Linked In Boot Camp101
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For those new to LinkedIn, here\'s a review to help you get started.
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Linked In Boot Camp101
- 1. Doreen Nicastro, MPH Social Media Strategist doreen@nicastroconsultants.com www.nicastroconsultants.com Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 2. What is your name and profession? What brings you here today? What about SM SN keeps you up @ night? What would you like to leave with? Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 3. Introduce the benefits of using LinkedIn Discuss the value of brand awareness View and edit basic profile information Show the next generation business card Encourage you to use LinkedIn more regularly Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 4. Chapter One: Purpose and Strategy Chapter Two: Brand Recognition Chapter Three: Login-Home-Profile Chapter Four: Profile Summary Information Chapter Five: Edit Profile Information Chapter Six: Connections -Networks Chapter Seven: Advance Searching Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 5. Purpose and Strategy Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 6. It is the world’s largest professional network with well over 135m+ professionals around the world as of November 3, 2011 Leverages geography -increases primary contacts Generates exposure for yourself, your expertise, business and drives brand loyalty Develops relationships to grow your business and professional development Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 7. Drives brand awareness and traffic to your website Builds new business partners Brings in new leads and opportunities Connects with former, current and prospective colleagues, business partners Reaches companies regarding business opportunities Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 8. Generate awareness and brand Define your core professional values Create ten value proposition statements Determine rational for social media profile Identify appropriate social networking sites Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 9. Define your core values/message/ include personal interests Differentiate yourself-offer-what your audience needs-(focus/differentiator/tag line) Consistently drive and expand presence across social networking sites including blogging ◦ Educate ◦ Engage ◦ Entertain Maintain and update them regularly Nurture current relationships-develop new ones Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 10. What is your passion? What are your core values? What drives you professionally? Key words which describes offerings SEO Talk about your core strengths Address the following in your profile summary ◦ Who am I? ◦ What do I have to offer? ◦ How can I prove it with recommendations? Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 11. Create a strong professional profile using that defines your value and importance Look for people and companies that share your professional values and interests Join groups, engage in conversation Trigger discussions Ask and answer questions Talk in terms of solution PAR statements: Problem Action Results Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 12. Brand Recognition Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 13. Professional Headline Your headline -a way to sum up your professional experience virtual “bumper sticker”* Snap Shot Your next-generation business card. It is your professional overview with your name, location, current title, past positions, education, recommendations and links *Jason Alba Jibber Jabber.com Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 14. Photo ◦ Make it a professional head shot with no other people in the picture. The photo should identify you quickly Summary/Specialties ◦ This is the section to write about your professional experience and skills; it is also where search engines search key words (SEO). Take the time to identify your ten key words that describe your best strengths and skills Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 15. Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 16. Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 17. Professional Headline Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 18. Professional Profile Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 19. Login-Home- Profile Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 20. Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 21. Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 22. Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 23. Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 24. Edit Profile Information Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 25. First Name Last Name Former Maiden Name Display Name Country Zip Code Headline Industry Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 26. Education ◦ Displayed in chronological order add degrees, honors and activities Additional Information ◦ List strengths, values and interests (best practice) ◦ List organizations or add an organization badge ◦ Add professional honors and awards Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 27. Recommendations ◦ Illustrates credibility ◦ 360 reviews ◦ Shows people enjoying working with you Contact Settings ◦ LinkedIn cares about privacy ◦ Make sure to choose type of inquires you will accept Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 28. Connections by ◦ Professional expertise ◦ Geography ◦ Industry Questions ◦ Industry expert Groups ◦ Research industry and interests ◦ Start one Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 29. Applications ◦ Link blog ◦ Share presentations ◦ Show current reading list Vanity URLS ◦ Showcase business websites Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 30. Edit Profile Information Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 31. Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 32. Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 33. Edit Headline Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 34. Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 35. View Profile Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 36. Connections-Networks Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 37. My Connections Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 38. Add Connections Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 39. Add Colleagues Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 40. Import Connections Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 41. Remove Connections Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 42. My Network Statistics Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 43. Add Classmates Review schools attended Find former classmates Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 44. People You Know Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 45. Advanced Search Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 46. Advanced Search Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 47. Search for Job Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 48. Narrow Job Search Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 49. Reach out to Connections Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 50. We discussed Purpose and Strategy Importance of Brand Recognition How to find Login-Home-Profile Elements to Profile Basic Information Ways to Edit Basic Information How to Make Connections Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
- 51. Feed Back Like Facebook Business Page http://www.facebook.com/NicastroConsultants Sign up to my newsletter @ www.nicastroconsultants.com Link with me on http://www.linkedin.com/in/doreennicastro Ask questions and send comments to doreen@nicastroconsultants.com Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
Notas do Editor
- Welcome to LinkedIn Getting Started Video Book. My name is Doreen Nicastro, CEO of Nicastro Consultants, Social Media strategist and licensee of Networlding products. We provide technology facilitation, social media training, boot camps and webinars; we bridge the digital, generation and social media helping organizations and individuals learn to leverage social media tools increasing brand awareness. LinkedIn Getting Started will help you with your social media strategy, professional profile and how to build your network.
