BE
  • 5. We’re moving fast. But nobody knows where we’re going THE FUTURE IS NO LONGER WHAT IT USED TO BE
  • 6. THE NEXT INDUSTRIAL REVOLUTION 1771 1801 1831 1861 1891 1921 1951 1981 2011 2041 2071 350 300 250 200 150 100 50 0 1ST mechanical production steam power energy 1784 2ND electrical energy mass production 1870 3RD electronics & IT http 1971 4TH artificial intelligence robotics today
  • 7.
  • 17. BIG BANG MARKET ADOPTION ROGERS CURVE (1995) CRITICALINSIGHT
  • 18. AMAZON IS PULLING AWAY AS THE BIGGEST STORE E-commerce sales, 12 mths, in billions, Fortune Amazon 82.8 Walmart 12.5 Jome Depot 4.7 Macy 4.1 Best Buy 4.0 Costo 3.8 Nordstrom 2.7 Gap Inc 2.53 Kohl’s 2.52 Target 2.51
  • 20. TECHNOLOGY HAS BECOME THE BASIS FOR COMPETITION
  • 21.
  • 22. the end of tech companies “This is the end of ‘tech companies’. The era of “tech companies” is over; there are only ‘companies’, steeped in technology, that will survive.”Rob Thomas
  • 23.
  • 25. DIGITISATION HAS BARELY STARTED 40 60 80 10020 fully digitised some core change no change 37% average across all industries
  • 26. QUIZ
  • 27. THE NEXT INDUSTRIAL REVOLUTION 1771 1801 1831 1861 1891 1921 1951 1981 2011 2041 2071 350 300 250 200 150 100 50 0 1ST mechanical production steam power energy 1784 2ND electrical energy mass production 1870 3RD electronics & IT http 1971 4TH artificial intelligence robotics today
  • 29. v ‣How did we get here ‣Where are we now ‣What’s the impact ‣Discussion
  • 30. AI can be defined as the ability of a machine to perform cognitive functions …….which are normally associated with humans.
  • 31. Neural Networks and Deep Learn Machines emulating the human brai enabling AI models to learn like hum Computer Vision Gives computers the ability to “see” images similar to how humans see. Smart Robotics The combination of AI and robots to perform advanced tasks compared to traditional non-intelligent robots. Speech Recognition Enables computers to interpret spo- ken language and to transform it into written text or to treat it as commands for a computer. Machine Learning A computer’s ability to ‘learn’ from data, either supervised or non-supervised. Natural Language Processing Computer interpretation, under- standing, and generation of written natural human language. Biometrics Analysis of human physical and emotional characteristics – used also for identification and access control. Text Analysis Computational analysis of texts, making it readable by other AI or computer systems. Virtual Agents Computer-generated virtual personas that can be used to interact with people in both B2C, C2B, and B2B contexts.
  • 32. computer performance time human performance we are now here computer performance time human performance
  • 33. IN JUST 4 HOURS GOOGLE’S AI MASTERED ALL THE KNOWLEDGE IN CHESS HISTORY
  • 34. Ability to accomplish virtually any goal, including learning GENERAL INTELLIGENCE NARROW INTELLIGENCE Ability to accomplish a narrow set of goals, e.g., play chess or drive a car
  • 35. No consensus on short-term questions: AI’s economic legal and military impact, THE WORLD’S LEADING AI RESEARCHERS DISAGREE No consensus on big questions: Reaching artificial general intelligence (AGI)and beyond,
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 45.
  • 46.
  • 47.
  • 50.
  • 52.
  • 53.
  • 55. Within five years, I believe all major business decisions will be enhanced by cognitive technologies KEVIN KELLY EXECUTIVE EDITOR OF WIRED MAGAZINE
  • 56. AI MEMBER OF THE BOARD OF VC FIRM
  • 58. AI will be woven into the very fabric of our lives AI will be like electricity KEVIN KELLY EXECUTIVE EDITOR OF WIRED MAGAZINE
  • 59.
  • 61.
  • 62.
  • 63.
  • 64.
  • 65. v ‣How did we get here ‣Where are we now ‣What’s the impact ‣Discussion
  • 66. THE NEXT INDUSTRIAL REVOLUTION 1771 1801 1831 1861 1891 1921 1951 1981 2011 2041 2071 350 300 250 200 150 100 50 0 1ST mechanical production steam power energy 1784 2ND electrical energy mass production 1870 3RD electronics & IT http 1971 4TH artificial intelligence robotics today
  • 67. The period between the old and the new CHANGE FOLLOWS A PREDICTABLE PATTERN
  • 68. 2020 2030 Laggards Not absorb by 2030 Followers Absorbing by 2030 Front runners Absorbing within 5- 7 yr cash flow (economic benefit captured minus associated investment and transition costs) FRONT-RUNNERS ARE LIKELY TO BENEFIT DISPROPORTIONATELY
  • 70. the next 10,000 startups: take X and add AI KEVIN KELLY EXECUTIVE EDITOR OF WIRED MAGAZINE
  • 71.
  • 72. AI could potentially deliver additional economic output of around $13 trillion by 2030, Source Mckinsey ……..boosting global GDP by about 1.2 percent a year.
  • 76.
  • 77. What’s in the black box?
  • 78.
  • 79. JOB AUTOMATION Will technology automate work as artificial intelligence and robotics become mainstream?
  • 80. THE WHOLE HISTORY IS A STEADY PROCESS OF REPLACING ALL FORMS OF LABOR BY MACHINES. IT STARTED WITH MACHINES REPLACING FARM ANIMALS AND THEN MANUAL LABORERS, AND IT KEPT GROWING AND GROWING AND GROWING.
