Our Resource Manager from Designit Madrid, Anxo López, talked at the EBE event this November. EBE is the largest social web event for the Spanish speaking community. It takes place every year in Sevilla (Spain). Anxo prepared this presentation to answer questions as: What is innovation? Is design an innovative discipline? What can a designer do to innovate? Is design a strategic discipline? What can bring a designer to companies creating new products and services?

1. Innovation and Strategic Design
#EBE13
Anxo López
Resource Manager, Designit
@anxolopez | @Designit_ES

2. 4 things to start with

3. 1. Keep curiosity alive
Photo URL: http://www.flickr.com/photos/veronicabello/6765612013

4. 2. Find out how things work
Photo URL: http://raisingtyandza.blogspot.com.es/2013/08/financial-friday-broken-toys.html

5. 3. Let yourself be surprised by the ordinary
Photo URL: http://rocio-arte.blogspot.com.es/2012/05/arte-de-la-antigua-mesopotamia.html

6. 4. Don’t be afraid of uncertainty
Photo URL: http://businessnetworking.com/wp-content/uploads/2013/09/question-marks.jpg

7. 4 things about design and innovation

8. 1. Design sets its focus on problem solving
Photo URL: http://static.ie.groupon-content.net/dealarc/es_co/img/slider/111/revision-ocular-2.jpg

9. 2. Innovation builds the foundations for change
Photo URL: http://hqscreen.com/multicolor-google-server-data-center-colors-wallpaper-37370

10. 3. Design is not based on coincidence
Photo URL: https://media.itsfogo.com/media/sccmsupload/SEO/CP/casino-roulette-970x475.jpg

11. 4. Innovation doesn’t mean doing new things
Photo URL: http://www.lamano-invisible.net/2010/02/tortilla-en-copa-estilo-ferran-adria.html

12. 4 things that design does for a company

13. 1. Answers the needs of its customers
Photo URL: http://blogs.ft.com/photo-diary/tag/umbrella

14. 2. Pursues objectives by request
Photo URL: http://normanblogger.com/peer-counseling/mountain-climbers

15. 3. It’s limited to a certain constraints
Photo URL: http://creatorspark.info/?p=12552

16. 4. Gets measurable objectives
Photo URL: http://turismocompeticionperu.wordpress.com/2011/08/04/cronometro-en-mano

17. 4 things that designers have made

18. 1. Re-invented workspace
Photo URL: http://oztypewriter.blogspot.com.es/2013/07/typewriters-and-multiculturalism.html

19. 1. Re-invented workspace
Photo URL: http://www.objectifiedfilm.com/wp/wp-content/uploads/2008/08/valentine.jpg

20. 2. Designed a new customer experience
Photo URL: http://keepyourpeckerup.wordpress.com/tag/victory-rolls

21. 2. Designed a new customer experience
Photo URL: http://fashionthatpays.wordpress.com/2011/11/10/top-vintage-designers-no3-mary-quant

22. The old definitions of design have
been overtaken by the unstable
nature of the objects
Deyan Sudjic

23. 3. Humanized computer interface
Photo URL: http://os-history.de/windows/dos.html

24. 3. Humanized computer interface
Photo URL: http://blogof.francescomugnai.com/2009/11/mac-os-evolution-from-system-1-0-to-snow-leopard-55-wonderful-images

25. 4. Increased customer satisfaction
Photo URL: http://en.wikipedia.org/wiki/Queue_area

26. 4. Increased customer satisfaction
Photo URL: http://designit.com/cases/retail-meets-user-experience-design

27. 4 things to consider working with designers

28. 1. Choose the right designer
Photo URL: http://graffica.info/pantonera

29. 2. Show him all your cards (from the beginning)
Photo URL: http://static.hogarutil.com/archivos/201105/limpiar-naipes-xl-668x400x80xX.jpg

30. 3. Let yourself flow, don’t set the forms
Photo URL: http://elrincondemrteeny.blogspot.com.es/2012/11/bruce-lee-el-maestro.html

31. Don’t (just) say "I dislike"
Photo URL: http://www.blogandbuysale.com

32. 4 things about my work

33. @
Aarhus
Barcelona
Copenhagen
Curitiba
Göteborg
London
Madrid
München
Oslo
San Francisco
São Paulo
Shanghai
Stockholm
Tel Aviv
Tokio
We help you to
make sense of
innovation
We create and give form to ideas
working together with your teams
and your clients

34. 295+
Designits
15
offices
around
the world
16
different
nationalities
36
different
academic
backgrounds
32
average
age

36. Business Design
Creating and conceptualizing new
business ideas through specific tools
and methodologies.
Design
Research
Service
Design
Multiple investigation techniques
applied to design processes.
Improving or creating new services
through design tools and skills.
Product
Design
Information
Design
Modification and creation of objects
to make them useful and practical.
Translation of complex information or
unorganized data into structured,
meaningful and accessible information.
Interaction
Design
Metrics
Creating simple and attractive user
experiences to digital products and
services.
QUO, online methodology to measure
the perceived quality of a digital
environment complementing web
analytics.

37. The Experience
http://vimeo.com/76426677

38. This is not about designing things
that nobody wants. Neither about
designing for problems that do
not exist.

39. Design should serve to improve

40. Design should serve to improve
Thanks!
@anxolopez
escribe@anxolopez.eu
www.anxolopez.eu
@Designit_ES
anxo.lopez@designit.es
www.designit.com