The document provides information about Hi-media Group, an online advertising network, and its acquisition of AdLINK Media. It then details several premium European websites that are part of Hi-media and AdLINK's network, including their descriptions, traffic statistics, and advertising performance for various countries.

1. Hi-media Advertising October 2009

5. Hi-media vs. European competition In (000) Unique Users Source:Comscore May 09- Hi-media network + Top 20 AdLINk Media sites in all countries Hi-media Network is based in 9 different countries 127 million UU in Europe

7. 5 verticals across Europe Source: Comscore reach for BE/PT/SE/UK May 2009- Nielsen ES/DE/FR/IT-August 09 STIR NL August 09

12. Creatives

14. Advertising solutions : Premium … to impacting formats. In-house creative solutions development Example of Special operations- click here

15. Exclusive Sites

16. The Independent Site description A British newspaper, launched in 1986 it is one of the finest UK national daily newspapers. The Independent audience is valuable because they’re so engaged with living and the world around them that they strongly influence others. General Information URL: http://www.independent.co.uk Channel: Entertainment, Sports, Automotive, Travel, News, Business & Finance, Leisure, Culture, Career & Education, Music Language: English Demographics 61% Male 39% Female £33,069 is the average personal income 67% are ABC1 62% bank online (60% more than the national average) Total Ad Impressions: 122,700,751 Unique Users: 9,200,132

17. United Kingdom - http://www.independent.co.uk/ 728x90 best ROI 0.06% click rate

18. National Rail Enquiries Site Description Number 1 most visited site for travel and transport Guide to UK national rail services, provided on behalf of the Association of Train Operating Companies. 11m+ customers 1.3m online enquiries per day 600 new user registrations per day General information URL: http://www.nationalrail.co.uk Channel: Travel, News Language: English Demographics 51% Male 49% Female 75% ABC1 Total Ad Impressions: 354,105,990 Unique Users: 6,330,856

19. United Kingdom - http://www.nationalrail.co.uk 120x600 best ROI 0.04% click rate

20. RATP Site description RATP.fr is the Paris public transport authority website and the French's No 1 website for information on planning a trip within Paris and its area General Information URL: http://www.ratp.info Channel: Travel, Regional Language: French Demographics 52% male and 48% female 55% between 35-64 year olds 75% medium to high income users Total Ad Impressions: 45.967.978 Unique Users: 2.994.676

21. FRANCE - http:// www.ratp.fr / 728x90 best ROI 0.10% click rate

22. Qype.fr Site Description Qype centers around social networking and local reviews. Qype connects users with the inside track, the guide for what to do and where to do it General information URL: http://www.qype.fr Channel: Leisure , social network Language: French Demographics 53% male 47% female 43% 35-49 year olds High level income users Total Ad Impressions: 5.308.00 Unique Users: 1.012.000

23. FRANCE - http://www.qype.fr 300x250 best ROI 0.09% click rate

24. Via Michelin.it Site Description ViaMichelin offers a wide range of digital travel assistance services to help travellers and motorists plan their trip throughout Europe. General Information URL: http://www.viamichelin.it Channel: Automotive, Travel Language: Italian Demographics 71.5% Male and 28.5% Female 40% Higher education users 42% are 35-49 year olds Total Ad Impressions: 44.583.575 Unique Users: 2.612.356

25. ITALY _http://www.viamichelin.it 728x90 best ROI 0.18% click rate

26. Opodo.it Site Description Opodo.it aims to provide travellers with the tools, information and inspiration they need. Offering thousands of special fares to popular destinations to make Opodo the first choice in online travel. General information URL: http://www.opodo.it Channel: Travel Language: Italian Demographics 64% male 36% female Total Ad Impressions: 6.607.049 Unique Users: 1.326.508

27. ITALY - http:// www.opodo.it / 728x90 best ROI 0.10% click rate

28. Via Michelin.de Site description Founded in 2001, Via Michelin is a subsidiary of Michelin Group and covers a total of 43 European countries. General Information URL: http://ww.viamichelin.de Channel: Automotive, Travel Language: German Demographics 53% male 47% female 43% are 35-49 year olds 40% higher education users Total Ad Impressions: 25.441.386 Unique Users: 2.550.400

