This document outlines a research project proposal on how media induces individual desires. It discusses how media exposure can influence people's perspectives and establish desires through advertising and information. The project aims to create awareness of media's influence and demonstrate how it shapes audiences. Research methods will include interviews and experiments to analyze the relationship between media and desires. The presentation will use an interactive installation art piece involving figures, audio, and visuals to address this topic.

1. Presentation Seminar
Media Induces Individual Desire
MMD3033 Digital Media Design Projekt 01
Nordiana Ludin
1071115816

2. 1# Projekt Proposal
Research Topic
Media Induces Individual Desires
Background
Everyone throughout the world has a common bond, the craving for happiness derived from meaning or purpose. This purpose is
sometimes disguised as the simple satisfaction of desires. As much as we are expose to the world with media as our medium to go
through everything or every corner of in formations in the entire world, would it influence us to react in such a way? Or to believe in a
particular news without even knowing how true a certain statement could be.
Problem Identification
Desire is to want something you do not have or to become something you are not. Among issues related desires & media:
• How does media help to establish these individual desires?
• What are the method used in establishing these individual desires?
Aims & Objectives
The aim and objectives of this installation of body, identity and censors is:
• To create awareness of how media can be very influential towards it’s audience
• To demonstrate how media is influencing the people’s perspective.

3. Motivation
What motivates me to go upon this topic entitled ‘Desire’ is simply because we can see how we are more and more into the things that
we want to achieve and not what we need to fulfill. The living standards that most of us are driven into nowadays are set throughout
the development we made as a person, a society, a country and the major influences we get from the media. A simple concept of “The
more develop we are, the higher expectation we will have towards ourselves”.
Ideation & Concept
As mentioned in the actual proposal, I was going to go in depth in Typography but as time past by, I realized a few other options on
what concepts I can apply to approach this issue, perhaps a combination of:
• Real Life Concept
• Interactive Concept
• Quantity or Size Quality Concept
Review, Analysis and Precedence Studies
There’s a lot to say on reviews, analysis and precedence studies but to sum up in point forms, I have done:
• Interviewing Mr.Arif from SAE Institute, Malaysia
• Email questionnaires to Mr.Uzair Sawal, 8TV, Astro, Hitz Tv.
• Experimenting between two cover magazine at Jusco, Seri Kembangan.
Design Approach
Design approaches are determined by what it is needed in the particular installation:
• Interactive Installation (with audio and visuals)
• Installation art (stand alone in form of quantities, repetition or experimental)

4. 2# Research Analysis

5. Media

6. Desire

7. How does media and desire relates?

8. Brand/Source Media
• These brand/source depends on the media mediums to reach
out their audience. It includes the process of broadcasting,
publishing, screening, viewing, exposing by the media.
• Mainstream media and alternative media has evolve and
engaged more and more each day towards their audience.
Audience

9. What do obtain from media?
Input Output
• Advertisement • Knowledge
• Information • Skills
• Education • Current Issue
• Politic • Self Development
• Economy • Leisure
• News • Exposure
• Entertainment • Events/ Happening
• Sports • Interest
• Health • Motivation
• Religion • Imitate/ Copy
• Reality TV Show
• Competition And indirectly creates
• Documentary
• Cooking the existence of:
• Traveling
• Movie • Desire (Wants)
• Cartoons • Influence
• Music
• Social
Consumer

10. 3# Idea Development

11. Effects of Media
Pro’s Con’s
Ensure that news and information reaches as many people as An effective way of spreading discord and hatred also forms of
possible. propaganda can be easily done.
Provides careers in mass media. People can sometimes misinterpret news, and this can lead to a
variety of problems.
The audience is forewarned about certain events and happenings It leads to the exaggeration of certain events, for the sole
or something that has already occurred. purpose of making more money.
Increases the business of millions of companies. Any piece of information or news can be manipulated to make
the recipient believe something false.
As a unity factor. Misleading influences.
Helps spread the message of charity, peace, harmony and other Biased form of information.
positive factors required to survive as a civilization.
Educating the audience. (Skills & Knowledge) Exposing the audience to a lot of negative actions that they
might imitate or copy.