- In the Video Boot Camp 100 “What is Social Media?”-explains how the Internet evolved into Social Media and why it is transforming the way we communicate, work and live. The purpose of our social media video boot camp series is to empower you to feel confident about using 2.0 Web tools and sites.The LinkedIn Video Boot Camp will explain why a professional and business profile is essential to increase opportunities. Social Media is about engagement and conversation. The goal of this Video-boot camp is to engage you in this powerful word of mouth phenomenon.
- This V-Book is divided into six chapters that give you information on how to start you social media profile on LinkedIn
- What is your purpose for professional social media profile? Have you define your purpose and strategy? Let us review
- If you are looking to for new business opportunities, increase your professional network, seeking a new position, you need a social media profile presence. Consistent profiles are one of the most powerful ways to connect to professional peers on networking site on the Internet. Nicastro Consultants works with organizations and individuals to build powerful strategies, policies and strong social media profiles to gain the most from social networking .
- The benefits of LinkedIn are many. It allows you to brand and control what is said about you. It gives potential business or employment searches opportunity to see who you are and why they want to do business or hire you.
- What is the primary purpose for a social networking profile? Is it for employment, brand recognition, awareness, exposure. If you own a company, are you an employee, or you are looking for employment, a LinkedIn presence is esential. This Video book will help you to with your social networking approach and get started with LinkedIn.
- What is your primary reason for establishing a social media presence? What do you want people to know about you? Your expertise? People need to know you and like you before they will hire or purchase goods and services from you.
- Our suggestion is that you take the time to define your value proposition before you establish a social media presence. Ask people that work with you and for you to describe your professional values. Learn as much as you can so that you can write and present a genuine professional profile on LinkedIn. In addition, when you know what you want professionally and take the time to research companies that share your values, you increase your chances of working with people who share similar values and interests.
- Once you have defined the elements of a strong SM presence, determine a strategy that will make you stand-out when you begin to interact and connect with other professionals on LinkedIn. Take the time to engage in conversation, trigger a discussion, answer or ask questions. Decide how much time you will take each week you will devote to your professional profile.
- Have you thought about yourself as a brand? Do you know what is being said about you or your employer? Brand recognition is the foundation of who you are and what you stand for. Social media is a double edge sword, what you say, how you stays on social media forever
- LinkedIn provides an infrastructure for social media branding giving You control of your message and your target audience and connections. You are creating what Jason Alba from Jibber Jabber.com calls the next generation business card
- A professional photo is critical to your overall profile, make sure it’s a nice head shots without other people or your pets. The summary section is where Search Engines search to find key words that describe who you are, what you have to offer and a section, recommendations, that can prove it.
- Having a professional profile on LinkedIn lifts you in the Internet search engine results. As you can see by this Google Search example, my LinkedIn profile is in the top results displayed.
- When you click the Google result link, it takes you to what Jason Alba refers to as your Next Generation Business Card. More and more people are pick up green habits, opting out of traditional paper business cards for this version.
- The elements in your professional headline are from your LinkedIn Basic Profile information
- This slide will scan my entire professional profile. The summary and specialties are the one of the most important elements of your professional profile. These are the areas of your profile that Search Engines look for to optimize being found, make sure you focus on your ten professional values and write about them in your summary.
- Now let’s focus on how you login to Linkedin, where you land, the home page and the elements of a LinkedIn professional profile.
- I will share with you my profile while I demonstrate the features of LinkedIn before I show you how to set up your own LinkedIn account in my next LinkedIn V-Book. This is the Login Page.
- If you do not have an account on LinkedIn, this is the page to set up a LinkedIn account.