29. GERMANY - http://www.viamichelin.de/ 728x90 best ROI 0.08% click rate

30. Qype.de Site Description As a leading city guide Qype offers users the opportunity to find out about restaurants, hotels, events, services, sports, nightlife, recreation and much more. General information URL: http://www.qype.com/de Channel: Leisure, Social network, community Language: German Demographics 42% male 58% female 28% are 35-49 year olds 34% higher education users Total Ad Impressions: 6.409.000 Unique Users: 1.326.000

31. GERMANY - http:// www.qype.de / 728x90 best ROI 0.09% click rate

32. RTBF.be Site Description RTBF is a part of the RTBF Media Group that consists of 9 websites: Classic 21, Pure FM, La Une, La Deux, La Première, La Sat, Musiq3, Vivacité, RTBF Info General information URL: http://www.rtbf.be/info Channel: News, Radio & TV Language: French Demographics 69% male and 31% female 35% are 35-49 year olds 48% high income users News sites such as HLN, RTL, Lesoir, Standaard, Nieuws Blad and LADH are competitors Total Ad Impressions: 10,867,611 Unique Users: 643,140

33. BELGIUM - http :// www.rtbf.be /info/ 300x250 best ROI 0.15% click rate

34. Kpnvandaag.nl Site Description KPN vandaag is a portal. You can set up your own personal page with widgets with weather, news, entertainment, Google etc. General information URL: http://www.kpnvandaag.nl Channel: Portals Language: Dutch Demographics 64% male 36% female Total Ad Impressions: 7,449,075 Unique Users: 376,504

35. NETHERLANDS - http:// www.kpnvandaag.nl 300x250 best ROI 0.24% click rate

36. ViaMichelin SE Site description ViaMichelin offers a wide range of digital travel assistance services To help travellers and motorists plan their trip throughout Europe. The Site features a selection of hotels and restaurants recommended in the renowned Michelin Guide, details of over 70,000 hotels and restaurants throughout Europe URL: http://www.viamichelin.com Channel: Automotive, Travel, Regional, Weather, Men’s interest Language: Swedish Total Ad Impressions: 379,673 Unique Users: 49,252

37. Sweden – Via Michelin 728x90 best ROI 0.12% click rate

38. AOL.at Site Description All Internet users now use the new AOL portal to surf the web in Austria Major news on topics such as cars, computers & security, finance, health. The AOL Search is designed specifically for Austrian sites. General information URL: http://www.aol.at Channel: Entertainment, Sports, Automotive, Women's interest, Technology, News, Leisure, Games, Family, Men’s interest Language: German Total Ad Impressions: 5.862,687 Unique Users: 415,920

39. AUSTRIA – http:// www.aol.at 728x90 best ROI 0.18% click rate

41. Belgium Source: Comscore unduplicated audience may 2009 AdSelect Premium brands Hi-media network reaches 51% of the Belgium online population. 2.8 million Unique Users per month Country Info Overall Population: 10.4 Millions Online population 15+ : 5.5 Millions

42. Belgium Entertainment Women News & Sport 0.4 million UU 0.4 million UU 0.6 million UU 0.5 million UU 0.3 million UU Reach Select portfolio Automotive E-commerce /Travel Top 10 category websites Impressions 57 million 60 million 62 million 87 million 39 million Chiens-chats /La 1 /Sherpa /AlloCiné /Mediadis /Lepetitmoutard /Meteox /Openingsuren /Trucmania/ Epicurien ..... AllApprovedCars/Autovibes/Autowereld/eBay Auto/Motoren - Toerisme/Motorforum!/Motorsite/Motorwereld/Routenet… eBay Women's Interest / Famidoo/ Stockverkoopadressen / Momes / Pournosenfants /Doxys / Sevengames / Lou-mag / Blog-appetit / Jedessine /Jippii…. MTB-Live / Pronoweb/ La Première /Goal /Walfoot /Belgiumsoccer /Footgoal /Extrafoot* /Voetbalkrant /KBVB / URBSFA ….. Hotels.be /eBay Travel /eBookers* /LibertyTV /Comparflight /Vergelijk/Comparer /Start / Meteox/ Routenet /afoot* /Voetbalkrant /KBVB / URBSFA ….. 0.4 million UU Men’s interest 33 million Motoren - Toerisme /MTB-Live /Autowereld /Menzo Homepage /Missitems /Manoeuvre/Pronoweb/01men /Motorsite / Ché Homepage ….. Source: August 2009- estimated unduplicated audience based on Comsxcore

