The Internet is having a profound impact on all areas of business. In this presentation, learn a to leverage social media media technology to power all aspects of your start-up or small business.

1. MBA IN SOCIAL MEDIA
HOW TO RUN YOUR STARTUP OR SMALL
BUSINESS ON SOCIAL MEDIA TECHNOLOGY

2. PRESENTED AT THE
MAY 31ST, 2012

3. PRESENTER
JOEYSHEPP.COM
SUSTAINABLE PROGRAMS
DIRECTOR AT DOMINICAN
UNIVERSITY OF CALIFORNIA
FOUNDER AND PRINCIPAL AT
EARTHSITE.NET, NEW MEDIA
FOR SUSTAINABLE BRANDS

4. ROAD MAP
I. INTERNET TRENDS
II. CURRICULUM
I. OPERATIONS
II. MARKETING
III. FINANCE
III. WHAT’S NEXT?
IV. DISCUSSION

5. INTERNET EVERYWHERE
UBIQUITOUS, PERVASIVE

6. COMMUNICATION AGE
THE INDUSTRIAL AGE FILLED
THE WORLD WITH STUFF
THE INFORMATION AGE IS
FILLED OUR WORLD WITH
INFORMATION
THE COMMUNICATION AGE
FILLS THE WORLD
CHEAP, ABUNDANT,
ACCESSIBLE
POTENTIAL LIMITLESS
GROWTH

7. DISRUPTIVE TECHNOLOGY
FREE
MOBILE
DECENTRALIZED
REAL-TIME
HYPER-LOCAL

8. CLOSING THE DIGITAL DIVIDE
INTERNET TO REACH
2 BILLION USERS THIS
YEAR, REPRESENTING 30%
OF GLOBAL POPULATION
70% OF DEVELOPED
COUNTRIES
21% OF DEVELOPING
COUNTRIES
SOURCE: http://mashable.com/2010/10/19/internet-2-billion/

9. MOORE’S LAW
SPEED OF
COMPUTERS
DOUBLES
EVERY TWO
YEARS
“SINGULARITY”
COMING…
COMPUTERS
TRANSCEND
BIOLOGY
~RAY
KURZWEIL

10. FACEBOOK 2012:
GLOBAL CITIZENSHIP
850,000,000 ACTIVE USERS
700,000 NEW USERS DAILY!
70% OUTSIDE THE US
2.6 BILLION LIKES / DAY
ACCOUNTS FOR 20% OF ALL
PAGE VIEWS

11. YOUTUBE:
YOU ARE THE MEDIA
800,000,000 USERS, NEAR
SAME AS FACEBOOK
60 HOURS UPLOADED
EVERY MINUTE!
HUNDREDS OF THE MOST
POPULAR USERS MAKE 6
FIGURES A YEAR

12. TWITTER:
THE PULSE OF THE PLANET
NEW RECORD SET AT NEW
YEAR 2011: 6,939 TWEETS/
SECOND
40% USA
60% INTERNATIONAL
IN THE USA, 87%
AWARENESS, YET ONLY
7% USE IT
SENTIMENT ANALYSIS
PROVEN AS ACCURATE AS
EXIT POLLS

13. PINTEREST:
THE SOCIAL COLLAGE
JUST 2 YEARS OLD, $1
BILLION VALUATION
GENERATING MORE
REFERRAL TRAFFIC
THAN GOOGLE+,
YOUTUBE AND
LINKEDIN COMBINED
NOW LEVELING OFF,
BUT SHOWS POWER OF
DISRUPTIVE TECH

14. 100+ TEXTS PER DAY
AVERAGE US TEENAGER / 2011 DATA

15. BORN INTO THIS WORLD
92% OF U.S. TODDLERS
HAVE AN ONLINE
PRESENCE
THE VAST MAJORITY OF
CHILDREN TODAY WILL
HAVE ONLINE
PRESENCE BY THE TIME
THEY ARE TWO YEARS
OLD — A PRESENCE
THAT WILL CONTINUE
TO BUILD THROUGHOUT
THEIR WHOLE LIVES.

16. MBA IN DIGITAL MEDIA
CURRICULUM

17. OPERATIONS
WORKING IN THE CLOUD

18. CLOUD STORAGE
ABUNDANT ONLINE
STORAGE MEANS
CHEAP END-USER
DEVICES
BENEFITS INCLUDE
AFFORDABLE,
ACCESSIBLE,
COLLABORATIVE,
RELIABLE

19. VIDEO CONFERENCING
KEY TECHNOLOGIES:
CISCO
LIVECONFERENCE,
SKYPE AND IPAD/
FACETIME
DRIVEN BY COST OF
TRANSPORTATION
NOT A REPLACEMENT
FOR PHONE, BUT IN
ADDITION

20. REAL TIME LOGISTICS
KEY TRENDS: ONLINE
SHOPPING INCREASING
AS SHIPPING LOGISTICS
ARE REFINED
UPS BANNED LEFT TURNS
FOR GAS SAVINGS AFTER
IN-DEPTH STUDY
PRINT POSTAGE AT HOME
GLOBAL VENDORS

21. PAPERLESS
AMAZON.COM NOW
SELLS MORE DIGITAL
BOOKS THAN PHYSICAL
BOOKS.
KEY TECHNOLOGY:
FUJUTSU SCANSCAP
SCANNERS, LINKEDIN
CARDMUCH APP

