Temasek Polytechnic (EC) Final project guideline Ebenezer Heng Class of GEN 1904 | GEN 1901

1. Temasek Polytechnic, Entrepreneurship Centre
1
Guidelines for the Report
1. Executive Summary
• Business Idea.
• Summary/Introduction to Company. Company name, logo and elaborate on the company’s
branding.
• Summary of Unique Selling Point (USP).
• Summary of target customer profile.
• Summary of Product/Services offered.
• Vision. (What you want to achieve a few years down the road).
• Mission. (What you have to do to achieve your vision).
• Business Goals/Objectives.
2. 8 Step Business Model
• Value Proposition (The value and benefits customers receive from your business).
• Revenue Model (How you get your sales e.g. direct selling, subscription, advertising).( Financial
models)
• Market Opportunity (Who is your target customer – deep profiling, size of segment).
• Competitive Environment (Who are the competitors, their strengths/weaknesses). (5 forces)
• Competitive Advantage (How you are different/better vs. competitors).
• Market Strategy (4P’s: place (e.g. website, user experience), price, product, promotion (includes
advertising). Include your advertising message, and ways to reach your target consumer (e.g.
advertising medium).
• Management Team (Your top management’s profile, and how their experiences and skills help the
business to succeed).
• Organization Development (Different departments and functions in your company, breakdown of
work).
3. References
4. Appendix (if any)
Important Notice:
• You must include all the tasks you performed each week as part of the Final Project
• Oral presentation will be 15 minutes (min) to 20 minutes (max), with time to be divided equally
among the team members.
• You have to submit a Final Project report (softcopy), the oral presentation files (softcopies), and
product prototypes (if any) on the day of oral presentation.