Media Studies PPt Thanks to SCIC

1. Analysing a music
poster
GCSE Media Studies

3. Why analyse Music posters?
The music industry uses visual media as a
key part of its marketing strategy.
 The history of popular music is full of
artistes who were promoted as much for
their image as their musical talent-just look
at Lady Gaga.
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4. How important is the image of an
artiste?
The visual message of a band or singer
communicates important messages to the
audience.
 Audiences often associate the look of an
artiste to a style of music
 Some audiences idolise bands and
singers, and see them as sex symbols and
fashion icons.
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5. Music posters
Music posters are a common component
of any marketing strategy.
 They appear on billboards, as fly-posters,
on buses, in calendars and on bedroom
walls.
 Iconic images have helped retain the
popularity of existing and legendary
artistes
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6. Iconic images

7. Analysing a music poster
All popular music posters are about
promotion. They fall into three main
categories
 Promotion of a single or album release
 Promotion of a tour or live appearance
 General fan posters of an artiste or band
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8. Single Poster
Tour poster
Fan poster

9. Analysing a music poster
Music posters are carefully constructed to
communicate certain messages about the
artiste
 Images may consist of album cover
artwork, photographs of the band or
artiste, graphics and text


10. Key Questions
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Identify the type of poster and its purpose
How is the band or singer represented in the image?
How is the music of the band or singer represented in the image?
If the band or singer is absent, why?
How are graphics used on the poster?
How are lighting and colour used in the poster?
What are the main colours used in the poster? What do these
colours say about the artiste?
Who do you think is the intended audience for the poster?
How effective do you think the poster is at promoting the artiste?

11. Homework task
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Using the key questions, write an analysis
of your chosen poster