43. Source: 2009 CIM Autoscout24.be is the referring site for the automotive market. With Autoscout24.it is possible to search new and used cars of the most important European and extra-european brands. Autoscout24.it is also an online magazine where find news and information about market, events like Brussel Motor show, Frankfurt and Turin fair, pics gallery about brand new cars, news about the most important automotive competitions Page views: 76 269 000 Reach: 1 117 000 unique users  61 %  39% Brusssels Airport site gives flight information to all passengers who travel from Brussels. Page views: 14 313 000 Reach: 413 000 unique users  64%  36% Skyrock is a multilingual blockbuster where every visitor can create his/her own blog and visit other blogs and posts. It is hot amongst youngsters (12-24 year old), which is not only translated in their visit number (right next to MSN) but also in their generated traffic (17% more traffic than MSN and 7 times more than the Telenet-Portal, Zita).. Page views 250 517 000 Reach: 2 569 000 unique users  47 %  52 % Example of Belgium premium Sites

44. France Source: Mediametrie Netrating July 2009 AdSelect Premium brands Hi-media network reaches 74.5% of the French online population. 25 million Unique Users per month Country Info Overall Population: 64 Millions Online population 15+ : 31 Millions

45. France Entertainment Women News & Sport 12. million UU 17 million UU 14 million UU 3 million UU 13 million UU Reach Select portfolio Automotive E-commerce /Travel Top 10 category websites Impressions 587 million 3 000 million 1 650 million 1 080 million 668 million Francebillet / Miniclip/ Cmonjour/ Ma-bimbo /Blogorama /jeu /Tele2semaines /frlog / jeux /Programme-tv …. indexauto.fr/info-auto.fr/ larevueautomobile.com/ lesannonces.fr/ moniteurauto.net… Actustar /Galerieslafayette /Topsante /Elleadoreleluxe / Staragora /Fashionshopping /enfant / eurekasante / Dkomaison… ASSE/ Cozop /Viewsurf-attitude / Marianne2/ Bakchich.info/ Newzy / Actu-environnement/ Agoravox/ Eco89/ Lemondedelaphoto/ Fnaim..... Anous/ rue-montgallet/ truffaut/ officiel-des-vacances/sprice /Galerieslafayette/maison-facile /Homelidays /Numerama/ 118218/ partirpascher/achatvip / voyage-prive..... 8 million UU B 2 B 100 million Grouperf /Devparadise /actu-emploi-environnement /Touslesdrivers /net-iris /.modele-lettres/Developpez/ apec/ juritravail/ Generation-nt.... Source: Mediametrie Netrating July 2009

46. AutoReflex: classifieds car sales Leader Over 120,000 used cars from the whole of France, updated daily by 2000 partners. A search engine allows efficient and direct access to ads. Its network of multi-distribution of its ads affects more than 3 million buyers Page views: 24 190 000 Reach: 1 667 000 unique users  53%  47% Jeuxvideo.com is the publishing benchmark in France for video gaming sites. The site owes its position as undisputed leader to the exhaustive nature of its coverage, its rich content, special features on all international events in the industry and its testing of all new video game releases on the market. Page views:779 024 000 Reach: 2 979 000 unique users  58%  41% E-santé has the role to provide information concerning health: Medical current information on line, medical articles and of daily health... - 12 articles published each week on thematics, - a search engine to reach quickly information, - 14 guides (dietetic, sport...) composed of cards, - surveys to give its opinion on the subjects health, - forums to react to hot news and to share its points of view, Page views: 17 986 000 Reach: 1 544 000 unique users  35%  65% Source: Mediametrie NetRating July 2009 ( all place of conexion) Example of French premium Sites

