Kayla Block

Sacramento, California Area United States

Human Factors Engineer

Technology / Software / Internet

Founder of Sacramento User Experience Meetup. Work and educational background in: - Human-Computer Interfaces, User Experience Design - Search Engine Optimization (SEO) - Social Science Research - Usability Testing - A/B Testing and Multivariate Testing - Internet Marketing using Social Media, Link Building, and Email Marketing Specialties: User Experience, including: user interface design, information architecture, creation of pattern libraries. Research, including: usability testing, market research, A/B testing, multivariate testing. Internet marketing, SEO, email, content, and social media marketing. Analysis including strategic positioning, requirements and business process analy...