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Mobile	
  Local	
  Deals	
  
Pla.orm	
  
Engagement	
  	
  	
  
From	
  Click	
  to	
  	
  
Cash	
  Register.	
  
How	
  Clip	
  Works	
  
An	
  Industry	
  Leading	
  LBS	
  Pla;orm	
  
Clip	
  Mobile	
  has	
  built	
  a	
  pla;orm	
  to	
  deliver	
  locaBon-­‐based	
  content	
  to	
  	
  iPhone,	
  
Android	
  and	
  Blackberry	
  apps.	
  	
  With	
  over	
  2	
  years	
  of	
  development	
  behind	
  our	
  deal	
  
aggregator	
  apps	
  (Clip	
  Mobile),	
  we	
  have	
  become	
  experts	
  on	
  using	
  locaBon-­‐based	
  
content	
  to	
  improve	
  the	
  mobile	
  experience	
  and	
  further	
  engage	
  customers.	
  	
  	
  
If	
  you	
  are	
  a	
  brand,	
  retailer,	
  content	
  publisher	
  or	
  property	
  manager	
  you	
  already	
  
know	
  you	
  need	
  a	
  strong	
  mobile	
  strategy.	
  Building	
  apps	
  is	
  not	
  the	
  right	
  soluBon	
  for	
  
everyone,	
  but	
  those	
  embarking	
  on	
  an	
  app	
  strategy	
  must	
  create	
  mobile	
  
experiences	
  that	
  create	
  value	
  for	
  the	
  end	
  user	
  and	
  build	
  brand	
  engagement	
  with	
  
their	
  target	
  market.	
  The	
  challenge	
  is,	
  how	
  to	
  achieve	
  the	
  end	
  goal	
  on	
  Bme,	
  on	
  task	
  
and	
  on	
  budget?	
  	
  
We	
  offer	
  co-­‐branded,	
  white-­‐label	
  and	
  custom	
  soluBons	
  that	
  leverage	
  our	
  exisBng	
  
locaBon-­‐based	
  discount	
  pla;orm	
  and	
  experBse	
  in	
  building	
  compelling	
  mobile	
  
experiences.	
  
 Coupon	
  Management	
  System	
  
The	
  web-­‐based	
  API	
  allows	
  marketers	
  to	
  quickly	
  and	
  easily	
  create	
  offers	
  from	
  any	
  computer	
  with	
  
an	
  internet	
  connecBon.	
  Automate	
  go-­‐live	
  and	
  expiraBon	
  dates,	
  associate	
  offers	
  to	
  one	
  or	
  many	
  locaBons,	
  and	
  
enforce	
  usage	
  restricBons	
  through	
  the	
  simple	
  form-­‐based	
  system.	
  	
  
 Coupon	
  Management	
  System	
  
The	
  CMS	
  tracks	
  gross	
  impressions	
  and	
  unique	
  users	
  viewing	
  each	
  offer.	
  	
  Impressions	
  and	
  redempBons	
  can	
  be	
  
tracked	
  to	
  a	
  specific	
  store	
  locaBon.	
  Simple,	
  XML-­‐based	
  API	
  for	
  integraBon	
  to	
  exisBng	
  front-­‐ends	
  or	
  parallel	
  
services.	
  
User	
  LocaBon-­‐Data	
  
The	
  system	
  collects	
  a	
  robust	
  set	
  of	
  user-­‐locaBon	
  data	
  for	
  clients.	
  	
  This	
  informaBon	
  allows	
  for	
  further	
  targeted	
  
markeBng	
  analysis,	
  mapping	
  consumer	
  density	
  etc.	
  
An	
  Industry	
  Leading	
  LBS	
  Pla;orm	
  
Features	
  
• Manage	
  an	
  unlimited	
  number	
  of	
  merchants,	
  retail	
  locaBons,	
  &	
  coupons	
  
• Set	
  up	
  affiliate	
  and	
  merchant	
  accounts	
  to	
  allow	
  self-­‐service	
  
• AutomaBcally	
  geocode	
  addresses	
  
• AcBvate	
  &	
  deacBvate	
  coupons	
  in	
  real-­‐Bme	
  
• Set	
  up	
  expiraBon	
  dates	
  &	
  go-­‐live	
  dates	
  
• Associate	
  coupons	
  with	
  specific	
  locaBons	
  &	
  manage	
  complex	
  groupings	
  
