Mike Sevilla, MD presentation to Northeast Ohio Medical University on April 19, 2012 at Master Teacher Guild Chief Resident Symposium. Title of presentation: "Five Essential Social Media Tips For Physician Leaders." Check out following for more details: FamilyMedicineRocks.com, @DrMikeSevilla on twitter, Facebook.com/FamMedRocks, and MikeSevilla.com

1. Five Essential Social Media Tips
For Physician Leaders
Mike Sevilla, MD
Family Physician
FamilyMedicineRocks.com
@DrMikeSevilla
NEOMED: April 19, 2012

2. Tip One
Ask Yourself:
What’s My Story?

5. Family Medicine Rocks.com

9. Tip Two
Protect Your Online Reputation

10. What is your Social Media Footprint?

13. Tip Three
Be Aware of the E-Patient

15. Patients Using Social Media
• 1 in 4 internet users have watched a online video
about health
• 1 in 4 internet users have tracked their weight, diet,
exercise routine, or other health indicator online
• 1 in 4 internet users have consulted online reviews of
drugs or medical treatments
Source: Pew Internet – The Social Life of Health Information, 2011: May 12, 2011

16. Tip Four
Watch Professionalism
In Social Media

22. Social Media Guidelines

23. Tip Five
Find & Share The Best
Social Media Examples

27. There’s An App For That

29. Future of Social Media & Medicine

31. MikeSevillaMD@gmail.com
FamilyMedicineRocks.com