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• It sets out the standards for ethical promotion of pharmaceutical products to healthcare professionals. Implementation of the code is a matter of self regulation and self discipline IFPMA Code of Pharmaceutical Marketing Practices
Does NOT seek to regulate - Promotion of prescription drugs to consumers (DTC advertising). Promotion of self medication products (OTC medications). Provision of non promotional information. twitter.com/edrneelesh
Preamble Industry relationships with healthcareprofessionals must support, and be consistentwith, the professional responsibilities thathealthcare professionals have towards theirpatients. Pharmaceutical companies must maintain highethical standards when conducting promotionalactivities and comply with applicable legal andprofessional requirements.twitter.com/edrneelesh
Printed Promotional Material All printed promotional materials other than reminder advertisements must be legible and include :• the name of the product (normally the brand name),• the active ingredients,• the name and address of the pharmaceutical company or its marketing agent,• date of production of the advertisement,• the abbreviated prescribing information. twitter.com/edrneelesh
Abbreviated prescribing informationThis should include the following: Approved Indications Dose Method of use Succinct statement of contraindications, precautions and side effects twitter.com/edrneelesh
Misleading claims Promotional material should not mislead by distortion, exaggeration, undue emphasis or omission, or in any other way. Absolute or all-embracing claims should be used with caution and only with adequate qualification and substantiation. Descriptions such as ‘safe’ and ‘no side effects’ should generally be avoided and should always be adequately qualified. twitter.com/edrneelesh
Substantiation of claims Promotion should be capable of substantiation either by reference to the approved labeling or by scientific evidence. Such evidence should be made available, on request, to healthcare professionals. twitter.com/edrneelesh
Reminder advertisementsIt is a short advertisement consisting of Name Simple statement of indications to designate therapeutic categorySuch reminders may avoid API. twitter.com/edrneelesh
Transparent sponsorshipsMaterial relating topharmaceuticalproducts and their uses,whether or notpromotional in nature,that is sponsored by acompany, should clearlyindicate by whom it hasbeen sponsored twitter.com/edrneelesh
Medical samples In accordance with local laws and regulations, free samples of a pharmaceutical product may be supplied to healthcare professionals in order to enhance patient care. Samples should not be resold or otherwise misused. Companies should have adequate systems of control and accountability for samples provided to healthcare professionals, including how to look after such samples while they are in the possession of medical representatives twitter.com/edrneelesh
CashPayments in cash or cash equivalents (such as giftcertificate) must not be offered to healthcareprofessionals.Personal giftsGifts for the personal benefit of healthcareprofessionals (including, but not limited to, music CDs,DVDs, sporting or entertainment tickets, electronicitems) must not be provided or offered.Cultural courtesy giftsAn inexpensive gift not related to the practice ofmedicine may be given on an infrequent basis tohealthcare professionals in acknowledgement ofsignificant national, cultural or religious holidays.
Promotional aids Promotional aids or reminder items may be provided or offered to healthcare professionals and appropriate administrative staff, provided that the gift is of minimal value and relevant to the practice of the healthcare professional. Medical Utility items Items of medical utility may be offered or provided free of charge, provided that such items are of modest value and beneficial to the provision of medical services and for patient care.twitter.com/edrneelesh
Electronic MediaIncluding audiovisuals The same requirements that apply to printed materials also apply to electronic promotional materials and websites. twitter.com/edrneelesh
Websites• The identity of the pharmaceutical company and of the intended audience should be readily apparent.• The content should be appropriate for the intended audience.• The presentation (content, links, etc.) should be appropriate and apparent to the intended audience. twitter.com/edrneelesh
Hospitality Companies should avoid using renowned or extravagant venues. • Hospitality should be limited to moderate and reasonable refreshments and/or meals incidental to the main purpose of the event and should be provided only to participants in the event and not their guests. twitter.com/edrneelesh
As a general rule, the hospitality provided should not exceed what healthcare professional recipients would normally be prepared to pay for themselves. • No stand-alone entertainment or other leisure or social activities should be provided or paid for by member companies. At events, entertainment of modest nature, which is secondary to refreshments and/or meals, is allowed.twitter.com/edrneelesh
CompensationPayments of reasonable fees and reimbursement may be provided to healthcare professionals who are providing genuine services as speakers or presenters on the basis of a written contract with the company at the event.Other Healthcare professionals cannot be compensated for time spent in attending an event, e.g. a company-sponsored meeting or scientific congress. twitter.com/edrneelesh
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