Cas social branding

•

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Elizabeth (Ferris) Metzger

Educação Tecnologia Negócios

Social Branding in
Education
Elizabeth Ferris
eferris@fiu.edu
@Biz_Ferris
FIU Online

Which Social Network
Should I Use?
• Twitter • Mendeley.edu
• Facebook • Blogger
• LinkedIn • Word press
• Google Plus • Google Scholar
• Pintrest • Digg
• Acadmia.edu • ResearchGate

Twitter Lingo

• Tweet
• Hashtags (#FIU)
• Retweet (RT)
• via @ (via @Biz_Ferris)
• Overhead (OH)

• www.pintrest.com
• Showcase your work
• Create and update a reading list
• Pin your CV or Resume
• Create a user generated pinboard
(students/professors)
• Pin interesting Articles

• www.mendeley.com
• Reference Manager
• Read and take notes
• Add PDF’s
• Collaborate and share info with
colleagues
• Similar to Endnote, RefWorks, Zotero

Elizabeth’s Pintrest

• http://pinterest.com/bizferris/social-
branding/

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Cas social branding

1. Social Branding in Education Elizabeth Ferris eferris@fiu.edu @Biz_Ferris FIU Online

2. Which Social Network Should I Use? • Twitter • Mendeley.edu • Facebook • Blogger • LinkedIn • Word press • Google Plus • Google Scholar • Pintrest • Digg • Acadmia.edu • ResearchGate

3. What is Your Goal ? • Personal Brand • Research • Professional Learning Network (PLN) • Communicate with Students • Overall social presence

4. Some things to note • Control your social brand • Keep up your brand up to date • Have a plan for your organization: • Who • What • When

10. Twitter Lingo • Tweet • Hashtags (#FIU) • Retweet (RT) • via @ (via @Biz_Ferris) • Overhead (OH)

11.

12.

13.

14. • www.pintrest.com • Showcase your work • Create and update a reading list • Pin your CV or Resume • Create a user generated pinboard (students/professors) • Pin interesting Articles

15. • www.mendeley.com • Reference Manager • Read and take notes • Add PDF’s • Collaborate and share info with colleagues • Similar to Endnote, RefWorks, Zotero

16.

17. Elizabeth’s Pintrest • http://pinterest.com/bizferris/social- branding/

Cas social branding

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