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Web 2.0: Making Email a Useful Web App

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Andy Denmark
Andy Denmark

I gave this talk at Web 2.0 Expo in San Francisco on April 23, 2008. The presentation covers historical uses of email in applications as well as some of the new and innovative ways that companies such as TripIt are integrating email in to their applications. The presentation also goes over some of the practical concerns and implementation issues you will likely encounter while building an email based web application.

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Making Email a Useful Web App ,[object Object],[object Object],[object Object],[object Object],[object Object]
Email Bankruptcy “ I routinely declare email bankruptcy and simply delete my entire inbox.” - Michael Arrington, TechCrunch “ Wondering if I can get a Bear Sterns bailout for my email bankruptcy.” - willpate on Twitter “ (He) just declared email bankruptcy. I've read those declarations enough to know it means our email tools aren't usable.” - garrickvanburen on Twitter So, why is email still around despite all the challenges and criticism… ?
Email Is Still The “Killer App” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What More Can We Do With Email? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Does An Email App Make Sense? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Prehistoric Email Apps
Domain Registration Email Sign-Up ,[object Object],[object Object],[object Object],[object Object]
Archie File Query Email Interface ,[object Object],[object Object],[object Object],[object Object],[object Object]
Browsing The Web Via Email “ For personal reasons, I do not browse the web from my computer. (I also have no net connection much of the time.) To look at page I send mail to a demon which runs wget and mails the page back to me. It is very efficient use of my time, but it is slow in real time.” -- Richard Stallman (2007-12-15)
About TripIt ?
 
 
***CONFIDENTIAL***
 
Forward Any Confirmation Email Automated Online Master Itinerary Automated Weather, Maps, Guides… Trip Sharing & Social Alerts iCal & Atom Support Email & Mobile Access Add Meetings, Activities, Restaurants, etc.
Why Email Made Sense For TripIt ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types Of Email App Services Command Line Interface Data Transfer Semantic Parsing Broadcast ?
Types Of Email App Services Command Line Interface Data Transfer Semantic Parsing Broadcast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: Mailing Lists Searchable knowledge base built as a by-product of natural human communication
Example: Google Alerts ,[object Object],[object Object],[object Object]
Types Of Email App Services Command Line Interface Data Transfer Semantic Parsing Broadcast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: I Want Sandy http://iwantsandy.com/
Example: TripIt
Example: Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types Of Email App Services Command Line Interface Data Transfer Semantic Parsing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Broadcast
Example: Flickr
Example: Blogger
Types Of Email App Services Command Line Interface Data Transfer Semantic Parsing Broadcast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: TrackMyShipments
Example: TripIt Timezone Online Checkin Flight Status Seat Advice Flight Details Weather
Types Of Email App Services Command Line Interface Data Transfer Semantic Parsing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Broadcast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Caution: Email Is Full Of Problems CAUTION STANDARDS CAUTION CAUTION SPAM CAUTION CAUTION PRIVACY CAUTION CAUTION DELIVERABILITY CAUTION
Deliverability Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CAUTION DELIVERABILITY CAUTION
Spam Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CAUTION SPAM CAUTION
Privacy Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CAUTION PRIVACY CAUTION
Standards Issues ,[object Object],[object Object],[object Object],[object Object],CAUTION STANDARDS CAUTION
Key Take-aways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions ,[object Object],[object Object]
Appendix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Appendix cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Web 2.0: Making Email a Useful Web App

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  • 2. Email Bankruptcy “ I routinely declare email bankruptcy and simply delete my entire inbox.” - Michael Arrington, TechCrunch “ Wondering if I can get a Bear Sterns bailout for my email bankruptcy.” - willpate on Twitter “ (He) just declared email bankruptcy. I've read those declarations enough to know it means our email tools aren't usable.” - garrickvanburen on Twitter So, why is email still around despite all the challenges and criticism… ?
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  • 9. Browsing The Web Via Email “ For personal reasons, I do not browse the web from my computer. (I also have no net connection much of the time.) To look at page I send mail to a demon which runs wget and mails the page back to me. It is very efficient use of my time, but it is slow in real time.” -- Richard Stallman (2007-12-15)
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  • 15. Forward Any Confirmation Email Automated Online Master Itinerary Automated Weather, Maps, Guides… Trip Sharing & Social Alerts iCal & Atom Support Email & Mobile Access Add Meetings, Activities, Restaurants, etc.
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  • 17. Types Of Email App Services Command Line Interface Data Transfer Semantic Parsing Broadcast ?
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  • 19. Example: Mailing Lists Searchable knowledge base built as a by-product of natural human communication
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  • 22. Example: I Want Sandy http://iwantsandy.com/
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  • 30. Example: TripIt Timezone Online Checkin Flight Status Seat Advice Flight Details Weather
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  • 32. Caution: Email Is Full Of Problems CAUTION STANDARDS CAUTION CAUTION SPAM CAUTION CAUTION PRIVACY CAUTION CAUTION DELIVERABILITY CAUTION
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