• AutomaBcally	
  enforce	
  usage	
  restricBons,	
  including	
  limited	
  use,	
  Bme-­‐of-­‐day,	
  or	
  
day-­‐of-­‐week	
  	
  
• Generate	
  detailed,	
  real-­‐Bme	
  analyBcs	
  including:	
  views,	
  click-­‐throughs,	
  
demographics,	
  locaBon,	
  and	
  more	
  
• Simple,	
  XML-­‐based	
  API	
  for	
  integraBon	
  with	
  other	
  front-­‐ends	
  or	
  parallel	
  services	
  
• Plus,	
  numerous	
  other	
  features	
  and	
  upgrades	
  that	
  can	
  be	
  implemented	
  upon	
  
demand	
  (e.g.	
  barcode	
  support	
  or	
  integrated	
  billing)
Local	
  Offers	
  Are	
  Most	
  Valuable	
  
To	
  Local	
  Shoppers	
  	
  
In	
  2010,	
  more	
  than	
  5-­‐million	
  Canadians	
  will	
  use	
  their	
  Smartphone	
  to	
  do	
  more	
  than	
  talk,	
  text	
  and	
  email.	
  	
  A	
  robust	
  market	
  for	
  
mobile	
  services	
  is	
  forming	
  in	
  Canada.	
  
A	
  recent	
  report	
  published	
  by	
  Juniper	
  Research	
  on	
  Mobile	
  MarkeBng	
  and	
  Retail	
  Strategies	
  forecasts	
  that	
  the	
  market	
  for	
  mobile	
  
coupons	
  is	
  set	
  to	
  double	
  by	
  2012	
  to	
  $4	
  billion.	
  	
  
Borrell	
  Associates	
  published	
  a	
  report	
  on	
  mobile	
  markeBng	
  in	
  April	
  2010,	
  and	
  forecasted	
  coupons	
  as	
  the	
  early	
  driver	
  for	
  growth	
  
of	
  about	
  84	
  percent	
  a	
  year	
  through	
  2014,	
  from	
  a	
  $2.7	
  billion	
  market	
  in	
  2009	
  to	
  $57	
  billion.	
  
$2BB	
  projected	
  spend	
  in	
  locaBon-­‐based	
  markeBng	
  by	
  2014	
  from	
  the	
  current	
  $400MM	
  according	
  to	
  BIA/Kelsey,	
  a	
  57%	
  CAGR.	
  
Clip	
  is	
  a	
  Leader	
  in	
  a	
  Market	
  Set	
  for	
  Massive	
  Growth.	
  	
  We	
  have	
  built	
  a	
  locaBon-­‐based	
  mobile	
  pla;orm	
  
that	
  aggregates	
  and	
  delivers	
  dynamic	
  content	
  to	
  Apple,	
  Android	
  and	
  Blackberry	
  devices.	
  
How	
  it	
  Works	
  
• 	
  Clip	
  has	
  been	
  operaBng	
  for	
  1	
  year	
  and	
  has	
  amassed	
  11,000+	
  Users	
  in	
  
Canada.	
  	
  Served	
  70K+	
  coupon	
  impressions	
  in	
  Yr.	
  1.	
  Market	
  leader	
  in	
  
Canada.	
  
• 	
  Currently	
  working	
  with	
  200+	
  merchants	
  including	
  top	
  Ber	
  brands	
  such	
  
as	
  Quiznos,	
  Dominos,	
  Roots,	
  Whole	
  Foods	
  and	
  others	
  in	
  pipeline	
  for	
  
2011.	
  
• 	
  Experienced	
  team	
  of	
  technologists	
  who	
  can	
  build	
  and	
  adapt	
  amazing	
  
technology	
  to	
  suit	
  your	
  needs.	
  
• 	
  	
  SDK	
  and	
  apps	
  available	
  on	
  3	
  most	
  popular	
  Smartphone	
  devices.	
  
• 	
  “Perfect	
  storm”	
  of	
  market	
  opportunity.	
  	
  Urgency	
  for	
  partners	
  to	
  
mobilize	
  deal	
  assets.	
  
About	
  Clip	
  
Please	
  contact	
  us	
  for	
  more	
  informaBon	
  about	
  integraBons,	
  features	
  and	
  pricing.	
  	
  
David	
  Offierski	
  
(416)	
  886-­‐7245	
  
do@clipmobile.ca	
  
@clipmobile	
  
All	
  references	
  herein	
  are	
  made	
  to	
  Clip	
  Mobile	
  Inc.	
  	
