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Semelhante a Why B2B Business Should Care About Social Media (20)
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Why B2B Business Should Care About Social Media
- 5. © Digital Vidya
Let’s watch this Video!
Social Media in Plain English
www.digitalvidya.com
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Fastest Growing Medium Online!
Surpassed Email as the 4th most popular activity
online
If FB were a country, it would be the 4th most
populated
Years to reach 1st 50 mil - Radio: 38 | TV: 13 |
Internet: 4 | Facebook: 9 months (100m)
Top 3 Twitter A/Cs > Population of Austria
Even ahead of “Porn” sites
www.digitalvidya.com
- 9. © Digital Vidya
Power of WOM (Word of Mouth)
74% of the online shoppers are influenced by
the opinions of others in their decision to buy
the product
76% online users think advertising is lying
Consumers trust friends above experts when
it comes to product recommendations (65%
trust friends, 27% trust experts, 8% trust
celebrities)
www.digitalvidya.comSource: Bazaarvoice.com
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B2B - Digital and Social Media
B2B spending in Online to double over next 5
years. From US$ 2.3b in 2009 to US$ 4.8b in
2014 (Forrester)
In the same period, B2B spending on Social
Media will grow by 490% (Forrester)
69% of B2B buyers use social networks
"primarily for business networking and
development” (KnowledgeStorm)
www.digitalvidya.com
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Timings can’t be Better!
Opportunity to build competitive edge
www.digitalvidya.com
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SMM offers better and long lasting ROI!
vs
Interruption Permission
Public Relations Public Relationships
Talk to Journalists (Professionals) Talks to Customers (People)
One-to-Many One-to-One & One-to-Many
Control the Brand Manage the Brand
Push the Message Engage the Community
Speak as a Spokesman Speak as a Peer
It’s Natural!
www.digitalvidya.com
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Dell Computers
3m US$ Revenue through Twitter… and much more
www.digitalvidya.com
- 19. © Digital Vidya
Zappos
Talking to them is like talking to a friend that happens to sell shoes.
www.digitalvidya.com
- 20. © Digital Vidya
A Video can ruin the brand build over
decades
Costed them 50m US$
www.digitalvidya.com
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Business Objectives
International exposure
Create a reliable, dependable brand image for a
SaaS company
Popularize the brand & product
Reduce cost of customer acquisition
www.digitalvidya.com
- 26. © Digital Vidya
Key Challenges
• Figure out what works – trial & error
• Getting the entire team involved
• Which networks to participate in?
• What to share & how much?
www.digitalvidya.com
- 27. © Digital Vidya
Approach/Strategy
Use internationally popular networks
Company blog for
- Business Productivity articles
- Product news
Listening and Responding
- Twitter Search
- Google Alerts & RSS
www.digitalvidya.com
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Success Achieved
Generating conversations from around the world…
www.digitalvidya.com
- 29. © Digital Vidya
Success Achieved
Leading Blog Reviews in International Blogs / Publications
www.digitalvidya.com
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Success Achieved
• Inc. Leads, sign ups and conversions
• Viral Buzz generated by happy users
• Visibility – people are getting to know about us
• New product ideas for dev.
www.digitalvidya.com
- 31. © Digital Vidya
Key Takeaways/Learnings
Know what you want to achieve
Streamline activities & be consistent
Do NOT Spam
Be genuine
Listen first, then participate
www.digitalvidya.com