User tutorial for eCairn Conversation(tm)

1. Key Concepts
Key Concepts
Joe
Mary
.
Workgroup
Workgroup .
Users John
Mike
Geoff
Projects
Joe Joe Mike
John
Project 1 John Project 2 Mary Project N Mary
Geoff Mike
Geoff
Relevant
Social Conversations from social
Media media sources like blogs,
Sources twitter accounts, facebook, ...

2. Community Engagement Process
Community Engagement Process
THE 4 KEY STEPS:
Strategy 1. Find
Communities
Identify
Influencers
Buzz
4. Measure Outreach 2. Understand
Results Content Marketing the
Private community Conversation
Advertising
●Share of Voice ●Listen to top influencers
●Share of Mind ●Search & Filter
●Share of Conversations 3. Build and ●Annotate & Share
(on your fav topic) Manage ●Analyse and View Trends
Integrated
Community
Plan

3. Dashboard and Workflow
Dashboard and Workflow
Better Manage your Team Social Media Engagement Process
Real-Time Team Record and Track
Activity Update your Actions
Measure your Share Understand your Influence in
Understand your Influence in
of Voice the Community
the Community

4. Reporting
Reporting
Build Custom-Reports to Share your Progress
Export
Graphs
Export
Posts