  This	
  document	
  and	
  the	
  accompanying	
  material	
  contain	
  informaBon	
  proprietary	
  to	
  Clip	
  Mobile	
  Inc.	
  provided	
  solely	
  for	
  the	
  purpose	
  of	
  
evaluaBng	
  Clip	
  Mobile	
  Inc.	
  as	
  an	
  investment	
  opportunity.	
  It	
  must	
  be	
  treated	
  as	
  strictly	
  confidenBal	
  and	
  may	
  not	
  be	
  disclosed,	
  either	
  in	
  whole	
  or	
  in	
  part,	
  to	
  any	
  party	
  not	
  directly	
  involved	
  
in	
  the	
  decision	
  of	
  whether	
  to	
  parBcipate	
  in	
  this	
  offering.	
  This	
  document	
  is	
  not	
  intended	
  for	
  general	
  circulaBon	
  or	
  publicaBon	
  and	
  as	
  such	
  no	
  part	
  of	
  this	
  document	
  may	
  be	
  reproduced	
  in	
  
any	
  manner	
  whatsoever	
  without	
  the	
  wriren	
  permission	
  of	
  Clip	
  Mobile	
  Inc.	
  
This	
  document	
  does	
  not	
  consBtute	
  a	
  prospectus,	
  offering	
  memorandum	
  or	
  public	
  offering.	
  No	
  guarantees	
  are	
  made	
  or	
  implied	
  with	
  regards	
  to	
  the	
  	
  investment.	
  It	
  should	
  be	
  noted	
  that	
  
no	
  security	
  commission	
  or	
  regulatory	
  authority	
  has	
  reviewed	
  this	
  document.	
  
©	
  Clip	
  Mobile	
  Inc.	
  2010	
  
All	
  Rights	
  Reserved	
  
Clip	
  Mobile	
  Inc.	
  was	
  selected	
  by	
  IDC	
  Research	
  as	
  one	
  of	
  	
  
10	
  Mobile	
  Companies	
  to	
  Watch	
  in	
  2010	
  

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Clip Mobile: Location-Based Content Platform

