2. today
1. a few quick facts about us
2. our beliefs
3. what makes us different?
4. what we do
5. our process
6. a look at some work
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3. 1.
a few quick facts
about us

4. We are a brand communications agency
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5. Founded in 2003,
with offices in London and Dubai
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6. We’re a hand-picked team
of about 40 people;
designers, strategic planners,
copywriters and producers
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7. Our work is seen in over 45 countries
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8. We approach brands from
every perspective; across tv,
advertising, print, experiential
and digital
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9. 60% of our work is repeat business
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10. Our clients say we’re good at
making the complex simple,
all the while delivering
bottom-line results...
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11. ...and we think that is
the greatest compliment of all
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12. Our clients are a rare breed...
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13. They are brave and different. They
expect brand solutions based on deep,
real world expertise. They recognise that
the best creative solutions are those that
show bottom-line results. They are
demanding because their brands
deserve the very best.
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14. Here are a few of our clients...
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16. 2.
our beliefs

17. Our Beliefs
We believe brands need to work harder than ever to
maximise their potential in today’s ever-changing
communications landscape.
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18. Our Beliefs
Brands need to be designed and engineered
holistically to work in a new, media-agnostic world.
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19. Our Beliefs
Agility & adaptability are as important as
consistency for a brand to thrive.
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20. Our Beliefs
Within what we call the ‘Mediaverse’, we believe a
few things will always remain the same – the need
for simple, compelling and clear ideas.
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21. 3.
what makes us different?

22. what makes us different
We use our branding expertise to help our clients
solve business problems, ultimately adding value
to a company’s bottom line.
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23. what makes us different
Our background in client-side marketing gives us a
greater insight into the pressures and needs of our
clients.
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24. what makes us different
We’re agile; we work across different mediums,
borders, languages and cultures to deliver absolute
synergy and clear brand solutions.
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25. 4.
what we do

26. What we do
BRAND EXPERIENCE MOTION
We know about brands; We have hand-picked the We have an in-house
we create, guide, direct regions leading design team of directors,
and deliver them and production team to producers, animators and
bring our brand designers who create
experiences to life broadcast brands,
through retail, exhibitions commercials, corporate
and events films and promos
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27. What we do
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28. 5.
our process

29. Our process
Discovery
We have developed a process
that breaks down into 4 key
BRAND stages. This is used to help
Delivery Inspiration
make the journey as easy,
straightforward and clear
as possible.
Creation
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30. Our process
Discovery
The first stage is ‘Discovery’.
This is when we immerse ourselves
in the brief.
We look at research, ask questions,
Delivery BRAND Inspiration analyse what the competition’s
doing.
The final outcome of this stage is a
set of recommendations on a way
forward.
Creation
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31. Our process
Discovery
The ‘Inspiration’ stage takes the
knowledge gained from the first
stage and applies Strategic
thinking.
Delivery BRAND Inspiration
Here the exact future direction of
the project is pinpointed through
the development of Brand Values
and a Brand Proposition.
Creation
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32. Our process
Discovery
Having clearly formulated the
direction of the project - we then
bring this to life through the
development of a creative
BRAND concept.
Delivery Inspiration
During this conceptual
development stage we examine
how the concept looks, moves,
sounds, speaks and even feels.
Creation
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33. Our process
Discovery
The final stage of the process
involves the delivery of specific
elements.
Deliverables are varied dependent
on type of project, client and
Delivery BRAND Inspiration scope of work.
We offer everything from brand
identities, guidelines and
guardianship to corporate films
and commercials to events and
Creation
exhibition stands.
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34. 6.
a look at some work

