Unica Web Analytics Kpmg June 08

Web Analytics Web Analytics Overview KPMG Doug Cockroft Nick Baker eGlobal NZ June 2008

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Unica ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

eGlobal New Zealand ,[object Object],[object Object],[object Object],[object Object]

Unica is the Worldwide Leader in EMM Software Dedicated to customer success More resources focused solely on marketing Financially solid and growing Worldwide presence: over 500 enterprise customers and 2,000+ SMB

Leading Companies Choose Unica Financial Services Health/Insurance Telecom Travel Retail/Catalog Other Industries Publishing

Top Ranked in Gartner Multi-Channel Campaign Management Magic Quadrant Source: Gartner, March 2006 Forrester Research

Affinium NetInsight, Used by 1000s of Leading Companies Financial Services Health/Insurance High Tech/Software Retail/Catalog Other Industries Manufacturing Telecom

Leading Australian & New Zealand Companies Choose Unica & eGlobal

Westpac ,[object Object],[object Object],[object Object],Australian Unity ,[object Object],[object Object],[object Object],NZ Lotteries Commission ,[object Object],[object Object],[object Object]

Web Analytics NetInsight Doug Cockroft Nick Baker eGlobal NZ June 2008

Three waves of web analytics Action “ What can I do about it.” ,[object Object],[object Object],Macro Reporting ,[object Object],[object Object],[object Object],[object Object],“ What happened?” ,[object Object],[object Object],[object Object],Analysis ,[object Object],[object Object],[object Object],“ Why did it happen?” ,[object Object],[object Object],1-to-1

Unique Benefits of NetInsight ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Unique Benefits of NetInsight ,[object Object],[object Object],[object Object],[object Object],[object Object],Campaign ROI Entry Paths Scenarios Click Dollars eCommerce Web 2.0 Customers Geo Technical What-If? BI Integration Custom Reports ?

Insight: Target the Right Visitors

Which Of Your Pages Contribute to Converting Visitors?

Is Our Online Form Working Equally Well for Company vs. Private Visitors?

Paid Visitors Were Thrown Off By Our Online Form

NetInsight Architecture ● ● ● Parser Parser Parser Loader HTML Web Server Report Engine Sessionization Engine Browser Client Browser Client Browser Client ● ● ● Open RDB ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Aggregation Engine Report & Alert Generator Email Web Server Web Server Page Tag Server Metadata BOBJ, COGN, MSTR Optional BI Extension Report Templates

Customer’s Web Site Customers ERP ERP Finance Web Servers IIS, Apache, iPlanet, etc. Page Tags JavaScript, client-side data collection Application Logs Custom logs Sales Customers NetInsight Web DWH Web Sites Unica or Customer Data Stores ETL / UDI Unica & EDWH Results Target Interest ETL ETL ETL Unica Affinium or NetInsight UI or BI NetInsight can ETL into your DWH

Unique Benefit: Flexible Data Collection

Aborted downloads or page views Un-trapped HTML errors Pages missing a page tag Visitor lacking JavaScript e.g. wireless browser, where <noscript> tags fail Search engine robots/spiders indexing pages Visitors clicking to next page before page has fully loaded Visitors and page views missed by pure page tagging Page views and events missed by pure logs analysis Page views of a static HTML page that was cached, e.g. browser’s back button ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Page views on remotely hosted portions of site, if logs cannot be obtained Augmented log file includes log records and tag records Hybrid Data Collection For A More Complete Picture & Increased Accuracy PDFs downloaded directly from Google

Unique Benefit: NetInsight Makes Page Tagging Easier Conventional Web Analytics Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

NetInsight’s Advantage ,[object Object],[object Object],[object Object],[object Object],Easy Tags

Web 2.0 Data Collection With Event Tagging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Digital Snap Shooter X2020 LCD Display Read Feature Reviews Rate Feature Tag dragging & dropping , zooming, panning, etc. Tag selections, actions, blogging

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Recommended NetInsight Services

Demonstration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Unica Web Analytics Kpmg June 08

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