As massive shifts change the way people choose to buy from and share data with organizations, digital marketers must transform how they connect and engage with consumers. Consent and preference management can no longer be treated as an afterthought, but should be the building blocks to launching effective, privacy-first campaigns. In this session, Fortune 100 company Bristol Myers Squibb joins OneTrust for a panel discussion to show this technique can be used to enhance the effectiveness of campaigns, build long-term customer relationships, and drive business innovation.
Panel - Digital Marketing in the New Era of Privacy & Data Governance - Ashlea Fortune & Zack Meszaros, OneTrust
1. PANEL Digital Marketing in the
New Era of Privacy & Data
Governance
Ashlea Fortune
PRODUCT MARKETING MANAGER
ONETRUST
Zack Meszaros
PRINCIPAL SOLUTIONS ENGINEER
ONETRUST
2. Proprietary
This presentation includes statements relating to the business, technology, products, services and development
activities of OneTrust LLC and its affiliates (“OneTrust”). While OneTrust makes these statements based on current
understandings and expectations, there is no guarantee that the statements included in this presentation will remain
true after the date of this presentation, nor does OneTrust make any representation, warranty or guaranty, express or
implied, regarding anticipated or future technology, products, services and development activities.
Digital Marketing in the
New Era of Privacy &
Data Governance
DigiMarCon West
November 2, 2023