  • 1. Mobile  Local  Deals   Pla.orm   Engagement       From  Click  to     Cash  Register.  
  • 3. An  Industry  Leading  LBS  Pla;orm   Clip  Mobile  has  built  a  pla;orm  to  deliver  locaBon-­‐based  content  to    iPhone,   Android  and  Blackberry  apps.    With  over  2  years  of  development  behind  our  deal   aggregator  apps  (Clip  Mobile),  we  have  become  experts  on  using  locaBon-­‐based   content  to  improve  the  mobile  experience  and  further  engage  customers.       If  you  are  a  brand,  retailer,  content  publisher  or  property  manager  you  already   know  you  need  a  strong  mobile  strategy.  Building  apps  is  not  the  right  soluBon  for   everyone,  but  those  embarking  on  an  app  strategy  must  create  mobile   experiences  that  create  value  for  the  end  user  and  build  brand  engagement  with   their  target  market.  The  challenge  is,  how  to  achieve  the  end  goal  on  Bme,  on  task   and  on  budget?     We  offer  co-­‐branded,  white-­‐label  and  custom  soluBons  that  leverage  our  exisBng   locaBon-­‐based  discount  pla;orm  and  experBse  in  building  compelling  mobile   experiences.  
  • 4.  Coupon  Management  System   The  web-­‐based  API  allows  marketers  to  quickly  and  easily  create  offers  from  any  computer  with   an  internet  connecBon.  Automate  go-­‐live  and  expiraBon  dates,  associate  offers  to  one  or  many  locaBons,  and   enforce  usage  restricBons  through  the  simple  form-­‐based  system.    
  • 5.  Coupon  Management  System   The  CMS  tracks  gross  impressions  and  unique  users  viewing  each  offer.    Impressions  and  redempBons  can  be   tracked  to  a  specific  store  locaBon.  Simple,  XML-­‐based  API  for  integraBon  to  exisBng  front-­‐ends  or  parallel   services.  
  • 6. User  LocaBon-­‐Data   The  system  collects  a  robust  set  of  user-­‐locaBon  data  for  clients.    This  informaBon  allows  for  further  targeted   markeBng  analysis,  mapping  consumer  density  etc.  
  • 7. An  Industry  Leading  LBS  Pla;orm   Features   • Manage  an  unlimited  number  of  merchants,  retail  locaBons,  &  coupons   • Set  up  affiliate  and  merchant  accounts  to  allow  self-­‐service   • AutomaBcally  geocode  addresses   • AcBvate  &  deacBvate  coupons  in  real-­‐Bme   • Set  up  expiraBon  dates  &  go-­‐live  dates   • Associate  coupons  with  specific  locaBons  &  manage  complex  groupings   • AutomaBcally  enforce  usage  restricBons,  including  limited  use,  Bme-­‐of-­‐day,  or   day-­‐of-­‐week     • Generate  detailed,  real-­‐Bme  analyBcs  including:  views,  click-­‐throughs,   demographics,  locaBon,  and  more   • Simple,  XML-­‐based  API  for  integraBon  with  other  front-­‐ends  or  parallel  services   • Plus,  numerous  other  features  and  upgrades  that  can  be  implemented  upon   demand  (e.g.  barcode  support  or  integrated  billing)
  • 8. Local  Offers  Are  Most  Valuable   To  Local  Shoppers     In  2010,  more  than  5-­‐million  Canadians  will  use  their  Smartphone  to  do  more  than  talk,  text  and  email.    A  robust  market  for   mobile  services  is  forming  in  Canada.   A  recent  report  published  by  Juniper  Research  on  Mobile  MarkeBng  and  Retail  Strategies  forecasts  that  the  market  for  mobile   coupons  is  set  to  double  by  2012  to  $4  billion.     Borrell  Associates  published  a  report  on  mobile  markeBng  in  April  2010,  and  forecasted  coupons  as  the  early  driver  for  growth   of  about  84  percent  a  year  through  2014,  from  a  $2.7  billion  market  in  2009  to  $57  billion.   $2BB  projected  spend  in  locaBon-­‐based  markeBng  by  2014  from  the  current  $400MM  according  to  BIA/Kelsey,  a  57%  CAGR.  
  • 9. Clip  is  a  Leader  in  a  Market  Set  for  Massive  Growth.    We  have  built  a  locaBon-­‐based  mobile  pla;orm   that  aggregates  and  delivers  dynamic  content  to  Apple,  Android  and  Blackberry  devices.   How  it  Works  
  • 10. •   Clip  has  been  operaBng  for  1  year  and  has  amassed  11,000+  Users  in   Canada.    Served  70K+  coupon  impressions  in  Yr.  1.  Market  leader  in   Canada.   •   Currently  working  with  200+  merchants  including  top  Ber  brands  such   as  Quiznos,  Dominos,  Roots,  Whole  Foods  and  others  in  pipeline  for   2011.   •   Experienced  team  of  technologists  who  can  build  and  adapt  amazing   technology  to  suit  your  needs.   •     SDK  and  apps  available  on  3  most  popular  Smartphone  devices.   •   “Perfect  storm”  of  market  opportunity.    Urgency  for  partners  to   mobilize  deal  assets.   About  Clip  
  • 11. Please  contact  us  for  more  informaBon  about  integraBons,  features  and  pricing.     David  Offierski   (416)  886-­‐7245   do@clipmobile.ca   @clipmobile   All  references  herein  are  made  to  Clip  Mobile  Inc.    This  document  and  the  accompanying  material  contain  informaBon  proprietary  to  Clip  Mobile  Inc.  provided  solely  for  the  purpose  of   evaluaBng  Clip  Mobile  Inc.  as  an  investment  opportunity.  It  must  be  treated  as  strictly  confidenBal  and  may  not  be  disclosed,  either  in  whole  or  in  part,  to  any  party  not  directly  involved   in  the  decision  of  whether  to  parBcipate  in  this  offering.  This  document  is  not  intended  for  general  circulaBon  or  publicaBon  and  as  such  no  part  of  this  document  may  be  reproduced  in   any  manner  whatsoever  without  the  wriren  permission  of  Clip  Mobile  Inc.   This  document  does  not  consBtute  a  prospectus,  offering  memorandum  or  public  offering.  No  guarantees  are  made  or  implied  with  regards  to  the    investment.  It  should  be  noted  that   no  security  commission  or  regulatory  authority  has  reviewed  this  document.   ©  Clip  Mobile  Inc.  2010   All  Rights  Reserved   Clip  Mobile  Inc.  was  selected  by  IDC  Research  as  one  of     10  Mobile  Companies  to  Watch  in  2010