Social Selling by: Corey Perlman
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Social Selling by: Corey Perlman
- 2. Before we begin… • Slides? Text Slides to 66866 • Negative comments?
- 3. 9 SOCIAL SELLING PRINCIPLES 1. Don’t Be a Jack of All Social Media Sites, Master of None. Connect on THEIR terms, not YOURS
- 4. • Prioritize your platforms • Do a social media audit • Delete inactive profiles
- 5. Prioritized List • Private FB Group • Public FB/IG Profiles - Awareness, lead to private group • LinkedIn Personal Profile - Biz Opps - Downline potential
- 6. 9 SOCIAL SELLING PRINCIPLES 2. Don’t Always Be The Hero in Your Own Story
- 9. 9 SOCIAL SELLING PRINCIPLES 3. Be The Wise Owl, Not The Squaking Parrot
- 10. DON’T BE THE SQUAWKING PARROT • Don’t over promote • Don’t cluster post • Don’t piss off 49% 0r 51% of your audience • Don’t phone it in
- 11. Be The Wise Owl (3 E’s) • Educate: In what ways can you add value to our lives? • Entertain: How can you be the light in a dark web? • Encourage: People hate to be sold, but love to buy.
- 12. CREATE A CONTENT CALENDAR • Motivation Monday • Testimonial Tuesday • WTF Wednesday • #JustTheTip Thursday • Flash Sale Friday! or… • Flash Your Partner Friday! • #SexualHealthSaturday
- 13. Be Helpful.
- 14. Be Encouraging.
- 15. Have Fun!
- 16. 9 SOCIAL SELLING PRINCIPLES 4. Get Your Customers to Become Your Salesforce
- 17. • Motivate us. • Remind us. • Tell us where and how to post. “People are motivated when they’re unhappy than when they’re happy.” BE PROACTIVE IN ASKING FOR POSITIVE FEEDBACK
- 18. 9 SOCIAL SELLING PRINCIPLES 6. More Funny, More Money
- 20. 9 SOCIAL SELLING PRINCIPLES #7. TL;DR Don’t tell us, show us
- 21. Best Practice:
- 23. MoreVideo Best Practices: • Spend time on the Title • Sell us in the first 10- seconds • Shoot horizontal! • Use captions!
- 24. BEST PRACTICE: USE SUBTITLES • Clips (iPhone)
- 25. 9 SOCIAL SELLING PRINCIPLES #8. Perfectionism is the Enemy of Progress.
- 26. The One-take Challenge • Weekly video • Do it in one take • Resist the urge to redo!
- 27. 9 SOCIAL SELLING PRINCIPLES #9. Never forget what business you’re in…
- 29. Thank You! • corey@impactsocialmedia.com • Text SLIDES to 66866