4. Design Considerations
Selection
• Address the mind’s tendency to organize info into
categories
Organization
• Take advantage of the mind’s tendency to process and
remember hierarchical order
Integration
• Based on Gestalt theory that the whole is greater than
the sum of its parts
EDIT 9990: Information Design 4 Spring 2012
5. Gestalt’s Principles of Perception
Picture Perception
• Examines representational nature of pictures
• Scientific theories developed around early
15th century
Constructivism
• An individual must construct a meaning
(Gombrich 1969)
• Images do not tell their own stories
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7. Motivation Principles
• Should be considered throughout the design
& development processes
• Important as educators endeavor to produce
self motivated and self-directed learners
• John Keller and Ernest Burkman have laid the
foundation in research
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8. Psychomotor Principles
• Focus on material’s
ability to help the
learner take theory
and translate it for
reproduction in
practice
Alexander
Romiszowski
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9. Concept Learning Principles
Tennyson &
Cocchiarella
• Help reduce
memory load
required when
learning about
objects, events
or ideas
• Categorize the
diversity of things
surrounding us
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10. Attitude Change Principles
Barbara Martin
•Instructional messages should
be designed in a credible,
realistic, relevant, and
technically stimulating manner
to promote positive attitude
change
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11. Learning Theories
Richard Atkinson Richard Shiffrin Allan Paivio
• Information Processing • Information Processing • Dual-Coding Theory
Theory Theory
John Sweller Alan Baddeley
• Cognitive Load Theory • Model of Memory
EDIT 9990: Information Design 11 Spring 2012
12. Future of the Field
Where do you see (or where would you like to
see) ID research going in the next 5 years, 10 ten
years, and beyond?
Discuss your thoughts in eLC.
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13. Additional Resources
More on Gestalt Principle of Perception
Gestalt Video
14th Century Research on Message Design
13
Notas do Editor
http://www.usask.ca/education/coursework/skaalid/theory/gestalt/gestalt.htmThe theories of perception help instructional message designers consider and investigate the effects of their instructional materials on learners.
(images link) Hannafin and Hooper suggest that learning is correctly attributed to well orchestrated design strategies than to the superiority of various media.Technological affordances should be used to complement text presented.
(considering change in technologies, different learning models, different instructional design models, etc).Feel free to post your thoughts on our discussion board on eLC.
Gestalt Video14th Century Research on Message Design