Presentation with fellow MVP Jussi Mori (@jussimori) from Peaches Industries at the European SharePoint Conference (#ESPC16) in Vienna, Austria on the topic of gamification.

1. How to Break the
Zombification of the
Enterprise!
Jussi Mori
Peaches Industries GmbH
Christian Buckley
Beezy

2. Jussi Mori
• Co-Founder Peaches Industries GmbH
• Office Server and Services MVP since 2013
• Co-Organizer SharePoint Saturday Helsinki
• Author and Public Speaker
• Certified Gamification Designer (Octalysis Framework)
• Big time Star Wars Fan!
• Finnish & Swiss Geek

3. • CMO for Beezy
• Office Server and Services MVP since 2012
• Organizer SharePoint Saturday Redmond +6 others
• Author, Blogger and Public Speaker
• Involved in social technology space since late 1990’s
• Hard core LoTR geek
• Massive music collection (80’s new wave, techno, indie)
Christian Buckley

4. Contents of this Session
• End user adoption and engagement is broken!
Or, what is the ”Zombification” of the Enterprise?
• Tapping into the motivational power of Games –
an introduction to Gamification and human motivation
• How to apply Gamification in your Adoption and Engagement
strategy, including practical examples and a demo
• Your questions and an open discussion

5. The most challenging part of any
SharePoint deployment is figuring out how
to help users to be productive and stay
engaged (vs actively disengaged)
But what does that mean?

6. Definition
• Engagement
• Retention
• Motivation
• Innovation
(depth)
(loyalty)
(inspiration)
(value)

7. According to an Avanade study:
• Social technologies make their jobs
more enjoyable (66%)
• And more productive (62%)
• And help them get work done faster (57%)
• Of the businesses using social collaboration tools,
82% want to use them more in the future
http://ubm.io/17WDTQs

8. Collaboration
and productivity
are being
transformed

9. Enterprise user adoption
and training is broken!

10. What’s the problem?
• Training and learning environments are disconnected
from the ”real” work
• Enterprise software is still percieved as difficult to use
• 70% of the workforce is not engaged, or is ”actively
disengaged” at work
• There is a low return on investment (ROI) on current training
and change management spend
What is the result?

11. Enterprise
”Zombification”
is eating our brains...
Source: Plants VS Zombies mobile game

12. Mobile Device Addiction
Source: http://www.pcworld.com/article/2047477/nerd-interrupted-inside-a-smartphone-addiction-treatment-center.html
...or addiction to information?

13. The age of Information?
More like the age of ”Infobesity”

14. What causes Enterprise
”Zombification”?
• Hyper-connectivity
• Too much information ”noise”
• Reduction of attention spans through constant interruptions
• Process or function-focused design of Enterprise Software
• Too much artificially-induced stress
• Too many ”useless” meetings, coupled with ”less and less time”
• Too much top-down control through processes, too many management
layers, and too much bureaucracy
• Intransparency of the value of your own work, with little to no feedback
about your performance

15. Why is user adoption and
engagement so hard?

16. You need the
extra mile
User Experience
Adoption

17. Lets talk measurement
for a few minutes…

19. Benefits of tracking usage
• Prove out basic adoption of new sites
• Help identify shortfalls in the design
• Indicate how searches are being used
• Whether search is effective, where it should be optimized
• Track basic historical patterns in usage, such as the number
of views and unique users
• Simple usage trends, determine times of high and low activity

20. Measuring ROI is broad
• What are you measuring?
• What then needs to be monitored?
• You can look at usage metrics, but is that truly
the right measurement of your ROI?

21. Reaching Productivity
and Innovation
Collaboration Adoption
Productivity
Innovation
ShifttoSocial
Measurement
Gamification
Knowledge & Community

22. Information Silos
Source: JP Wirta, Cloudriven Finland

23. • The most common failure in SharePoint
implementation has nothing to do with the technology
• Few organizations have taken the time to understand
the measurable value that SharePoint creates
• You cannot claim success if
 You cannot monitor it
 You cannot measure it
 You do not have feedback loops in place
 You do not have mechanisms in place to manage change

24. But enough about issues
and problems...
How do you stop the Zombification?
Source: Plants VS Zombies Mobile Game
Let’s talk about motivation or behavior ”hacking”!
#motivationalHacking