47. Germany Source: Nielsen Net view September 2009 AdSelect Premium brands Hi-media network reaches 40% of the German online population. 18 million Unique Users per month Country Info Overall Population: 82.3 Millions Online population 2+ : 54 Millions

48. Germany Entertainment Women News & Sport 1.2 million UU 8 million UU 9 million UU 4 million UU 0.5 million UU Reach Select portfolio Automotive E-commerce /Travel Top 10 category websites Impressions 28 million 85 million 420 million 46 million 28 million Spielaffe/ hiphop.de /BSMParty.de /Radio Energy /Jetztspielen/ Musiknews /Gametwist /Stayblue /Kino-news / Jappy… Drive2day / Verkehrsportal Jetztmalen / Beautyboard.de/ Beliebte-Vornamen /Fenstervorlagen /Forum-fuer-senioren /Gedichte-Garten /Gratis-Gedicht /Horoskop-Online.com/ Lookcook… Basketball.de / BFV /deinfussballclub.de/gpsies.com/ Netzsuchen / NZZ.ch/ politik.de/ Radsport-News /Spielerkabine.net / Sportfinden/ Stickermanager… HRS / Flughafen Duesseldorf /Dresden-Online /DerReisefuehrer /earthTV /Homelidays /urlaub.de /umdiewelt.de /Wetter24… Source: Nielsen Net view August 2009

49. Example of German premium Sites Source: Nielsen Net view March 2009 Europe´s biggest automobile-club offers widespread information concerning travel and automotive topics. ADAC – the exclusive service for ADAC members, who prefer to plan their trip online. To each European location there is a route recommendation with mileage information, timetable and – as a very exceptional service – the incidental toll fees. Pages Impressions: 22 896 000 Reach: 1 600 000 unique users  61%  39% Qype connects you with the inside track. Qype, the guide for what to do and where to do it… anywhere in the universe. Benefit from all the advantages of a city guide & a social network at the same time . Build your image on a positive social community environment supported by the value of entertainment & fun Pages Impressions: 7 996 000 Reach: 1 879 000 unique users  39%  61% Spieletipps is a site providing tips for gamers. It is the largest game portal with extensive review and editorial coverage. Pages Impressions: 19 582 000 Reach: 812 000 unique users  62%  38%

50. Italy Source: Nielsen Net view September 2009 AdSelect Premium brands Hi-media network reaches 47% of the Italian online population. 11 million Unique Users per month Country Info Overall Population: 58.1 Millions Online population 2+ : 30 Millions

51. Italy Entertainment Women News & Sport 3 million UU 84million UU 1.2 million UU 2.5 million UU 3 million UU Reach Select portfolio Automotive E-commerce /Travel Top category websites Impressions 100 million 130 million 75 million 228 million 115 million Chatta / Maciste / E Buddy/ Il mangione Motocorse/ Duemotori Giardinaggio/ Mangiarebene/ Mammeonline / Riza Agenzia Giornalistica Italiana, Informazionz, blitzquotidiano/ Wallstreet italia;/ Blogolandia/ agoravox/ Calciomercato Fantagazzetta/ Nasdaq Opodo / TUI/ Homelidays. / Twenga/ dooYoo 1.5 million UU Technology 25 million Zeusnews/ Interfree Source: Nielsen Net view August 2009

52. Source: Nielsen Net View March 2009 Alfemminile, the leading interactive women’s portal in Italy and Europe. It offers women broad, rich & unique content, along with innovative interactive services to help them through their daily lives. Women have a space where they can find the information they need, with lively editorial and a community feel, to share experiences, make friends or kill ten minutes with a quick chat... Page views: 194 797 000 Reach: 2 565 000 unique users  16%  84% Going away on holiday or business ? Needs maps or driving direction for Europe? ViaMichelin offers a wide range of digital travel assistance services To help travellers and motorists plan their trip throughout Europe. Created in 2001, ViaMichelin is a MICHELIN Group subsidiary devoted to digital travel assistance services. . Page views: 52 401 000 Reach: 1 708 000 unique users  68%  31% AGI was born in 1950 with the mission to place with its News the publishing world ,economic, industrial and the Public Administration, the Agenzia Italia is one of the most authoritative voices in the world of the information, with innovative products, services and solutions. Its ability to be inside the news, to gather live the facts and with objectivity to transmit them in real time in simple way give value to the strategic information . Page views: 910 000 Reach: 333 000 unique users  58%  42% Example of Italian premium Sites