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36. Who they are
Saudi Equestrian was created to develop the Saudi National Equestrian Team
into an effective team for the purpose of competing successfully on the world
stage now and in the future.
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37. The problem
Although the country is renowned across the world for its horsemanship
skills and its Equestrian Team has been enjoying many successes nationally
and internationally, the sport has not been on the radar of the Saudi Arabian
public. We were asked to develop a brand that would give the Equestrian Team
a presence, engage with the Saudi population and help to instigate pride
and support.
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38. What we did
brand identity creation / brand architecture / naming / copywriting /
guidelines / presentation creation / corporate film / corporate stationery /
literature / website / signage / livery / merchandise / mnemonic /
brand guardianship
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39. Saudi Equestrian: Brand Snapshot
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41. Who they are
Saudi Television Network is the state owned broadcaster comprising of nine
networked channels.
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42. The problem
STV had lost its place as the number 1 network for Saudi Arabians due to
the explosion of channels in the Middle East and the increased competition.
STV needed to re-establish itself as the television Network of choice for the
Saudi national and reflect the growing confidence of a nation developing
fast into a major global financial superpower.
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43. What we did
brand audit / brand strategy / brand architecture / brand identity creation /
naming / guidelines / presentation creation / channel identities / on-screen
presentation systems / set designs / promos / corporate stationery /
literature / websites / signage / livery / merchandise / brand guardianship /
staff training / technical infrastructure recommendations
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44. STV Network: Brand Video (Adobe Reader 9.0 or higher required)
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46. Who they are
Saudi Telecom Company (STC) is Saudi Arabia’s national telecommunications
provider. Covering 98% of the country, and with over 12 million subscribers, STC
is not only the 4th largest company in Saudi Arabia but also one of the world’s
most prominent telecoms players. With an aggressive expansion strategy into
new markets STC is arguably one of the most exciting communications brands
in the world.
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47. The problem
STC had big plans for its rebrand. Not only did they want to reposition
themselves in the domestic market, through the proliferation of its service
offering and a focus on a younger demographic, but it was also essential that
a robust brand was created to help establish themselves as a multi play
operator on a global level.
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48. What we did
brand refresh / brand extension / segmentation / research / brand audit /
brand solution / brand architecture / brand experience / naming / tone of
voice guidelines / advertising template guidelines / photography guidelines /
signage guidelines / livery guidelines / sponsorship guidelines / on-screen
branding / title sequence / programme packaging / internal communications /
corporate communications / corporate stationery / literature / merchandise
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50. Saudi Telecom Company: Brand Snapshot
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52. Who they are
Du is a quad play communications company in the UAE. It was set up to rival
the established national operator Etisalat.
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53. The problem
We were tasked, firstly with developing a new brand identity for du and
secondly, launching it as a new player in the telecoms market.
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54. What we did
brand identity creation / brand audit / brand strategy / brand architecture /
naming / copywriting / tone of voice guidelines / uniform guidelines /
advertising template guidelines / retail guidelines / photography guidelines /
environmental guidelines / livery guidelines / internal communications /
corporate communications / presentation creation / corporate stationery /
literature / website / signage / livery, merchandise / brand induction
programme / brand training / brand clinics / working processes &
procedures / internal processes and procedure manual / handbook /
bespoke briefing workshop for agencies designed by discipline / migration
management / guardianship
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55. du: Brand Snapshot
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56. MS | GUIDELINES VERSION 1.0 CONTENTS

57. Who they are
Dubai Customs is the first and oldest governmental company in the UAE with
a remit to facilitate free trade and help secure the integrity of Dubai’s borders.
It plays a pivotal role in border protection, fair trade practices, administration
and revenue collection.
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58. The problem
Dubai Customs approached us with a brief to re-position its established yet
rather static brand. What it was looking for was an identity that expressed the
organisation’s forward thinking attitude and one that also showed that it was
a major collaborator with the Government in promoting progress in Dubai.
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59. What we did
brand identity refresh / brand strategy / copywriting / guidelines /
photography / presentation creation / exhibition and event creation /
corporate stationery / literature / website / signage / merchandise /
migration managment
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60. Dubai Customs: Brand Snapshot
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62. Who they are
Furusiyya are responsible for creating platforms, such as exhibitions and
published books, to celebrate the Arabian equestrian heritage. They also keep
the heritage alive by collaborating with artists such as musicians, plus jewellery
and fashion designers who create modern works inspired by ancient art and
artifacts. Their aim is to bring this art and the artifacts into the modern day,
to take centuries of tradition and recreate it in more contemporary forms.
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63. The problem
The previous Furusiyya brand did not reinforce the companies proposition as
‘Curators of the equestrian heritage of Arabia’. A logotype existed that could
not be changed, but was required refined to meet the technical requirements
of print. We were tasked with creating a visual language for the brand that
would utilise extreme crops to hero the ancient artifacts.
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64. What we did
brand identity creation / brand strategy / copywriting / guidelines /
photography / presentation creation / event management /
exhibition and event creation / corporate stationery / literature /
website / signage / merchandise
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65. Furusiyya: Brand Snapshot
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66. Thank you