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The document outlines key strategies for Park University's enrollment management program, including increasing awareness of the university, generating student inquiries, implementing targeted communications, conducting campus visits, developing volunteer recruitment programs, conducting market research, and evaluating recruitment techniques. It emphasizes taking a strategic, comprehensive "sales" approach to admissions recruiting by clearly articulating the university's vision, thinking globally and locally, assessing different recruitment methods, and empowering admissions professionals.

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Taking A “Strategic Sales” Approach To Admissions Recruiting November 20, 2009 Laurie D. McCormack - Vice President for University Advancement Dennis W. McCormack - Principal McCormack Enterprise Solutions, LLC Presenters: Excerpts From: Noel-Levitz. “Keys to Enrollment Success”
Park University Admissions Professionals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Strategies for Park Enrollment Management ,[object Object],[object Object],[object Object],[object Object],From: Noel-Levitz. “Keys to Enrollment Success”
[object Object],[object Object],[object Object],Key Strategies for Park Enrollment Management From: Noel-Levitz. “Keys to Enrollment Success”
[object Object],[object Object],Key Strategies for Park Enrollment Management From: Noel-Levitz. “Keys to Enrollment Success”
Key Strategies for Park Enrollment Management ,[object Object],[object Object],From: Noel-Levitz. “Keys to Enrollment Success”
Evaluate What Techniques are Most Effective in Recruiting Park Students? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],From: Noel-Levitz. “Keys to Enrollment Success”
Admissions Recruitment A Comprehensive Sales Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of E-communications ,[object Object],[object Object],[object Object],[object Object]
Analyze Your ROI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Qualifying and Analyzing The Park Target Pool Will not enroll at Park no matter what you do Will enroll at Park no matter what you do Students falling in this area will not enroll unless Park does something to influence their decision. From: Noel-Levitz. “Keys to Enrollment Success”
The Customer Acquisition Funnel ,[object Object],Initial University Awareness Set: Information seeking and receiving Expanded University Awareness Set: Specific university inquiries University Consideration Set: Application University Choice Set: University choice Registration Continuation Alumni Loyalty Stages of Admission Awareness Building Inquiry Applicant Acceptance Deposit Orientation Enroll Enrolled From: Noel-Levitz. “Keys to Enrollment Success”
Being “Empowered” ,[object Object],[object Object],[object Object],[object Object]
[object Object]

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D Mparksalestalkv211 20 09

  • 1. Taking A “Strategic Sales” Approach To Admissions Recruiting November 20, 2009 Laurie D. McCormack - Vice President for University Advancement Dennis W. McCormack - Principal McCormack Enterprise Solutions, LLC Presenters: Excerpts From: Noel-Levitz. “Keys to Enrollment Success”
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  • 11. Qualifying and Analyzing The Park Target Pool Will not enroll at Park no matter what you do Will enroll at Park no matter what you do Students falling in this area will not enroll unless Park does something to influence their decision. From: Noel-Levitz. “Keys to Enrollment Success”
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