25. Time to Share!
• Win a $100 Amazon gift card
• Tweet #mHack (“motivational hacking”) and
#ESPC16 with a gamification tool or technique that
has worked for your organization
• We’ll select our favorite example
• We’ll also mention you in our next article

26. Tapping into the motivational
and positivity power of games...
FoldIt Minecraft
Play is the highest form of research – Albert Einstein

27. What is Gamification?
No, it’s NOT simply adding points, badges
and leaderboards to an application!!!

28. Competition and gamification
surround us in our daily lives

31. Introducing Gamification
• “The addition of game mechanics to a site or application
allows you to layer more compelling user experiences into
existing activities.
• “These gamified activities address and satisfy basic human
desires, creating the addictive experiences that motivate users
to take specific actions, and to return more frequently.”
BunchBall, Gamification 101: An Introduction to Game Dynamics

32. Gamification is about
influencing behavior
Social Layer -> Connection
• Last decade
• All about connection
• Facebook’s open graph
• Construction is over
Game Layer -> Influence
• Next decade
• All about influence behavior
• No set foundations
• Construction has just begun

33. The eight core drives of
human motivation
White Hat Gamification
Black hat Gamification
Source: Octalysis framework by @YukaiChou

34. Applying the 8 core drives
through different mechanics
Source: Octalysis framework by @YukaiChou

35. User adoption is a journey and
each path has its differences....
Extrinsic motivators Intrinsic motivators
Adoption time and rate

36. People are different,
which is why it’s really hard...
Source: Player types by Andrzej Marczewski

37. Ok theory is nice but...
...how and why does this actually work?

38. Examples

39. Examples

40. Quick Demo

41. Why Gamification
actually works...
People have fundamental desires for:
 Status
 Reward
 Achievement
 Self-Expression
 Coopetition
 Altruism
These desires are universal
accross genders, cultures,
generations and demographics!

42. Examples of working
game mechanics & dynamics
in non-game contexts:
Appointment dynamic: A dynamic in which to succeed, one must return at a
predefined time to a predetermined action.

43. Examples of working
game mechanics & dynamics
in non-game contexts:
Influence and status: The ability of one placer to modify the behavior of
another’s actions through social pressure.

44. Examples of working
game mechanics & dynamics
in non-game contexts:
Progression dynamic: A dynamic in which success is granularly displayed and
measured through the process of completing itemized tasks.

45. Examples of working
game mechanics & dynamics
in non-game contexts:
Communal discovery: A dynamic wherein an entire community is rallied to
work together to solve a challenge.

46. Ok nice, but what about
SharePoint and Office 365?
Why is it so hard for End Users to fully adopt
SharePoint and Office 365 technologies?

47. What about SharePoint
and Office 365?

49. Tips on how to approach
• Even a well-designed application is easy to learn, but
can be difficult to master....
• Guide your users through the four phases of user adoption
and design for each phase different motivational triggers...
• Create a ”win state” for your End Users when using the
application. Users don’t want to feel ”stupid”...
• Do NOT scope out User Adoption efforts of your SharePoint
implementation project!!! <- Repeat!

50. How can I apply this?
• Step 1 Collect data: Start by understanding
what motivates your end users, and what
tools will fit with your culture and work style
• Step 2 Analyze data: Identify the business-
critical activities to focus on, and the tools
and techniques that can help shape user
behavior to meet the right business
outcomes.
• Step 3 Start a pilot deployment, and
proactively monitor how people respond,
and whether your measurements are
accurately tracking progress.
• Step 4 Deploy additional pilots, and expand
your efforts. Continue monitoring your
solutions, and tweak your measurements as
needed to optimize your business outcomes.

51. • Understand your organization’s
cultural capacity for gamification
• Experiment with technology,
monitor and measure the results,
focusing on end user adoption and
engagement
• Closely align your social activities
with your business objectives
• Extend features as the business is
ready for them
How to move forward

52. Conclusion...
Source: Plants VS Zombies Mobile Game
So how do you break the Zombification of the Enterprise?
Don’t focus on profit, focus on your people -- and profit will follow!

53. Christian Buckley
cbuck@beezy.net
@buckleyplanet
Thank you!
Jussi Mori
j.mori@peachesindustries.ch
@jussimori