53. The Netherlands Source: STIR August 2009 AdSelect Premium brands Hi-media network reaches 59% of the Dutch online population. 8 million Unique Users per month Country Info Overall Population: 17 Millions Online population 15+ : 12 Millions

54. The Netherlands Entertainment Women News & Sport 3 million UU 3 million UU 2.1 million UU 1 million UU 6 million UU Reach Select portfolio Automotive E-commerce /Travel Top 10 category websites Impressions 8 million 580 million 200 million 90 million 88 million 100%NL / Myspace / Gamekings / Hotsms / Gamersnet / Look@t_Kleurplaten / Cheatnow / eBuddy /Tibaco_Kindertent / Songteksten….. Zomoto.nl /Autowereld.com/ Circuitparkzandvoort.nl/ Spyshots.nl/ Eileen.nl/ Racinginfo.nl Fitplein.nl/ Peuteren.nl/ OudersOnline.nl VoetbalOnline / Janvissersweer/ Kidsweek / CJP / SDU Automatiseringsgids / Wallstreetweb / Behr / Fitplein / Ouders Online / Mijnreceptenboek ..... Travelmessage / De Zaak / Sneeuwhoogte / SnowPlaza / Boomerang / Wintersporters / Leukedingendoen /Rubriek /Vandaagopstap egwinkel /GoudenGids.... Source: STIR August 2009

55. Autoscout24.it is the referring site for the automotive market. With Autoscout24.it is possible to search new and used cars of the most important European and extra-european brands. Autoscout24.it is also an online magazine where find news and information about market, events like Bologna's Motor show, Frankfurt and Turin fair, pics gallery about brand new cars, news about the most important automotive competitions Page views: 18 476 000 Reach: 730 000 unique users  64 %  36 % Buienradar.nl is one of the biggest Dutch weathercast web sites. The site is a great resource for the latest weather forecasts as the site works with live radar images. . Page views: 121 646 000 Reach: 4 096 000 unique users  70%  30% Lexa is a Brand Form Meetic Meetic first went online in 1999, and is now the largest dating website* with more than 3.5 million members. Meetic has the highest traffic of all online dating sites in Europe Page views 37 275 000 Reach: 249 700 unique users  60%  40% Source: STIIR March 2009 Example of Dutch premium Sites

56. Portugal Source: online figures Comscore May 09- AdSelect Premium brands Hi-media network reaches 88% of the Portuguese online population. 3.7 million Unique Users per month Country Info Overall Population: 11 Millions Online population: 4.2 Millions

57. Portugal Entertainment Women News & Sport 1.8 million UU 1.2 million UU 3.3 million UU 0.5 million UU 2.4 million UU Reach Select portfolio Automotive E-commerce /Travel Top 10 category websites Impressions 240 million 30 million 265 million 10 million 15 million GameOnly.com/ Hi-Gamers.com/VouSair.com/ MSN.pt/ Fotolog.com/ Lifecooler.pt/ CidadedaMalta.pt/ Galaro.com/ Windows Live Messenger MSN.pt / ViaMichelin.pt ABCdoBebe.com/ Gingko.pt/MulherPortuguesa.com/ MSN.pt/ Windows Live Messenger Hi-Gamers.com/ VouSair.com/ Beachcam.pt/ Carteira.pt/ Clubeinvest.com/ Infobolsa.pt/ MSN.pt/ Telemovies.com / Lifecooler.pt MSN.pt/ Hotels.com/ Lifecooler.pt/ PMElink.pt/Preços.pt/ ViaMichelin.pt 3.4 million UU Services 513 million Beachcam.pt/ MSN.pt/ Telemoveis.com/ Fotolog.com/ Hotels.com/ Hotmail/ Lifecooler.pt/ PMElink.pt/ Precos.pt/ Priberam.pt/ ViaMichelin.pt/ Windows Live Messenger Source: internal figures

