Changents Overview Presentation
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If you have any questions about Changents, please contact deron [at] changents [dot] com.
![[object Object],We equip Change Agents with a robust suite of Web 2.0 storytelling and mobilization tools - aggregated in a convenient, easy-to-use toolkit to enable them to broadcast their stories, connect with supporters around the world and rally assistance for their projects. We provide socially- conscious individuals the opportunity to engage with exciting personalities on the front lines of change in ways that are personal, flexible and impactful without the bureaucracy of traditional institutions. We specialize in developing Change Agent-driven values marketing programs that are targeted at Gen X & Gen Y consumers, results- oriented and customized for companies to communicate about the deep sense of social purpose at the core of their business strategies. 1 2 3](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Changents Overview Presentation
- 1. January 2010 Changents Service Overview
- 3. … introduce emerging Gen X/Y agents of change and provide them storytelling and support-building tools… … and invite supporters to help exciting Change Agents on the frontline lines of change. We start with environmental and social issues young people are passionate about… Changents provides social media marketing and representation services for Change Agents by forging relationships on their behalf with socially responsible companies, strategic partners, bloggers and influencers.
- 4. Change Agents are charismatic leaders who need to connect with a global base of supporters that will get behind their good works and take action. CONSUMERS Highly motivated Gen X & Y want to pursue change in ways that are personal and “ownable” without the bureaucracy of traditional institutions. SPONSORS BLOGGERS & MEDIA CHANGE AGENTS Need turnkey, no-cost Web 2.0 tools and social marketing support to build mass exposure for their stories and mobilize supporters. Desire to make a difference on their own terms and side by side with ‘larger than life’ personalities that inspire them. Need to build brand heat and relevance among young, socially conscious consumers. Needs real stories to connect with audiences around the “yes we can” zeitgeist of today. PARTNERS ONLINE COMMUNITIES Need original content and opportunities for their communities to get involved.
- 5. MEET A FEW CHANGE AGENTS TRASHING POVERTY IN A NICARAGUAN LANDFILL Brad Corrigan Poverty Rocker DIGGING WELLS & CHANGING LIVES Brad is jammin’ in Central America to lift up a community living in a garbage dump. Scott + NYC parties + street exhibits + tons of excitement = clean H2O in Africa Scott Harrison Hip Hop Humanitarian Tutu Alicante Dictator Berator Tutu is fighting a corrupt dictatorship in an oil-rich African nation. ONE MAN HUMAN RIGHTS OPERATION Chad Pregracke Planet Saver MICRO-LOANS TO WOMEN ENTREPRENEURS IN CHARGE ON A GARBAGE BARGE Chad’s success cleaning up the Mississippi River has launched a movement to reclaim our rivers nationwide. Chingwell Mutombu Banker to the Poor Chingwell’s small loans to women entrepreneurs are sparking big changes in the Congo. Change Agents are courageous leaders with amazing stories who take personal responsibility to tackle the world’s most intractable social & environmental problems.
- 8. Become a “Backer” call to action. Send story to a friend. Activity Ticker shows actions taken by the community. Links to Backer profiles. Navigation to main areas of story destination. Head shot. One-click engagement opportunities. Home page media player. Twitter feed. Most recent podcasts Most recent posts. Compelling story description. Fast Facts. Stats Branded/themed page layout. Case Study