this is a draft presentation for @akademiberbagi "understanding web statistic" class, using google analytics tool. presented by @donnybu of @internetsehat.

1. 60 Seconds of Web Statistic

2. Formal Educations :
Postgraduate (2002) – University of Indonesia, Communication Management
Thesis : Communication Characteristic of Virtual Community
Undergraduate (1998) – Gunadarma University, Computer Science
Daily Activities :
Senior Researcher @ ICT Watch (www.ictwatch.com)
Internet Sehat (www.internetsehat.org) & Freedom of Expression Activist
Internet Sehat (www internetsehat org) & Freedom of Expression Activist
Lecturer of Communication Technology Development, Cyber Journalism, Cyber
Public Relation, IT Fundamental , e‐Business @ UPH.edu & UBiNus.edu
Former of :
Publisher Group Vice President @ Detikcom (2008 –
Publisher Group Vice President @ Detikcom (2008 2010)
Portal Publisher Manager @ Detikcom (2007 – 2008)
IT Journalist & Managing Editor @ Detikcom (1999 – 2008)
Workshop / Conference :
OpenNet I i i i S
O N Initiative Summit, 2010 ‐ O
i 2010 Ottawa
Internet Governance Forum, 2009 – Sharm El Sheikh
OpenNet Initiative, 2009 – Sharm El Sheikh
PAN All Asia Network, 2009 – Penang
, g
Access to Knowledge, 2009 – Kuala Lumpur BRIEF CV
OpenNet Initiative, 2008 – Chiang Mai
World Mobile Congress, 2008 – Barcelona e‐mail: dbu [at] donnybu.com
Digital Review Asia Pacific, 2008 –
Digital Review Asia Pacific 2008 Singapore Twitter: @donnybu
Twitter: @donnybu
Global Knowledge, 2007 – Kuala Lumpur blog: donnybu.com
University ICT for Development, 2007 –Vietnam mobile: +62‐818‐930932

3. Tools: google.com/analytics

4. Statistic to provide answers

5. You open for business…

6. Customer visits at front desk

7. Customer orders something…

8. Customers enjoy the day…

9. How’s Google Analytics works?

10. Visit
Site U
Sit Usage
Order
Enjoy
j y
Basic concept 1

11. Visit
Site U
Sit Usage
Order
Enjoy
j y
Basic concept 2

12. Pageviews: 3
g
What is pageview(s)?
What is pageview(s)?

13. Pageviews vs Unique Pageviews
Unique Pageviews

14. Visits: 2
Pageviews: 3
What is visit(s)?

15. Visitors: 1
Visits: 2
Pageviews: 3
g
What is visitor(s)?

16. Who’s your visitors?

17. Visitors/traffic sources

18. Example of traffic sources

19. Time on page

20. Time on site

21. Visitors
Visits
Pageviews
Visitors – Visits –
Visitors – Visits – Pageviews

22. • Sources / References:
– htt // l ti bl
http://analytics.blogspot.com
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– http://google.com/analytics/education.html
– http://youtube.com/user/googleanalytics
// / /
– Google Analytics in 10 Minutes (Sams Publishing)
– Photos: http://inmagine.com
Presented by:
@akademiberbagi @internetsehat
Thx ☺ / dbu@donnybu.com / @donnybu
Thx ☺ / dbu@donnybu.com / @donnybu