22. MOBILITY
INCREASED WIRELESS
ACCESS, CHEAPER
MOBILE DEVICES
GPS ALLOWS
LOCALIZED DATA
KEY TECHNOLOGIES:
GPS, 4G, MOBILE HOT
SPOTS, ANDROID, IOS

23. CROWD SOURCING
PRODUCT DESIGN
CUSTOMER SUPPORT
MARKET RESEARCH
(SENTIMENT ANALYSIS)
KEY TECHNOLOGIES:
FACEBOOK INSIGHTS,
SURVEY MONKEY, GET
SATISFACTION, QUIRKY,
IDEO.ORG

24. MARKETING
THE ART OF ENGAGEMENT

25. RADICAL TRANSPARENCY
MANY TO MANY
COMMUNICATIONS
ACCELERATES SHARING
PEOPLE TRUST THEIR
PEERS
BRANDS NO LONGER
CONTROL THE MESSAGE

26. CUSTOMER COMMUNITY
NO LONGER
“CONSUMERS”
COMMUNITY MANAGER
ABOUT ENGAGEMENT
ACKNOWLEDGED
POWER DYNAMIC
CUSTOMER
STAKEHOLDER

27. CORPORATE SOCIAL
RESPONSIBILITY
EXPECTATION TO
COMMUNICATE SOCIAL &
ENVIRONMENTAL WORK
THROUGH MARKETING
YEARLY REPORTS
MOVING TO DAILY
COMMUNICATION
HIGHER LEVELS OF
ACCOUNTABILITY
BECAUSE OF RADICAL
TRANSPARENCY

28. DATA VISUALIZATION
CUSTOMERS WILLING TO
SHARE MORE PERSONAL
INFO
COMPANIES WILLING TO
SHARE DATA THROUGH
API’S.
WEALTH OF ACCESS TO
DATA
KEY COMPANIES: COOL INFO
GRAPHICS, INFORMATION
IS BEAUTIFUL,

29. SOCIAL MEDIA POLICY
DEVELOP A “LIVING
DOCUMENT” OF BEST-
PRACTICES AND
STRATEGY FOR
DEALING WITH
PROBLEM ISSUES
DATABASE OF SOCIAL
MEDIA POLICIES:
HTTP://
SOCIALMEDIAGOVERNANCE.COM

30. ENGAGEMENT
NOT ENOUGH TO HAVE
A GREAT PRODUCT...
PEOPLE ALSO WANT A
STORY
KEY SKILLS: CONTENT
PRODUCTION AND
MODERATION
KEY SUCCESS METRIC:
ENGAGEMENT

31. FINANCE
ACCOUNTING FOR EVERYTHING

32. MICROFINANCE
MICROLOANS FOR
STARTUP CAPITAL
HIGH REPAYMENT RATE
FOR LOANS
ALTERNATIVES TO VC
FINANCING
KEY COMPANIES: KIVA,
CROWD-RISE

33. CROWD FUNDING
KEY COMPANIES: KICK
STARTER, INDY GO-GO
OBAMA ADMINISTRATION
PASSES CROWD FUNDING
BILL
INVESTMENT TOTAL:
$1M - $2M LIMIT
INDIVIDUAL
INVESTMENTS:
$10K OR 10% OF INCOME
LIMIT

34. GROUP BUYING
CONSUMERS BAND
TOGETHER FOR DEEP
DISCOUNTS
BUSINESSES GET
COMMITTED VOLUME +
MARKETING BUZZ
KEY COMPANIES:
GROUPON, SOCIAL
LIVING

35. ACCOUNTING
MANAGE
BOOKKEEPING,
INVOICING AND TAXES
WITH SIMPLE APPS
KEY APPS:
FRESHBOOKS,
HARVEST, INDINERO,
BLINKSALE,
QUICKBOOKS ONLINE

36. POINT OF SALE DEVICES
SMARTPHONE AS
UNIVERSAL CREDIT
CARD
KEY COMPANIES:
SQUARE, VERIPHONE,
PAYPAL, INTUIT

37. FREEMIUM
OFFER A ROBUST FREE
PRODUCT WITH AN
UPSELL OPPORTUNITY
FOR POWER USERS
BUILDS A LARGE,
STABLE CUSTOMER
BASE
KEY COMPANIES:
37SIGNALS, GOOGLE,
FACEBOOK

38. THE LONG TAIL
THE LONG TAIL OF AN
EXPONENTIAL GRAPH
LOTS OF SMALL
MARKETS COMBINED
ARE BIGGER THAN
POPULAR MARKETS
EXAMPLE: LOTS OF
SMALL BLOGS MAKE
AS STRONG AS A VOICE
AS MAJOR MEDIA

39. A FLAT WORLD
INFORMATION AND CREATIVITY REMAIN

40. CREATIVE CAPITAL
EDUCATION
CREATIVITY
STRATEGY
IDEAS
FUTURES

41. STAY HUMAN
IT’S ABOUT PEOPLE TO PEOPLE TIES

42. MORE INFO

43. TWITTER ACCOUNTS
@JoeyShepp
@Earthsite
@SocialGoodMedia

44. QUESTIONS?
ALSO, TWEET ME QUESTIONS @JOEYSHEPP

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