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Age and MarketingAge and Marketing
The Merchants of Cool
• This film has a companion website that
includes the film itself, and several articles
and resources:
– http://www.pbs.org/wgbh/pages/frontline/shows
• In particular, you might look at the overview
of corporate holdings to see how tightly
controlled popular culture is:
– http://www.pbs.org/wgbh/pages/frontline/show
s/cool/giants/index.html
Kate Moss in Calvin Klein Ads
The Child Porn-like Ads
• For an analysis of these ads, see:
• http://www.media-
awareness.ca/english/resources/educational/handouts/e
thics/calvin_klein_case_study.cfm
The Brooke Shields’ Ads
(1980)
Photographer Sallie Mann
• http://www.art-
forum.org/z_Mann/gallery.htm
• Click above to see Mann’s online
gallery. “Jessie at 5” is at the
bottom.
Robert Frank Diane Arbus

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Age and Marketing: How Youth Culture is Targeted

  • 1. Age and MarketingAge and Marketing
  • 2. The Merchants of Cool • This film has a companion website that includes the film itself, and several articles and resources: – http://www.pbs.org/wgbh/pages/frontline/shows • In particular, you might look at the overview of corporate holdings to see how tightly controlled popular culture is: – http://www.pbs.org/wgbh/pages/frontline/show s/cool/giants/index.html
  • 3. Kate Moss in Calvin Klein Ads
  • 4. The Child Porn-like Ads • For an analysis of these ads, see: • http://www.media- awareness.ca/english/resources/educational/handouts/e thics/calvin_klein_case_study.cfm
  • 6. Photographer Sallie Mann • http://www.art- forum.org/z_Mann/gallery.htm • Click above to see Mann’s online gallery. “Jessie at 5” is at the bottom.