Shelley Zimmer: Environmental insights - Consumer and small medium business Presentation from HP event in Prague on 22 March 2012

2. How are consumers reducing their impact?
• Environmental considerations are front of mind
• Water pollution, climate change and man-made
disasters are the top three environmental
concerns
• Consumers want to take action -- recycling,
reducing energy and cutting water consumption
are top measures

3. Consumer insights on environment
Perceptions of printing and the environment
• Consumers are doing all they can?
• Paper and ink are the greatest print concerns
• Printer and supplies manufacturers can – and
should help make printing more sustainable

4. How does HP help consumers print more
sustainably?
• Energy Efficiency
- Innovation in energy efficient products helps
customers cut ‗in use‘ costs and carbon
• Sustainable Approaches to Paper
- ‗Green‘ paper choices, recyclable paper, plus
printing tools and products to make it easier to
conserve paper
• Take-back & Recycling Leadership
- Easy, free print cartridge take-back and
recycling

5. Cutting environmental impact through energy
efficiency
• HP Officejet Pro 8600A e-All-in-One printer
 Uses 50% less energy than competitors
 Automatic double-sided printing cuts paper waste by
50%
• HP Photosmart 6510 e-All-in-One printer
 Made with 20% recycled plastic
 ENERGY STAR® qualified
 Automatic double-sided printing cuts paper waste by
up to 50%
• HP ENVY 110 e-All-in-One
 The planet‘s only PVC-free printer
 Uses Original HP cartridges containing up to 70%
recycled plastic
1. For cartridges produced between 2005 and 2010. PVC free is as set forth in the iNEMI Position
Statement on the Definition of "Low-Halogen Electronics" (BFR-/CFR-/PVC-free). Plastic parts contain
<1000 ppm (0.1%) of chlorine [if the CI source is from CFRs or PVC or PVC copolymers].

6. Reducing the impact of paper
• HP Everyday Paper
- Manufactured to the highest standards: increased reliability gets print
projects right first time
- Paper is 100% recyclable and biodegradable
• HP Photo Paper
- From certified and responsibly-managed forests and procured
through environmentally preferred suppliers
- Recyclable through municipal programs, where available
- 100% recycled content packaging
- Online instructions delivery, saving up to 11 tons of paper per year
• ColorLok
- ColorLok Technology provides enhanced inkjet printing benefits,
including easier to remove ink in the recycling process
• HP Smart Print
- Reduce paper use by up to 55% when printing from the web
- www.hp.com/go/smartprint

7. Industry-leading take back and recycling
HP Planet Partners program
• Free and convenient return and recycling program
- Available in more than 50 countries around the world – 35 in EMEA
- 389 million HP LaserJet and inkjet cartridges returned and recycled
since 1991
• No Original HP cartridges returned through HP
Planet Partners are sent to landfill

8. HP Planet Partners program
Free and convenient cartridge return and recycling
• Includes Original HP Inkjet and LaserJet cartridges,
as well HP Designjet print cartridges and large
format print media
• Available via web-ordered box for collection and
shipment of large quantities for business customers
• For consumers, through web-ordered prepaid
envelope/printed labels for individual returns and
via in-store recycling locations
• All supplies are recycled through HP‘s state-of-the-
art processes
• www.hp.com/recycle

9. Fun fact
―If all the HP ink and LaserJet toner cartridges
that customers have recycled through HP Planet
Partners were laid end-to-end along the equator,
they would circle the earth more than one and a
half times‖

10. Closing the loop on HP print cartridges

11. Original HP ink cartridges made with recycled plastic
reduce environmental impact1
• 2011 lifecycle assessment of recycled plastics used
in Original HP ink cartridges
- Reduce carbon footprint
- Cut fossil fuel consumption
- Save water
• Footprint calculation includes ―hidden‖ recycling-
related factors:
- Collection, transport, and processing
- www.hp.com/go/RecycledPlasticsLCA
1. For cartridges produced between 2005 and 2010. Based on a 2010 life-cycle assessment (LCA)
performed by Four Elements Consulting and commissioned by HP. The study compared the
environmental impact of using polyethylene terephthalate (PET) plastic with the environmental impact of
using recycled polyethylene terephthalate (RPET) plastic to manufacture new Original HP cartridges.
For details, www.hp.com/go/RecycledPlasticsLCA.

12. Carbon footprint
A major reduction in environmental impact
• Recycled plastic in Original HP ink cartridges has
up to a 33% lower carbon footprint than virgin
plastic
• In 2011, manufacturing Original HP ink cartridges
with recycled plastics saved the equivalent of: 33% SMALLER
- Burning more than 3.4 M liters of gas FOOTPRINT
- Taking more than 1,590 cars off the road for one year

13. Fossil fuels
Recycled plastics in Original HP ink cartridges reduce fossil fuel consumption
• Recycled plastic versus virgin plastic in Original HP
ink cartridges:
- Less than half of the fossil fuel used in manufacture,
transport and recycle phases 62,325
SAVED
• In 2011, manufacturing recycled Original HP ink
cartridges with recycled plastic is equivalent to:
- Saving about 62,325 barrels of oil
- More than 60% reduction than using virgin plastics

14. Water resources
• In 2011 alone, using recycled plastics in place of
virgin plastics to manufacture Original HP ink
cartridges saved the following:
- Enough water to supply 1.5 million households for a day
- Enough water for 75 million toilet flushes or 3.4 million
showers
• Using recycled plastics saves 89% of the water
SUPPLY 1.5 MILLION
used for manufacture using virgin plastics
HOUSEHOLDS FOR
-456 M liters water saved
1 DAY

15. Plastic bottles
Another phase of the ―closed loop‖ recycling process
• More than 1.2 million bottles diverted from
landfill EVERY day
• Supporting the worldwide recycling
infrastructure
1

16. Driving sustainable thinking into the mainstream
• In February, the HP Planet Partners for Schools
Program was launched in the United Arab Emirates
• HP volunteer employees will tour through 15 UAE
schools to present the HP Planet Partners
Education Program
• Students asked to drop off Original HP toner
cartridges at recycling bins at schools
• Contest on how best to motivate the UAE to recycle
• Parents also encouraged to sign their workplaces
up to the HP Planet Partners program free of
charge.

18. 1.46 BILLION items » 1.3 billion plastic bottles
kept out of landfills » 160 million ink cartridges
» Like taking more than
UP TO 22% carbon
3,000 cars off the road
footprint reduction2
for one year3
LESS THAN 50% » Avoided more than
fossil fuel 147,000 barrels of oil3
consumption2
UP TO 69% LESS water » Enough to supply
used2—270 million 3.3 million American
gallons households for a day4
1. Many HP ink cartridges with recycled content include at least 50 percent recycled plastic by weight. Exact percentage of recycled plastic varies by model and over time, based on the availability of material.
2. For cartridges produced between 2005 and 2010. Based on a 2010 life-cycle assessment (LCA) performed by Four Elements Consulting and commissioned by HP. The study compared the environmental impact of using polyethylene
terephthalate plastic (PET) with the environmental impact of using recycled polyethylene terephthalate plastic to manufacture new Original HP cartridges. For details, www.hp.com/go/RecycledPlasticsLCA.
3. Calculated with the EPA Greenhouse Gas Equivalencies Calculator. For details, see www.epa.gov/cleanenergy/energy-resources/calculator.html. 4. Assumes consumption of 80 gallons of water a day per person.

19. New disassembly tool and system
OLD NEW
1 3/21/201 HP Confidential