58. MSN ’s content-driven suite of sites combines mass reach with credible specialist channels that are key destinations for information seekers. Page views: 87 256 000 Reach: 2 256 000 unique users Lifecooler is the tourism portal the most visited in Portugal. With sections bout reservation, touristic guides and an agenda about the cultural event taking place in Portugal Page views: 3 008 000 Reach: 748 000 unique users Page views 19 181 000 Reach: 2 468 000 unique users Example of Portuguese premium Sites Source: Ad server figures Priberam is the site of the reference dictionary of the Portuguese language. Windows Live Services include, Windows Live Messenger and Windows Live Hotmail. This two Microsoft products are the biggest IM and Mail services in Portugal. Advertisers have the possibility to target theirs campaigns according to age and gender of the users. Hotmail: Page views: 222 500 000 Reach: 3 348 000 unique users Messenger: Page views: 165 000 000 Reach: 3 300 000 unique users

59. Spain Source: Nielsen Netview September 2009 AdSelect Premium brands Hi-media network reaches 55% of the Spanish online population. 14 million Unique Users per month Country Info Overall Population: 40 Millions Online population 2+ : 29 Millions

60. Spain Entertainment Women News & Sport 2.2 million UU 6 million UU 9.2 million UU 3 million UU 2.4 million UU Reach Select portfolio Automotive E-commerce /Travel Top 10 category websites Impressions 29 million 158 million 690 million 107 million 74 million Babycenter/ ZappInternet /Guide /Coveralia /Cinesa /enAlquiler.com /DooYoo /Netlog / MelodySoft/ Sonico/ Wamba ….. Forocoches /Micoche /Motor21/ Motorweb/Portalcoches /Portalmotos/RACC/ V Ocasión Babycenter /Mujeractual/ Nosotras /Solomoda El Imparcial /Agencia EFE /TopTicketLine /FutbolMe /Futbolmercado /Portales Medicos /Mercafutbol /eBay Inmobiliaria /Babycenter ..... DescubreMadrid /Dooyoo/ Qype/ TopCiudad/ Expedia/Homelidays/hotels/Map24/Notodohoteles/Tripwolf/Turespaña/ViaMedius/ enAlquiler.com 1.2 million UU Technology 13 million Adsl4ever/ AdslZone /LWP/ Test de velocidad (ADSL) Source: Nielsen Netview August 2009

61. Source: Nielsen Net view June 2009 Autoscout24.es is the referring site for the automotive market. With Autoscout24.es is possible to search new and used cars of the most important European and extra-european brands. Autoscout24.es is also an online magazine where find news and information about market, events like Salón del Automóvil in Madrid and Barcelona, Salón del Vehículo de Ocasión, Valencia’s F1, Cataluña’s Rallie, etc… Page views: 21 340 000 Reach: 643 000 unique users  70%  30% Page views: 33 846 000 Reach: 2 411 000 unique users  36%  64% Page views 527 599 000 Reach: 4 486 000 unique users  61%  39% enfemenino, the leading interactive women’s portal in Spain and Europe. It offers women broad, rich & unique content, along with innovative interactive services to help them through their daily lives. Women have a space where they can find the information they need, with lively editorial and a community feel, to share experiences, make friends or kill ten minutes with a quick chat... eBay is The World's Online Marketplace, enabling trade on a local, national and international basis. With a diverse and passionate community of individuals and small businesses, eBay offers an online platform where millions of items are traded each day. Example of Spanish premium Sites

62. Sweden Source: 2009 AdSelect Premium brands Hi-media network reaches 59% of the Swedish online population. 3.3 million Unique Users per month Country Info Overall Population: 9.1 Millions Online population 15+ : 5.6 Millions

