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As the Globe evolves
From major metro newspaper to
multi-platform news organization
The Boston Globe’s early days
• Founded in 1872
and ran into trouble
right from the start
The Boston Globe’s early days
• Founded in 1872
and ran into trouble
right from the start
• Colonel Charles Taylor
brought in the following
year to save it
The Boston Globe’s early days
• Founded in 1872
and ran into trouble
right from the start
• Colonel Charles Taylor
brought in the following
year to save it
• Prospered for decades
as a Democratic
working-class paper
Newspaper Row, 1926
Move to Dorchester, 1958
The golden age, 1965-2005
• Monopoly and
near-monopoly status
led to great prosperity
– At left: Globe editor
Tom Winship, 1965-’84
The golden age, 1965-2005
• Globe and other major
metros covered the
nation and the world
– At left: Globe editor
Matt Storin, 1992-2001
The golden age, 1965-2005
• Technological and social
changes forced a
lowering of ambitions
– At left: Globe editor
Marty Baron, 2001-’12
The Globe’s crisis of 2009
The Globe’s tenuous stability
• Digital subscriptions
across platforms
boosted revenues
The Globe’s tenuous stability
• Digital subscriptions
across platforms
boosted revenues
• Free Boston.com site
served casual readers
supported by ads
The Globe’s tenuous stability
• Digital subscriptions
across platforms
boosted revenues
• Free Boston.com site
served casual readers
supported by ads
• Higher prices
positioned print
as a luxury product
The John Henry agenda
The John Henry agenda
• Move the Globe to the center of a hub-and-
spokes model, with specialized content
appealing to niche audiences — some of
which also finds its way into the Globe itself.
The John Henry agenda
• Boston.com — founded in 1995 primarily as a
home for Globe stories and photos — will be
completely separate, with no Globe content
and an as-yet-undefined mission.
The John Henry agenda
• Printing presses to be
moved to the exurbs
while news and
business operations are
relocated in downtown
Boston.
The spokes
The spokes
The spokes
The spokes
Will revenues follow vision?
• With online advertising
declining in value, the
challenge is to find a
way to make innovation
profitable
– At left: Globe editor
Brian McGrory, 2013-

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Reinventing the Boston Globe

  • 1. As the Globe evolves From major metro newspaper to multi-platform news organization
  • 2. The Boston Globe’s early days • Founded in 1872 and ran into trouble right from the start
  • 3. The Boston Globe’s early days • Founded in 1872 and ran into trouble right from the start • Colonel Charles Taylor brought in the following year to save it
  • 4. The Boston Globe’s early days • Founded in 1872 and ran into trouble right from the start • Colonel Charles Taylor brought in the following year to save it • Prospered for decades as a Democratic working-class paper
  • 7. The golden age, 1965-2005 • Monopoly and near-monopoly status led to great prosperity – At left: Globe editor Tom Winship, 1965-’84
  • 8. The golden age, 1965-2005 • Globe and other major metros covered the nation and the world – At left: Globe editor Matt Storin, 1992-2001
  • 9. The golden age, 1965-2005 • Technological and social changes forced a lowering of ambitions – At left: Globe editor Marty Baron, 2001-’12
  • 11. The Globe’s tenuous stability • Digital subscriptions across platforms boosted revenues
  • 12. The Globe’s tenuous stability • Digital subscriptions across platforms boosted revenues • Free Boston.com site served casual readers supported by ads
  • 13. The Globe’s tenuous stability • Digital subscriptions across platforms boosted revenues • Free Boston.com site served casual readers supported by ads • Higher prices positioned print as a luxury product
  • 14. The John Henry agenda
  • 15. The John Henry agenda • Move the Globe to the center of a hub-and- spokes model, with specialized content appealing to niche audiences — some of which also finds its way into the Globe itself.
  • 16. The John Henry agenda • Boston.com — founded in 1995 primarily as a home for Globe stories and photos — will be completely separate, with no Globe content and an as-yet-undefined mission.
  • 17. The John Henry agenda • Printing presses to be moved to the exurbs while news and business operations are relocated in downtown Boston.
  • 22. Will revenues follow vision? • With online advertising declining in value, the challenge is to find a way to make innovation profitable – At left: Globe editor Brian McGrory, 2013-