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3 ways to strengthen your pitch in a
        “crunched” climate
      Edward French, 27th January 2009
Contents


• The credit crunch in the VC world


• A picture of how VC’s see the world


• How the credit crunch effects deal selection


• How the credit crunch effects deals


• 3 ways to address the issues
                                                                                          2
                                                 http://flickr.com/photos/jurvetson/338613504/
Enterprise Ventures


• Raised ~£40m in technology funds
    – Preference for early-stage
    – Preference for the North
    – Ideally £100k-600k to start, £500k-£2m ultimately


• Approximately 40 deals to date


• Software, Medtech, Green, Web, Telecoms


• Only specialist team in the North
                                                          3
The current environment


• US VC rounds carnage
                                       US Venture Fundraising
• UK not so bad                         $12
                                        $10
                                         $8
• Main issue is managing uncertainty
                                         $6
                                         $4
                                         $2
                                         $0
                                              Q4 2007 Q4 2008

                                                                4
Someone
just raised
 the bar!
                                                         5
              http://flickr.com/photos/thatpicturetakr/2461107564/
“Lines of equal return”




                          6
How the world looks to VC’s




                              7
Pre-Credit Crunch: VC’s objective




                                    8
Post-Credit Crunch: VC’s objective




                                     9
Pre-Credit Crunch




                    10
Example business: before the crunch




                                      11
Effect on your proposition: sales




                                    12
Effect on your proposition: financing risk




                                             13
Add people


• Better people cost less for good companies


• Look for Non-Exec Directors with venture
  experience


• It’s a great time to find people
    – Listen to them
    – Good VC’s will help you find them if they’re
      interested


                                                                                           14
                                                     http://flickr.com/photos/batmoo/61938659/
Effect on your proposition: financing risk




                                             15
Focus


• Cut as much stuff out of your offering
  as possible- focus on the special bit
    – You can add stuff back later


• Look for entry sectors and talk to
  everyone in them
    – Not 1% of a $1bn market
    – Replace superlatives with data


• Get endorsement from people in that
  sector
    – preferably customers
                                                                               16
                                           http://flickr.com/photos/ihtatho/627226315/
Effect on your proposition: financing risk




                                             17
Communicate effectively


• Keep your presentation simple and say what the service IS!


• Build the “autheticity”
    – Use the data lavishly and the projections sparingly
    – Be really frank about everything


• Get endorsement from people in that sector
    – preferably customers
    – Try asking for a small order for something
    – Let the endorsements speak for you

                                                                                                18
                                                      http://flickr.com/photos/brianscott/133789806/
Effect on your proposition: financing risk




                                             19
Summary


• It’s going to be harder than it was to raise capital
         • Grow organically, Business Angels, Lottery, do a different business?



• Use great people to help you


• Focus


• Communicate well and authentically!



                                                                http://flickr.com/photos/ghost592/800142823/ 20
Contact Details




                  Edward French
                      Email       Edward.french@enterprise-
                                  ventures.co.uk
                      Phone       07966 347407
                      Yuuguu ID   edwardmfrench@gmail.com
                      Website     www.rsgf.co.uk
                      Blog        techgain.net




                                                              21

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Raising Venture Capital in a post credit crunch world

  • 1. 3 ways to strengthen your pitch in a “crunched” climate Edward French, 27th January 2009
  • 2. Contents • The credit crunch in the VC world • A picture of how VC’s see the world • How the credit crunch effects deal selection • How the credit crunch effects deals • 3 ways to address the issues 2 http://flickr.com/photos/jurvetson/338613504/
  • 3. Enterprise Ventures • Raised ~£40m in technology funds – Preference for early-stage – Preference for the North – Ideally £100k-600k to start, £500k-£2m ultimately • Approximately 40 deals to date • Software, Medtech, Green, Web, Telecoms • Only specialist team in the North 3
  • 4. The current environment • US VC rounds carnage US Venture Fundraising • UK not so bad $12 $10 $8 • Main issue is managing uncertainty $6 $4 $2 $0 Q4 2007 Q4 2008 4
  • 5. Someone just raised the bar! 5 http://flickr.com/photos/thatpicturetakr/2461107564/
  • 6. “Lines of equal return” 6
  • 7. How the world looks to VC’s 7
  • 11. Example business: before the crunch 11
  • 12. Effect on your proposition: sales 12
  • 13. Effect on your proposition: financing risk 13
  • 14. Add people • Better people cost less for good companies • Look for Non-Exec Directors with venture experience • It’s a great time to find people – Listen to them – Good VC’s will help you find them if they’re interested 14 http://flickr.com/photos/batmoo/61938659/
  • 15. Effect on your proposition: financing risk 15
  • 16. Focus • Cut as much stuff out of your offering as possible- focus on the special bit – You can add stuff back later • Look for entry sectors and talk to everyone in them – Not 1% of a $1bn market – Replace superlatives with data • Get endorsement from people in that sector – preferably customers 16 http://flickr.com/photos/ihtatho/627226315/
  • 17. Effect on your proposition: financing risk 17
  • 18. Communicate effectively • Keep your presentation simple and say what the service IS! • Build the “autheticity” – Use the data lavishly and the projections sparingly – Be really frank about everything • Get endorsement from people in that sector – preferably customers – Try asking for a small order for something – Let the endorsements speak for you 18 http://flickr.com/photos/brianscott/133789806/
  • 19. Effect on your proposition: financing risk 19
  • 20. Summary • It’s going to be harder than it was to raise capital • Grow organically, Business Angels, Lottery, do a different business? • Use great people to help you • Focus • Communicate well and authentically! http://flickr.com/photos/ghost592/800142823/ 20
  • 21. Contact Details Edward French Email Edward.french@enterprise- ventures.co.uk Phone 07966 347407 Yuuguu ID edwardmfrench@gmail.com Website www.rsgf.co.uk Blog techgain.net 21

Notas do Editor

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