- You log in to your LI home page. On the top is the navigation bar at the very top it shows you the type of account you have. LIN tool bar organizes by home, your profile, contacts, groups, jobs, inbox and More…other advanced applications we will explain on our next v-book In the middle, it displays your unread messages and invitations. It shows your recent activities and based on your profile and zip code, it presents people you may want to connect with.
- We are now looking at a portion of my Professional Profile, in the next chapter we will learn how to edit your professional profile.
- So what is your basic profile information? Let’s take a look
- The following data elements makes up your basic professional profile. You need to provide this information to start your LI profile
- As you build your professional profile, make sure you include your education in chronological order, don’t forget to include your extra curricula activities and honors. Also make sure you include your personal interests.
- Additionally, you want people to know about you so make sure to include recommendations that demonstrate what it is like to work with you. LinkedIn is very concerned about your privacy so make sure you review the privacy setting and choose the inquires you will accept.
- Once you have completed your profile, you can begin to connect to other professionals. So many people I speak with say that they have completed their profile but don’t know how to use LinkedIn to make connections. We will show you here and give more details in the next LinkedIn V-book. You should think about your primary circle and connect to you those contacts. You also can connect by your expertise, industry and geography. You can also join groups, ask and answer quesitons.
- The power of LinkedIn is that it interacts and embeds applications so that you can include your blog, presentation, show you Amazon.com reading list and include links to your website.
- Now that you are familiar with the elements of a strong profile, let’s spend some time editing sections of the profile. What you need to know is that the process is the same for editing, you just need to make sure that you are in the right section before you start editing.
- Notice, under the profile section of LinkedIn is where you can EDIT your Profile tab.
- Let go through the steps in uploading your photo to your LinkedIn profile. Step One browse and locate your photoStep Two Upload the photoStep Three Save the Setting Now that we reviewed the steps, pause the Vide-book, go to LinkedIn and try it yourself
- This is the section where you can edit your basic profile information including your name, if you have are known by a maiden name you can include it, it is also where you add your professional headline or tag line.
- This section is where you add/edit your website, summary profile. It’s so important that you take the time to write a clear, concise summary include, who you are, what you have to offer and why people would want to hire or purchase service and goods from you. Use every square inch of this section and remember the search engines search this section.
- Let’s take a view of my profile. As I click on the profile window it will scroll through my sections to see my activity and interests. As you can see if you take the time to complete and keep it updated people who search LinkedIn will find an in depth profile that shows your professional value and personal interests.
- Once your profile is complete, it’s time to connect to other professionals. In our last chapter we will review how to make connections.
- My connections is the section where your professional contacts are stored. It is where you go to organize, add and learn about your network connections and statistics.
- LinkedIn makes it easy to import your email connections.
- LinkedIn makes it easy for you to find present and past colleagues by your places of employment.
- Network Statistics is under Contacts, let’s review my network statistics to show the potential and power of LinkedIn.
- LinkedIn makes it easy for you to find your former classmates based on your educational information.
- LinkedIn makes it easy for you to find past or present colleagues. Decide who and why you want make connections. Think about what you have to offer and the type of primary connections you want to make. What are your core professional values, what are you passionate about and can you find professional contacts that share similar values? It’s
- Once your profile is complete, it’s time to connect to other professionals. In our last chapter we will review how to make connections.
- LinkedIn makes it easy for you to find past or present colleagues. Decide who and why you want make connections. Think about what you have to offer and the type of primary connections you want to make. What are your core professional values, what are you passionate about and can you find professional contacts that share similar values? It’s
- LinkedIn makes it easy for you to find past or present colleagues. Decide who and why you want make connections. Think about what you have to offer and the type of primary connections you want to make. What are your core professional values, what are you passionate about and can you find professional contacts that share similar values? It’s
- LinkedIn makes it easy for you to find past or present colleagues. Decide who and why you want make connections. Think about what you have to offer and the type of primary connections you want to make. What are your core professional values, what are you passionate about and can you find professional contacts that share similar values? It’s
- In Chapter One, the importance of a values-based approach and clear strategy for creating a consistency professional profile is the focusIn Chapter Two, we discuss the importance of clearly articulating core values and brand that distinguishes you from others; people want to know and like you before they hire or purchase your services.In Chapter Three, we show you how to login to LI and review the home and profile pagesIn Chapter Four, we review basic information and headingsIn Chapter Five, we demonstrate how to edit informationIn Chapter Six, we go through how to make connections