  • 81. Technology creates more jobs than it destroys over time, mainly outside the industry itself
 Technology creates more jobs than it destroys over time, mainly outside the industry itself
 creates more jobs than it destroys over time, mainly outside the industry itself
 Exhibit E3 -30 -30 -27 -22 -15 -31 -30 -23 -18 Trade (retail and wholesale) Construction Transportation Agriculture Manufacturing Household work1 Mining Professional services Utilities Business and repair services Telecommunications Health care Entertainment Education Government Financial services 30 10 40 80 70 90 50 60 100 20 0 20001850 15501900 India Manufacturing India Agriculture (1987) China Manufacturing Germany Construction (1971) Japan Retail trade United States Accommodation, food Japan Manufacturing (1994) Germany Agriculture China Agriculture (1996) History shows that technology has created large employment and sector shifts, but also creates new jobs Large-scale sector employment declines have been countered by growth of other sectors that have absorbed workers Share of total employment by sector in the United States, 1850–2015 Historical 15-year sector declines, 1960–2012 Potential future 15-year sector declines, 2016–30 Early automation scenario Late automation scenario Selected examples of large sector employment declines, past and future % decline in sector employment % of FTEs 19,263 jobs created 3,508 jobs destroyed Net 15,755
 Technology creates more jobs than it destroys over time Between 1850 and 2015
  • 82. OF CURRENT WORK ACTIVITIES ARE TECHNICALLY AUTOMATABLE % 50
  • 83. !83 3 of the world's 10 largest employers, ………are now replacing their workers with robots
  • 84. Slowest 10 million WE ESTIMATE THAT BETWEEN 400 MILLION AND 800 MILLION INDIVIDUALS COULD BE DISPLACED BY AUTOMATION……………. WORK POTENTIALLY DISPLACED BY ADOPTION OF AUTOMATION Midpoint 400million Fastest 800 million SOURCE: McKinsey Global Institute analysis ……..………………………….AND NEED TO FIND NEW JOBS BY 2030
  • 85. Applying expertise Interacting with stakeholders Managing people Unpredictable physical labour Processing data Collecting data Predictable physical work “If you can describe your job it will be automated” ROUTINE JOBS WILL BE AUTOMATED New skills + -
  • 86. So what is the deal with HI ?
  • 87. We are smarter then AI Artificial intelligence musical-rhythmic intelligence visual-spatial intelligence verbal-linguistic intelligence bodily-kinesthetic intelligence logical-mathematical intelligence interpersonal intelligence intrapersonal intelligence naturalistic intelligence Humans are smarter than you think
  • 88. Cognition is embodied. You think with your body and not just With your brain. ” We can’t automate what we don’t understand
  • 89. We can not automate what we do not understand The hard problem: How does something immaterial as consciousness arise from something as unconscious as matter 
  • 90. FUTURE OF WORK, SOCIETY & THE HUMAN MIND DO-ING BE-ING Thinking Feeling Creating Learning Connecting Collaborating Trust-Building Problem Solving Be-ing Human ZAI HI+
  • 91.
  • 92.
  • 93. v ‣How did we get here ‣Where are we now ‣What’s the impact ‣Discussion
  • 94. What do organisations need to do when it comes to AI ?
  • 95. If superhuman AI appears, will it be a good thing? When (if ever) will AI surpass human level? GENERAL INTELLIGENCE
  • 96. If superhuman AI appears, will it be a good thing? WhenwillAIsurpasshumanlevel? √ Definitely Good Definitely Bad Probably bad Highly uncertain Probably Good Soon Never 100 years Few decades
  • 97. If superhuman AI appears, will it be a good thing? WhenwillAIsurpasshumanlevel? √ Definitely Good Definitely Bad Probably bad Highly uncertain Probably Good Soon Never 100 years Few decades TECHNO-SKEPTICS We Humans are so much more then a computer could possibly emulate. BENEFICIAL AI MOVEMENT Technology is giving humankind the potential to flourish like never before — or to self-destruct. DIGITAL UTOPIANS A truly super intelligence will automatically have good intentions.
  • 98. AGI is so hard that it won’t happen for hundreds of years, and therefore view it as silly to worry about it now. TECHNO- SKEPTICS People in this camp: Andrew Ng chief scientist at Baidu Science can’t even explain what consciousness is or even where its is located. We have eight or more forms of intelligence. Logic thinking is only one of them. “Fearing a rise of killer robots is like worrying about overpopulation on Mars.” Intelligence is embodied. We actually think with our bodies. We Humans are so much more then a computer could emulate.
  • 99. Technology is giving life the potential to flourish like never before — or to self-destruct. The goal of AI should be redefined: the goal should be to create not undirected intelligence, but beneficial intelligence. BENEFICIAL AI MOVEMENT People in this camp: Elon Musk, Bill Gates Stephen Hawking For the first time we might build technology powerful enough to permanently end humanity itself. We might create societies that flourish like never before, on Earth and perhaps beyond. We might create a Kafkaesque global surveillance state so powerful that it could never be toppled. Our choices can potentially affect the entire future of life.
  • 100. Digital life is the natural and desirable next step in the cosmic evolution and we should let digital minds be free rather than try to stop or enslave them The outcome is almost certain to be good. A truly super intelligence will automatically have good intentions. AI paranoia would delay the digital utopia and/or cause a military takeover of AI. DIGITAL UTOPIANS People in this camp: Larry Page