1. Personas for
Instructional Design?
Daphne Ogle-Glenn, User Experience Designer,
Educational Technology Services, UC Berkeley

2. Personas
Put you in the shoes of your users/
audience
Traditionally used in user experience
design
Models of people and their behaviors

3. "A persona is a user archetype
you can use to help guide
decisions about product
features, navigation,
interactions, and even visual
design."
(Kim Goodwin, Cooper.com)

4. A persona is a user archetype you
can use to help guide decisions
about ....
Course Design?

5. Why personas?
get to know your audience
make assumptions about students
explicit
think about specific students but meet
needs of all

6. Personas based on
goals
attitudes
behaviors
skills
NOT demographics

7. Fatik, first year undergrad

8. Hannah, 2nd year biology

9. What might we include
in a course persona?
Who are these people?
What do they want to get out of your
class?
What do they already know?
How do they best learn?
Who supports them in their learning?

10. Creating personas
Collection
Analysis
Interpretation
Creation

11. Persona Creation Tools
Collection - surveymonkey.com,
interviews,
Analysis - surveymonkey.com
Interpretation - Human
Creation - word processor, wiki,
presentation tool

12. Surveymonkey.com

20. Resources
More on personas:
http://wiki.fluidproject.org/display/
fluid/Personas
Surveymonkey.com