12. Media Influences
Youth Adult
Mostly want to be accepted within their friends or other Women are more tempted towards beauty products which
people. guarantee such return. For example, immunity from aging,
obtain fairer and smoother skin.
Advertisements shows on how people can be more popular
using a certain product and mostly aimed at the youth Same goes for:
generally talk about the ‘cool quotient’ of the product and how • beauty product (including surgery)
it is going to be the next ‘in‐thing’. • slimming products ( fitness program or liposuction)
• make up products
Indirectly, youth will feel it is vital to follow the trend, with • accessories (heels, necklace, handbags)
that, they will buy the product just to feel accepted and • to follow the trend in fashion (brands)
achieving one’s desire.
Men usually find it difficult to hold themselves back in the face
of the allure of sexuality.
The visual effect, seeing the things happen in front of you and
the slice‐of‐life effect makes them look a lot believable than
For example: Playboy Magazine, X Rated Videos.
they should be.
Health: Child obesity. As they fill most of the time watching Wealth: Financial security and a luxurious hassle‐free
television or surfing the net, less time for exercises and fitness. lifestyle.
Under age sexual relations issue Reputation and Supremacy among their friends, group of
people, committee, firm, country and family.
Indirectly teaches the youth the in and out of prohibited Perspective on certain information or subject is set by the
actions. For example robbing, fighting, killing. mainstream media.
Expose to the dangers of alcohol, drugs and increases under age For example: Political Issues, News, Documentary, Education.
sexual relations issue.

13. Criteria's of Information/ Subject Produce
by Media
Interest
The information or subject must be interesting, or at least cater a certain number of interest.
Target Audience
The information or subject needs to have a follower which means to whom the piece is mostly focused to attract.
Credibility
The audience relies on a credible source of information to believe a certain piece. This is usually the mainstream media, as it is the
main, most easiest source of media you can find. As for alternative media, struggle a bit on this area basically because anyone is
authorized to put up statement or information on the internet and furthermore is effortless and afford less.
Reasons & Evidence
Nowadays people is more prone to believe information that is supported with proof and evidence. Without it, people will soon
questions the believability of the piece.
Frequency or Rate
The number of time a piece is previewed, published or even broadcasted by the media also reflects the believability rate and
amount of influence obtain. The more frequent a piece is shown, the higher chances of people believing it.
On the other hand, a piece of information with no proof BUT managed to get much coverage by the media can contribute to
manipulation of information which is sadly the common cases happened within media.

14. References of other work relating to media.
Television Is A Drug TV Buddha (1974)
By Nam June Paik
By Beth Fulton
Closed circuit TV installation with bronze statue. The
A typography animation done to provoke the role of
idea of making a TV viewer out of an antique Buddha
television in our daily basis. In my opinion, this video
statue. The subsequent addition of a video camera
has triggered the idea of television usage and how
meant the Buddha now watched his videotaped
we consistently consume it as a part of our lives.
image on the screen opposite – past and present gaze
upon each other in an encounter between Oriental
Source:
deity and Western media.
http://vimeo.com/10857606
Source:
http://www.paikstudios.com/gallery/1.html

15. Plan and Strategy
Objective
I plan to create awareness among the audience about this issue (Media Induces Individual Desires) and demonstrate how
media is influencing the people’s perspective.
Theme & Design Approaches
This means, I am going under the theme of body, identity and sensors, to build an interactive installation art for my final
output that involves design approaches with quantity of figures, audio and visuals.

16. 4# Content Development

17. Contextual Studies
Social Context
Media involves almost everyone of the new generations now. It influences the relationship we have between humans in muscular ways.
I reflects on how we treat others and how we being treated by others.
Cultural Context
Media is a tool that have existed way back in the 1930’s. It has helped to spread of our culture and traditions abroad and indirectly has
became a culture itself among us, especially the younger generations. Science and technology innovations invented in the new era,
gives their audience a choice to live life even more conveniently.
Political Context
Politic plays a big role in our lives as it can possibly change the way you live in a country. Politician and large organizations that has
interest in the country, unfortunately has the authority to set whatever is provided by the media, especially the government. A
standardize piece of information regarding what rules and regulations to follow or which political association to trust is usually done
with the help of media.

18. Conceptual Diagrams

19. Front View

20. Side View

21. Top View

22. Functional Specs

23. Functional Specs
Screen Projector
Mannequins (Approx 6)
Audio Speakers
Projector

24. Final Synopsis (Poster)

25. Teaser Video