This document introduces an audience automation software to help brands develop and manage engaged audiences through social media and content. The software allows users to (1) build social databases by analyzing and segmenting target audiences, (2) listen to conversations relevant to the brand to gain insights, and (3) manage followers across platforms and measure engagement. It provides real-time analytics on trends and broadcasts to help users understand their audience and engage with them through targeted messages. The goal is to compete in an environment where content drives traffic by harnessing relevant third-party content and conversations to attract search engines and new audiences.

1. Audience Automation to Harness the Power of Search and Social!
Software to develop and manage engaged audience
for your brand, products and content

2. MASS media to ME media!Social and content is king is done. The age of the audience, and real-time
relevance is here!
”the attention economy”!
Broadcasting!
“old”!
“new”!
narrowcasting!

3. Social media & content clutter
makes it nearly impossible to
make, manage & measure
meaningful revevant
connections with consumers,
fans or other businesses.
PROBLEM

4. OPPORTUNITY
There are millions of opportunities to connect with your audience.
Take advantage of the conversations and content that are relevant to you.

5. Build & manage your audience in powerful social databases.!
Analyze, measure and rank your target audience by influence for engagement.
Manage them in searchable databases.
SOLUTION:
+
+
+
>
Build
Analyze
Listen
Manage
You build email databases. Why not social databases?

6. Automated 24/7 Twitter search.
Find the people & businesses you want to target.
Capture them to gain insights about your audience, brand,
content and competitors.
Build audience for your business on Twitter.!

7. Search, segment and track your followers in lists.
Market relevant content via Tweets or automated DM campaigns
Manage your followers.!

8. Automated profile indexing that appends each persons profile
with deeper info on who they are, who they interact with, other
social profiles + available contact info.
Introducing ProfilePlus !

9. Listen: Hear everything relevant to you
TARGETED
INSTANT
Track shared links, hashtags,
@names, keywords & phrases,
demographics, geographic data
and influencers
EFFICIENT
Make it easy for your audience,
social leads and influencers to
come to you
Understand conversations as
they happen in order to
capitalize on relevant trends and
opportunities
Listen
Build Analyze Manage+ ++
Listen & gain insights into every conversation happening about
your brand, products, content, competitors, and trends.

10. SEARCH
SEGMENT
MANAGE
Filter audience and
conversations to find exactly
who you are looking for.
Create segmented audience lists
you can instantly track and analyze.
Build comminity by fast following
important accounts, favoriting
relevant content and exporting data
to Twitter lists or ads.
Automatically capture people & businesses and compile conversations that
meet your target criteria.
Listen Build
Analyze Manage+ ++
Build: Databases that never stop growing

11. MEASURE
UNDERSTAND
ENGAGE
.
Analyze what matters most to
your audience about your brand.
Take action on your insights with
targeted content & messages.
Your audience is telling you everything you need to know.
Listen and respond with superior insights for meaningful engagement.
Listen Build Analyze
Manage
Analyze: Make Data Driven Decisions
+ ++
@
@
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Quantify audiences, conversations,
content and sentiment in real time.!

12. Harness the power of your followers.
Listen Build Analyze Manage
Manage: Your followers aren't just a number !
Create segmented, searchable lists.
Identify, manage and engage influencers.
Strategically build an engaged
organic audience.
Export directly to Twitter as
Twitter Lists.
Target with right time, right place,
right message Tweets or DM’s.
Run Twitter Ads against
targeted lists.
Find relevant content
opportunities.
Export data into social reports in
CSV or PDF format.
Social Database!
+ ++

13. Gain insights fast. Take actions faster.!
Real-time analytics that enable you to see, understand, and engage in
trends, live events, broadcasts & conversations.
LiveAnalytics See Your Twitter Stream Come to Life
8!
With Second by Second analytics.
REAL-TIME
ANALYTICS
20x
per minute

14. Twitter drives Results!
TWITTER ACTIVITY INDICATES AUDIENCE
ENGAGEMENT: Increased Twitter activity during
live broadcast events directly correlates to general
audience engagement. Research shows that
advertising in highly social programs drives both ad
memorability and sales outcomes.
In short, it means that increases in conversation
on Twitter during live programming signal that
there is high engagement with programming
among the general viewing audience.
NIELSEN NEURO STUDY!
March 9th, 2015!
http://www.nielsen.com/us/en/insights/news/2015/social-tv-a-
bellwether-for-tv-audience-engagement.html!

16. Compete effectively in the world where content is king and seo a moving target!
Harness content that competes with you and turn it into a content asset that drives
targeted organic traffic and trains the seo robots to index you in real-time

17. INTEGRATED INTO YOUR SITE !
Get your site targeted and relevant Organic Traffic!!
Content+ Automated content aggregation and content publishing system. Designed to
attract search bots for immediate SERP impact!

18. STAND ALONE VERTICAL HUBS !
Content+ portals harness the entire digital ecosystem of content.!
Competitive Content Drives Traffic to your properties and call’s to action drive new
audience and growth, in real-time and fully automated.

21. “I can do 3 hrs of work in 10 minutes using SocialAudience”!
Liz Neoprint – ABC Health News!