Social Media Workshop held at the Defence Academy of the UK on 9 March 2012

1. The views expressed by David during the following presentation
DOES NOT IN ANY WAY
reflect the views of the:
United Kingdom,
United Nations,
any National Governments,
NATO (SFOR, KFOR, ISAF) etc
(the list is not exhaustive).

4. Why Use Social Media

6. Its all about starting
the conversation

7. Why Social Media?

8. V. I .T .A .L

9. Video
Images
Text
Audio
Links

10. Twitter
Facebook
Youtube
Flickr
Instagram
Gowalla / Foursquare

11. The value of the internet and mobile
networks lies in their ability to connect
people from diverse backgrounds,
status and locations and cultures by
giving them a common platform to
share in conversations and ideas.

12. People x Opportunity = ROI

13. Return on Influence

14. The Eternal Conflict
Measures of Performance
vs
Measures of Effect

15. Messaging
using social media

16. Transparency =
Believability =
Credibility

17. Bosnia
Kosovo
Afghanistan

18. Oksigen FM
SMS interaction
The first social media tool?

20. KFOR – Kosovo
Facebook
Youtube

24. Lessons learned?

29. ISAF Afghanistan
twitter
vs
insurgents

37. Effects based operations?
The UNINTENDED
consequences

39. Wrong Target audience
Wrong conversation style
Unintended consequences
My Opinion = FAIL

41. The fear of losing control

44. for the first time
YOUR
audience can check
YOUR
"facts"

45. Why is it that the military feel
so insecure, exposed and
scared of deploying
messaging and influence using
social media platforms.

46. OPSEC ?

47. INFOSEC ?
Years ago we had these.
First real data capture about us.
Did we go crazy then?
No!
Why then today with SM?

48. “The Arab Spring et al”
Did Social Media really …....

50. Closing down the web?
By passing (alive in)
Surrogate SMS – Twitter
IP cloaking

51. He Who Dares
WINS
(by getting creative)

52. Twitter Commandos

54. VITAL Components

74. A Simple VITAL Network

75. Audioboo Twitter Instagram
whateveryoulike.com/ Facebook Fan Page
Google +
Page
Youtube

76. A Simple VITAL Network
Auto-posting
Mutually supporting
Consistency of message
Managed from a mobile
device
Minimal Effort

77. Measuring Effect

78. A “Tweet” or a “Facebook Status
Update”
isn't a fact
Its a
“SPARK”

79. Social Media Management

83. Reports and basic Analysis

87. Any questions?