63. Sweden Entertainment Women News & Sport 210 000 UU 95 000 UU 326 000 UU 115 000 UU 215 000 UU Reach Select portfolio Automotive E-commerce /Travel Top 10 category websites Impressions 14 million 5 million 39 million 22 million 38 million Bloggspace.se /Doggyblogg.se / Familjebilder.se/ Fashionblogg.se /Fjl.se /Fotolog.com /Fragbite.se /FZ .se/husvagnocamping.se /Hype.se /Korsord.se /Musicblogg.se ….. Automobil.se/Bike.se /Classicmotor.se/Husbilhusvagn.se /Klassiker.nu/mcnytt.se/Powermagazine.se/Wheelsmagazine.se. husvagnochcamping.se… Babyblogg.se /kanalen.org /Medicallink.se /Primavi.se/Smabarn.se /Vaccinations.nu/ Familjebilder.se/ Fashionblogg.se... Swehockey.se/ Utsidan.se/ Fotbolldirekt.se/ Squash.se/ Swebowl.se / Travpunkten.se / friidrott.se/ handboll.se..... Vaccinations.nu/Hotels.com /SJ internet ombord / Travelblogg.se... Source: internal estimated monthly 2009 * Can only be sold on a specific sales *

64. Bytbil.com is the leading website within the Swedish motor trade and has approximately 2 200 affiliated motor dealers. Bytbil.com offers a database which collects information from affiliated dealers and general agents and compiles the information on Internet. Visitors can research various car models, view films and photos, get information about equipment, prices and financing etc. Page views: 21 000 000 Reach: 430 000 unique users  84%  16% Alltforforaldrar.se is one of the leading parenting websites in Sweden. The website has a well developed community for pregnant women and parents with toddlers. The site contains a pregnancy calendar, expert panel, tips, news and a shopping section Page views: 3 800 000 Reach: 430 000 unique users  9%  91% Birthday.se is the leading birthday portal in Sweden. Here you will find all information needed for a birthday party and other special occasions. Page views 7 500 000 Reach: 320 000 unique users  37%  64% Example of Swedish premium Sites Source: internal estimated monthly 2009

65. The United Kingdom Source: Comscore August 2009 AdSelect Premium brands Hi-media network reaches 27% of the British online population. 10 million Unique Users per month Country Info Overall Population: 61 Millions Online population 15+ : 39 Millions

66. The United Kingdom Entertainment Women News & Sport 0.6 million UU 5 million UU 4 million UU 1 million UU 1.5 million UU Reach Select portfolio Automotive E-commerce /Travel Top 10 category websites Impressions 40 million 115 million 43 million 32 million 41 million BT Digital Vault/ Talkintoons /Pearl and Dean /Gamemobile /RUG /Wannahaves /Gonetoosoon /eBuddy /London Net /Funnygames ..... Businesscar / GPupdate/ Whatvan Albamodeling information / Meetic GpUpdate/ londonnet/ Mirror_Nasdaq / YoureportTV/ Sportcartoon…. London Net/ Airwise/ Blackwell/french-property / Holemidays/ hotfrog/ London luton,Airport/ Villanap…. 3 million UU Property 31 million French-property/ Homelidays/ Villanao/ Homes online…. Source: Comscore August 2009 * Specific sales only *

67. Example of British premium Sites Source: Comscore June 2009 The Independent online edition reflects the quality daily print newspaper The Independent Online Edition is a unique and trusted voice in online journalism. The young, upscale audience appreciate the premier quality of the editorial coverage the site provides of UK and World affairs and recognize that The Independent is often the first to cover and question the most important issues of the day Page views: 137 000 000 Reach: 1 400 000 unique users  60%  40% National Rail Enquiries provides the same up-to-the-minute advice on journey planning and train service updates. National Rail Enquiries Online does not itself sell tickets, but instead transfers to an authorised online retailer the details of any ticket chosen by the site visitor. Page views: 363 000 000 Reach: 2. 700 000 unique users  52%  48% Is the flagship of a nationwide network of essential city guides, coving all entertainment aspects of the UK’s major urban centers. Part of the 2 View Group, it is one of twenty one community oriented city guides that aim to inform and entertain city dwellers from Edinburgh to Brighton . Page views: 86 322 000 Reach: 628 000 unique users  29%  71%