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6. You understand the risks
& what it takes to sell to large businesses To overcome the “Status Quo Coefﬁcient”, your solution should be at least two times faster, two times better and two times cheaper than the known alternatives.
8. You can pivot on
the cheap at the idea level It takes a while to get on people’s calendars [...] For this reason, it doesn’t make sense to leave your job before having a good indication that you are working on a real business opportunity.
The best time to be
an entrepreneur is when you, and your team, have really learned about an unmet need, understand the customer’s pain and you are ready to take the plunge. - Ken Morse, Serial Entrepreneur & MIT Entrepreneurship Founder
«This is a must read
for every B2B entrepreneur, SaaS creator or consultant and business school student. It's the kind of book you don't read once, you go back to it on a regular basis. » - Carmen Gerea, CEO & Co-founder, UsabilityChefs «Treat this book like a map to show you where you are and a compass to show you the direction. I wish I could have read it 2 or 3 years ago. » – Jonathan Gebauer, Founder, exploreB2B « Lean B2B is ﬁlled with rock-solid advice for technology entrepreneurs who want a rapid-growth trajectory. Read it to increase your certainty and your success rate. » - Jill Konrath, Author of AGILE SELLING and Selling to Big Companies «The book I read of which I have learned the most. » - Etienne Thouin, Founder and CTO, SQLNext Software «This book is essential reading for would-be entrepreneurs who face the daunting task of entering B2B markets. » – Paul Gillin, Co-Author, Social Marketing to the Business Customer Thousands of innovators around the world use LEAN B2B @egarbugli /egarbugli www.leanb2bbook.com Étienne Garbugli: